What evidence can you share that demonstrates the impact of the engagement?
We’ve stayed fairly consistent. The fact that our digital presence is above the national average is the most prominent metric for us. Last month, we had 11,168 impressions, and the overall click-through rate was 9.16%, which is 9.14% above the national average. We feel very fortunate to be able to boast with these numbers.
YouTube metrics are a bit different because it’s hard to determine if people are returning to our videos or simply clicking on them once. However, we have 730 total views, 2,391 impressions, and a click-through rate of 0.10%. In total, 25% of these impressions watched our 30-second video in its entirety, which is really good. Our company name appears at the end of the video, so we are very pleased that we’ve gained exposure with this many people.
How did Speaking Socially perform from a project management standpoint?
Jason gives me monthly reports that I take to our board, which showcase our YouTube and SEO metrics, and we have another vendor that handles our retargeting. Jason’s company also offers these services, but we didn’t see any reason to terminate the other relationship because they’ve been doing well.
I’ve had good communication with both Jason and John, and I’ve never had a problem reaching out or scheduling appointments. Jason has also been very willing to provide overviews and presentations to some of our management team, including our CEO and senior VP [Vice President].
We haven’t had any problems, and we have a great working relationship.
What did you find most impressive about them?
They work very hard, and their willingness to help us understand digital platforms is commendable. Jason never becomes frustrated with us, and they all really dedicate themselves to educating us so we understand the reasoning behind everything they do.
They’ve always presented themselves professionally, and it’s apparent they are experts in their field. When we have to present to our board of directors, they are able to explain things and why they’re effective, which is something we’ve always appreciated.
They are always informing us about different platforms that may be beneficial for us, but if it’s not right for our company, they don’t pressure us into anything. They are always very understanding, and their work ethic is excellent. I’ve seen applications they’ve created for other companies in our area, and they’re beautiful. We would go to them for our app development, but since we’re a financial institution, we have to be extremely careful due to the multi-faceted nature of our business.
They haven't charged us for some services simply because they want to learn and enhance their own business. Jason has a lot of contacts within the media community, and also has a lot of experience, which ultimately benefits us as we continue to work with him.
Are there any areas they could improve?
I don’t have anything negative to say.