Splad

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an other industry company 

Describe what your company does in a single sentence.

We are a top customer support outsourcing company offering multilingual and multichannel customer services globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Splad to accomplish?
Launch CTV ads

SOLUTION

How did you find Splad?

Facebook ads

Why did you select Splad over others?

Flexibility

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goal was to increase brand recognition and lower the acquisition cost. We are satisfied with the results.
Key deliverables: 

• Launch a CTV ads campaign to reach the targeted audience
• Retarget audience from the website pages that they have visited

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We reached more potential customers for a lower price than other acquisition channels. The cost per user acquisition and user re-engagement has decreased. The ROI significantly grew.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had immediate access to the platform which is very convenient. The platform has tips that help you to set up the campaign correctly.

What was your primary form of communication with Splad?

Email or Messaging App

What did you find most impressive or unique about this company?

We loved the targeting options and variety of channels and apps that Splad allows.

Are there any areas for improvement or something Splad could have done differently?

Overall, we had an excellent experience using Splad. I guess the team can improve the onboarding process to the platform so it would be clear how to select channels and apps.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Netpeak

Describe what your company does in a single sentence.

Netpeak is a digital marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Splad to accomplish?

• Launch TV ad campaign

SOLUTION

How did you find Splad?

Facebook ads

Why did you select Splad over others?

Flexibility

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goal was to decrease user acquisition costs and boost brand awareness in the particular state. We`ve found Splad much more effective than the YouTube Ads we tried for brand awareness. Key deliverables: 

• Reach our targeted audience on TV to boost the brand 
• Track the results in Google Analytics to see the whole customer journey after the ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We`ve decreased by half the CPM price and increased the frequency among the particular targeted location.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a pleasure working with their team. They responded quickly to our questions and were happy to help.

What was your primary form of communication with Splad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The variety of channels. We could select the most relevant placements from the 1500 channels and apps. Also, the flexibility. We didn`t sign any long-term contracts and we were able to just top up our account for the particular campaign.

Are there any areas for improvement or something Splad could have done differently?

The set-up process took a bit longer than we expected but the customer support answered all our questions shortly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Epom.

Describe what your company does in a single sentence.

Ad tech provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Splad to accomplish?

Launch TV ad campaign

SOLUTION

How did you find Splad?

Online Search

Why did you select Splad over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

We were struggling with the increasing cost of paid advertising, and the demand for our brand was still quite low. So we decided to expand new channels and see how it goes. Key deliverables:

• targeted advertising of our potential audience on particular channels 
• retargeting of the customers who visited our website 
• increase brand demand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The brand demand has significantly grown. As a result of targeting advertising with Splad, we receive more leads for lower prices compared to other channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had immediate access to the platform, which was very convenient. The platform has tips that help you to set up the campaign correctly.

What was your primary form of communication with Splad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The targeting and retargeting options that Splad provided. Also, the variety of channels, we could choose from 1500 channels and apps. It was impressive.

Are there any areas for improvement or something Splad could have done differently?

There are a lot of targeting options, and we were kinda lost on the way. The customer support was brilliant, and the problem was fixed within an hour.

BACKGROUND

Please describe your company and position.

I am the CEO of PioGroup

Describe what your company does in a single sentence.

EdTech software development and customization

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Splad to accomplish?

• Launch Connected TV (CTV) ads campaign

SOLUTION

How did you find Splad?

Online Search

Why did you select Splad over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

We have used Splad to boost our brand awareness and to retarget the prospects through CTV advertising Key deliverables: 

• target the potential audience (given ICPs) through the list of channels that they are watching 
• retarget customers who visited specific website pages but haven`t completed the order

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have achieved the desirable results, and boosted our ROI for the lower price compared to the other channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team responses very super quick and helpful. It was a pleasure to work with them. All deadlines were met.

What was your primary form of communication with Splad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The flexibility that Splad provides for the clients. We were able to launch and edit the campaign directly on the platform without long-term contracts. Also, we measured the results of the campaign in the GA4 which is very convenient.

Are there any areas for improvement or something Splad could have done differently?

Splad provides a solution for different requests but some of the steps were a bit complicated. The support team helped us to get through them shortly but it could be a nice improvement.