What evidence can you share that demonstrates the impact of the engagement?
The people in our company that has been using the website for the last five to seven years have given us good initial feedback upon testing the new one. They all agree that the work done by Sparklin Innovations has definitely made the platform more consistent, reliable, intuitive, and personalized. Since it’s still an ongoing project, I can’t share actual metrics, but we expect at least a fourfold growth in terms of traffic.
This, coupled with better user experience, will certainly improve our e-commerce funnel. We’re expecting our user retention rate to improve. We offer a rather expensive subscription-based product relative to the Indian market, but we hope to see success.
How did Sparklin Innovations perform from a project management standpoint?
Their performance was quite satisfactory. They have a clearly defined process in place, sharing wireframes and other material through email for us to review and share our feedback at the next meeting. They then take that feedback, incorporate the changes, and gets back to us with revised designs in the next couple of days. We haven't found it necessary to use a complex project management tool. All changes and feedback are recorded on Google Sheets.
What did you find most impressive about them?
I appreciated their approach to simplifying a complex project. We don’t have a simple e-commerce product or travel discovery website, but rather a complex portal used by a niche audience that isn’t tech-savvy. Sparklin Innovations used the feedback we gave them about our audience, did thorough research, and came up with some innovative solutions that we wouldn’t have thought of. This is something I really liked about them.
Are there any areas they could improve?
I don't have any suggestions at this point in time.
Do you have any advice for future clients of theirs?
Clients should let them do their work and listen to their ideas, which are quite ground-breaking. Unlike other designers, Sparklin Innovations doesn’t propose solutions that can’t be realistically implemented or that aren’t scalable.