Express your relevance
Sparks builds brands for organisations with rich histories.
Free from complexity, refreshed and distinct.
We help them connect with a changing audience. To discover and express what matters now. With distinctive clarity you can engage a noisy world.
Our process is simple
- Review the brand proposition
- Define the brand foundation
- Design the visual brand
- Create the marketing materials
Recommended Providers
Focus
Portfolio
Ruffer LLP, Iress, Sequent, 3iQ, Brothers we Stand, Church Mission Society, Lifewords
Making every day better
Set up in Australia in 1993, Iress could be called one of the founding fathers of financial technology.
The company started life helping stockbrokers trade more efficiently. It’s now expanded to the point that today, if you trade shares or have looked for life insurance online, have a pension fund or a mortgage, chances are you or the people who manage your money have used Iress software.
Taking design to the edges
Church Mission Society (CMS) came to us with a challenge. They had carried out a substantial review of the organisation, aiming to return to their roots and re–launch their brand identity. Through the process they had articulated a very clear sense of who they are and what they stand for.
But they needed a way to visually translate their renewed brand story
By your side
Investment houses typically present themselves as corporate and serious. Ruffer are not a typical investment house, and they called on Sparks to develop a brand as original and distinctive as they are.
Routes into Crypto
Crypto investing can be complicated and opaque. Could Canada’s largest digital asset investment fund manager use brand to help clients find their way in a new financial landscape?
Who made your shirt?
Standing up for the people who make our menswear.
Since 2013 Brothers We Stand has aimed to change the fashion industry. Everything sold on their online store has a robust ethical and environmental policy.
The internet retailer wants to help men understand the impact the manufacture of their clothing has on people and the planet.
Ruffer Review
Many investment reports are dull in tone and design with endless columns of text, charts and tables.
We designed the Ruffer Review to be far more engaging.
Reviews
the project
Branding & Web Dev for Clothing Brand
"Sparks Studio has delivered distinctive design for us over many years with a generous attitude."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Brothers We Stand is a marketplace to shop the best ethical clothing brands. I am the founder and CEO.
For what projects/services did your company hire Sparks Studio, and what were your goals?
Sparks Studio have provided branding and design support for the business from launch in 2013 to the present day. Branding Logo design E-commerce website Social Our goal was to create a strong brand identity that resonated with our target market alongside a website and other customer touchpoints that drive sales.
How did you select this vendor?
The initial relationship began through a personal connection with the studio founders. The positive impact of Sparks design and branding support on the business alongside good communication and a fair price has meant we have continued to work with the studio for many years.
Describe the scope of their work in detail, including any steps and the final deliverables.
Sparks Studio has been a part of our journey from the very beginning and the scope of their work has developed over the years as the business has grown. They have developed a strong understanding of our values and what we want branding and design to do for the business. They have delivered logo, tagline, brand values illustrations, website design and marketing materials all sitting within a distinctive brand identity.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with the studio director. Various members of their team have also been involved with delivery of the many projects we have worked together on.
Can you share any outcomes from the project that demonstrate progress or success?
The business has a distinctive and consistent identity across all touchpoints that is consistently praised by our marketplace customers and partner brands. This has helped us to attract both sides of the marketplace. Taking a bootstrapping approach the marketplace has achieved strong growth and achieved a position as a market leader in the ethical fashion market, ranking number one on Google for key terms such as ‘Ethical men’s clothing’.
Describe their project management style, including communication tools and timeliness.
- Slack for quick messages.
- Monday.com for project management.
- Zoom or in person for meetings.
Deadlines are met with consistency.
What did you find most impressive or unique about this company?
Sparks Studio has delivered distinctive design for us over many years with a generous attitude.
Are there any areas for improvement or something they could have done differently?
They’ve always been open to receiving feedback and developing our working process.
The client has established a unique brand across all marketing touchpoints, which has received positive feedback from both their internal and external stakeholders. The team communicates via Slack and Zoom and uses Monday.com for project management. Sparks Studio consistently impresses the client.