Spearhead is a digital agency that launched in Manila, Philippines in 2020. The team is composed of independent creatives and consultants which combine for over 50 years of industry experience.
The influence of the internet in today’s society has led to the evolution of many aspects of our day-to-day lives, including the way businesses operate. With traditional marketing no longer as viable as it used to be, businesses and marketers have rightly taken their presence online to meet their audience where they are at any given time.
This is where our expertise lies.
We make it our mission to spearhead the growth of your business by putting together a unique set of online solutions fit for your individual needs. There is a massive room for creativity in information technology, which allows us to experiment with various new combinations of proven strategies that will increase productivity in your company. We use data to our advantage.
We can start with a website that perfectly encapsulates and communicates who you are and what you offer. Despite the convenience and efficacy of utilizing social media as a vehicle for your campaign, it’s not the be-all and end-all of marketing your brand online.
Your own website serves as your business’s backbone and the foundation upon which your digital marketing strategy is built. You need one place on the internet where current and potential consumers alike can go to see your content, from product and service descriptions to industry insights in the form of blog posts.
Together with productive use of different online platforms, we help you stand out in the game with objective web design, purposeful content, and efficient backend optimizations no matter what industry you are in.
Spearhead offers competitive pricing, with a construction client spending around $1,000/month and an alumni association investing $9,000 overall. Clients appreciate their flexible payment options and customized services, making them a valuable choice for businesses seeking tailored digital marketing and web development.
"Our posts are more engaging and informative, and clients send us questions all the time."
Jun 15, 2021
Owner, GroundSolv Construction
Kristian Lazona
Construction
Manila, Philippines
1-10 Employees
Phone Interview
Verified
A construction company needed assistance with digital marketing so they engaged with Spearhead. The team acts as a digital marketing consultancy, and they also provide SEO and social media marketing.
Since partnering with Spearhead, the company has gained a consistent voice when dealing with clients. Their engaging social media posts have also been catalysts in the increase of potential leads and queries. The internal stakeholders are particularly impressed with the team's brand of service.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of a construction company in the Philippines.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Spearhead?
We needed assistance with digital marketing.
SOLUTION
What was the scope of their involvement?
Spearhead is my digital marketing consultant. They manage our digital marketing efforts, such as advertising to clients, and we have different business segments which include home construction, soil investigation, and specialized engineering services — Spearhead helps us advertise these services through digital media. They also work on my SEO, manage my website, and handle our overall online marketing.
We first created a customized marketing persona for each segment. This includes details of my prospective customers such as their likes and dislikes, what drives their purchase, and what social media platforms they use — we collaborate on research and they produce the content based on our findings. Additionally, they do SEO and content management for our website, and we also do some video marketing on our main social media channels, Facebook and Instagram.
I mainly provide insight on clients. Spearhead will then draft content and videos and we discuss them together before giving final approval and posting on social media.
What is the team composition?
I’ve mostly interacted with two people. I submit all the details and it’s up to them to assign who works on what.
How did you come to work with Spearhead?
I saw some of the work on social media and they were also referred to me by a friend. After I talked to them, I chose them based on their adaptability, pricing strategy, and their cost. When you’re starting off and you don’t have a lot of money, you try to find the best marketing out there in order to maximize your marketing budget. They allowed me to pay in monthly installments and set up an output calendar that includes a certain number of posts and videos per month.
How much have you invested with them?
Our monthly budget is about 50,000 PHP (approximately $1,000 USD) per month. We started off with several one-time payments, but then they proposed a monthly plan.
What is the status of this engagement?
We started working together about five months ago, around February 2021. The partnership is still ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The positive part is that with Spearhead, we’re trying to engage every customer differently. For example with home construction, you can’t always tell clients what they want. The best thing about doing what we do now is that we have an increase in client inquiries from our posts. Our posts are more engaging and informative, and clients send us questions all the time which often leads to requests for quotes.
How did Spearhead perform from a project management standpoint?
They submit all the content for the month about three weeks prior to posting it. Our agreement is that every 15th of 20th of the month, they’ll submit a list of content for me to review so I can make any of my own arrangements.
We mostly communicate over the phone and video calls. They’ll prepare PowerPoint presentations for me and will email the file to me before our call. If the content gets approved, they will revise it for about a week — if everything is okay, we do a final revision before uploading it to social media.
What did you find most impressive about them?
What differentiates them for me is their customized service. A lot of service providers tend to neglect the customization of their services and often just sell a template of the service. For a company starting out like us, we benefit greatly from this customized approach.
Are there any areas they could improve?
Most of the content is okay, but I think they can improve on hiring better editors to create better content.
Do you have any advice for potential customers?
Working with Spearhead requires time management. I believe their employees are all working online, so if you can commit to a specific time with them, it will all work out.
RATINGS
4.0
"They provide a good service, but there’s always room for improvement."
Quality
4.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Web & CRM Dev & SMM for Service Organization
Custom Software DevelopmentWeb Development
$10,000 to $49,999
Jan. 2019 - Ongoing
4.0
Quality
4.0
Schedule
4.0
Cost
3.5
Willing to Refer
4.0
"Spearhead is a transparent and flexible team."
Jun 11, 2021
Founder, APO United
Danton Pajarillaga
Nonprofit
Quezon City, Philippines
1-10 Employees
Phone Interview
Verified
Spearhead has generated websites that highlight the services and connections of an alumni association. They continue to conduct social media marketing services and are in the process of developing a CRM.
True to their name, Spearhead's innovative team offers top-notch development and marketing services, helping the client secure a 75% staff productivity boost. The team is also lauded for their firm privacy protocols and reliable technical support that pave the way for a strong engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the founder of APO United, an international alumni association with around 50 employees.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Spearhead?
We needed their help in social media marketing and website development.
SOLUTION
What was the scope of their involvement?
Spearhead develops and designs our websites from scratch. We've specifically asked them to highlight our core services and featured innovations, giving informative access to our principals from all parts of the world. Additionally, they incorporate web pages that introduce our new services or expansion announcements, such as our modern trade distribution in Home Depot.
Their team is currently in charge of designing a CRM platform that would allow me to manage our clients, incorporate our production from our other websites, and expand our distributor reach. Spearhead also handles our social media accounts to augment our marketing.
What is the team composition?
We work with three social media marketing experts and three web developers from Spearhead's team.
How did you come to work with Spearhead?
I’ve known Spearhead since 2017. I witnessed how great they worked for the other companies I'm associated with, so onboarding them for this project was an easy decision to make.
How much have you invested with them?
We've spent $9,000 so far.
What is the status of this engagement?
We began working together in January 2019, and our partnership is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I've seen our member productivity increase from 32% to 75% since Spearhead has launched their development efforts. Our online platforms have made it easier for us to reach out to people who are in need, especially those affected by the pandemic. Spearhead is a team of young and passionate individuals that delivers innovative solutions to exceed our expectations — it's safe to say that we'll always be satisfied with their services.
How did Spearhead perform from a project management standpoint?
We communicate via email, Messenger, and WeChat. Spearhead is a transparent and flexible team that meets our deadlines and addresses all of our concerns with knowledge and understanding.
What did you find most impressive about them?
Spearhead is keen on protecting our investments — they observe strong security measures and offer reliable technical support.
Are there any areas they could improve?
They could improve their team corporate policies and risk management. I'm actually guiding them to help them refine those aspects.
Do you have any advice for potential customers?
Identify your needs and preferences, and determine the exact functionalities you want to see on your website. Spearhead is an expert team that'll make all of those happen for you.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.