Sparkloft Media

Travel Oregon approached Sparkloft about designing a social media campaign around the following business needs:Raise awareness of Oregon in JapanIncrease conversation about Oregon amongst Japanese travelers in a relevant, timely mannerWhile researching the Japanese market, Sparkloft’s team uncovered a hot trend in Japan – Kawaii Cooking (Tiny Foods). Created in Japan, these videos have wildly high engagement and views showcasing tiny foods being created and plated. To showcase Oregon’s unique and diverse culinary scene, Sparkloft recommended a Tiny Foods social media series that would focus on cooking tiny food for each of the seven regions of Oregon. In-market research helped determine what foods Japanese audiences would likely be most interested in.45 seconds in length, the Travel Oregon Tiny Foods videos feature different recipes cooked in miniature form. The series was distributed through Twitter in Japan, targeting a potential audience size of 12M users interested in Travel, Cooking and US destinations. Each video begins with an introduction message to the series, followed by an image of the region in Oregon and text related to the subsequent recipe.This targeted campaign garnered over 8.3 million impressions and 2.3 million video views with an average cost per view of $0.02.The success of this campaign extend beyond platform metrics. By using an insight driven strategy, in-market trends and creative, as well as effective production and distribution, we created compelling content that highly resonated with our target market and reached them in a format they enjoy to engage with already. The Tiny Foods campaign has received recognition at the Rosey and ESTO Awards, as well as a Gold HSMAI Adrian Award — one of the top awards in the Travel and Tourism industry.

The Port of Portland, who oversees the Portland International Airport, reached out to Sparkloft Media to ideate and execute a campaign in partnership with Delta Air Lines to raise awareness of the return of their nonstop flight from Portland to London.To show how close London is to Portland through Delta’s nonstop flight, we brought a real-life London icon — a Queen’s Guard — to downtown Portland as part of a live activation. Our target audience was established professionals in the Portland area — these individuals are frequent flyers, comfortable traveling internationally and understand the benefits of spending more on nonstop flights in order to get to their destination more efficiently. And we chose an area of town — Director Park — that would catch business-focused Portlanders during a workday.Professional talent appeared in full regalia with a simple challenge: Make the Queen’s Guard laugh, and you could win prizes and go into the running to win a trip to London with Delta. Sparkloft extended the campaign’s through awareness-driving social ads encouraging Portlanders to join us in Director Park for a chance to win prizes. Video from the live event was promoted through social ads, driving deeper engagement and furthering messaging around the flight’s return. Social ads drove non-participants to a contest page hosted on the FlyPDX website and allowed anyone to enter to win two roundtrip tickets to London with Delta. The Port of Portland’s ultimate goal was to raise general awareness of this nonstop flight. Overall, metrics showed significant results with awareness and interest, while sentiment and social conversation showed a deeper level of awareness and engagement.