Spierings Communications

Introduce your business and what you do there.

I’m the senior VP of marketing and partnerships at OfficeWork Software. We make organizational charting and workforce planning software.

What challenge were you trying to address with Spierings Communications?

To grow, we were looking to increase the amount of content we were creating. We also wanted to expand our social media marketing through LinkedIn, Facebook, and Instagram.

What was the scope of their involvement?

The team mostly helps with content generation and managing social media.

What is the team composition?

I’ve only worked with Martin (Principal), but he might have others that worked under him.

How did you come to work with Spierings Communications?

Martin and I have a history together at another company, so they came right to mind when I was looking for a company. I always liked his work.

What is the status of this engagement?

We’ve been working together for almost three years now.

What evidence can you share that demonstrates the impact of the engagement?

Throughout the year, it’s been a series of projects. Martin has taken on more responsibilities for us.

Since they’re creating blog posts and content for us, we measure traffic growth to our site and social media platforms. We receive feedback from clients about how they found us.

How did Spierings Communications perform from a project management standpoint?

From a project management standpoint, they’ve been very timely and efficient. If I need it, I can have work done in a quick turnaround time.

What did you find most impressive about them?

Spierings Communications is quick, efficient, and timely.

Are there any areas they could improve?

I’m really not sure. Martin is a believer in daily improvement. He’s very disciplined. In our case, I’m less disciplined, so it’s a great fit.

Do you have any advice for potential customers?

Have concise goals. Listen to the advice that Martin provides on projects. It’s usually very accurate.