What was the scope of their involvement?
Speak Creative developed a new website that’s mobile responsive. Our two organizations’ previous sites were quite outdated. They guided streamlining information from both sites together into one cohesive site. They helped with content editing, layout design, and usability. They used their proprietary CMS, which is called SiteWrench. They met with key stakeholders to talk about program areas and what we needed to feature in different web sections.
Our content is extremely visual. Everybody loves puppies and kittens, so we wanted to make them front and center. Speak Creative created a scrolling video for our homepage that illustrates the vital work that we're doing. More than 70% of our traffic is from users who are interested in adopting. They put the Adopt a Pet button in the center of the home page. They created many different ways for users to find all the available animals for adoption. As a non-profit, we also wanted to highlight key facts and figures for our donors. Speak Creative created graphics to highlight those numbers on our home page, as well as a donate button.
We continue to keep Speak Creative on a design retainer to work on additional pieces of the website post-launch. They maintain and enhance features for our major fundraising events by building unique templates. We're also working with them on digital marketing initiatives. This year they started working with us on expanding paid digital marketing, paid social, and Google SEO.
What is the team composition?
For website development, we worked with a project manager and two designers. We continue to work with the same project manager and 2–3 designers on digital marketing campaigns and the design retainer. We also work with one business relations person on contract negotiations.
How did you come to work with Speak Creative?
We interviewed several companies. We loved their work, particularly because it looked so different from other animal welfare organizations. We wanted a site that was clean, modern, custom, and unique. Their client portfolio was extremely impressive. We connected with Speak Creative because they believed in our mission and understood the important work that we do.
How much have you invested with them?
The website design was $40,000, and our monthly retainer is around $1,700.
What is the status of this engagement?
We began working together in July 2016, and we launched our website in October 2016. The larger engagement is ongoing.