Design Thinking Made Functional

Sparklin is a User Experience (UX) Design and Engineering Company. Sparklin uses design to effectively solve interactive design (UI/UX) problems. Design Thinking Made Functional - the core philosophy of Sparklin reflects in each of their work. Sparklin is a creatively driven, technologically reinforced Design Solutions Provider that is inspired to help you in everything from Interaction Design, App Design and Development, to Website and Spatial Design.

Sparklin is dedicated to helping companies of all sizes and boasts of a diverse client portfolio of large corporations, small and mid-sized companies, young and buzzing startups.

 
$10,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2013
Show all +
New Delhi, India
headquarters
  • JC 45, 2nd Floor, Khirki Extension, Malviya Nagar
    New Delhi 110017
    India

Portfolio

Key clients: 

Sparklin's client portfolio includes Paytm, Tata Docomo, MicroSave, Pricebaba, HomeShop18, Delhivery, FreshMenu, MilkBasket, Enhancesys, Medianama, Breakthrough and Central Square Foundation amongst other interesting ventures!

Reviews

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UX Design & App Support for Healthcare Company

“They were quite proactive, so we could relax and let them take the lead.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Oct. 2018
Project summary: 

Sparklin Innovations designed the UX of a custom healthcare app used by doctors in India. They worked with an internal team that handled app development.

The Reviewer
 
11-50 Employees
 
India
Rajat Garg
CEO, MyUpchar
 
Verified
The Review
Feedback summary: 

Since its launch, the app has garnered 40,000 downloads and received positive feedback on its functionality, reliability, and user-friendly interface. Sparklin Innovations’ expertise, strong leadership skills, and clear communication set them apart from other vendors.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that provides healthcare content in over a dozen Indian languages. We offer online and offline medical services for doctors and patients in tier-2 and tier-3 towns and villages in India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

Our main goal is to solve healthcare awareness and access problems in India. To achieve this, we needed to build a doctor’s app. The biggest challenge we had was our doctors weren’t familiar with apps and technologies, so the solution had to be well-designed and intuitive.

SOLUTION

What was the scope of their involvement?

Sparklin Innovations designed the UX of our mobile app, while our team was responsible for development. They conducted brainstorming sessions and multiple use cases that helped us determine our priorities.

What is the team composition?

We interacted a lot with their head of design and senior visual designer.

How did you come to work with Sparklin Innovations?

I worked with Sparklin Innovations for my previous company. We found that Himanshu (Founder & CEO, Sparklin Innovations) and his team excelled at creating consumer profiles and building products based on these personas.

How much have you invested with them?

We spent $13,000.

What is the status of this engagement?

We worked together from July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

More than 40,000 doctors have downloaded the app—about 8,000–10,000 monthly. There are roughly 50,000–100,000 doctors in India, and we’ve been able to capture 15%–20% of them.

I’m extremely satisfied with their work. The app does what it’s supposed to do, and we have not received any complaints so far. We don’t have to train people on its functionality; no one has come and said they don’t know how to use the app.

How did Sparklin Innovations perform from a project management standpoint?

There were no challenges with project management. It was good compared to other agencies we’ve dealt with in different roles. Sparklin Innovations used a project management tool to track timelines. We communicated regularly via phone calls and in-person meetings.

What did you find most impressive about them?

They were quite proactive, so we could relax and let them take the lead. This set them apart from other service providers I’ve worked with. They thought about the consumer like we did.

Are there any areas they could improve?

Their rates could be lower.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They gave us a price upfront and stuck to it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

User Research for Food Tech Company

“Their strategic planning knowledge and responsiveness were fantastic.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Dec. 2017
Project summary: 

Sparklin Innovations led user research for a major product overhaul. They conducted the inquiry in three big cities and integrated the data into a full report. The research was used to build a design strategy.

The Reviewer
 
51-200 Employees
 
Bangalore, India
Benjamin George
Former Head of Design, FreshMenu
 
Verified
The Review
Feedback summary: 

New features have exceeded expectations and boosted user engagement. The reactions surpassed initial objectives. Sparklin Innovations’ strategic knowledge and collaborative approach produced detailed research. Expect an expressive team of researchers.

BACKGROUND

Please describe your company and your position there.

I was the Head of Design at FreshMenu during this project. FreshMenu is a food tech company that crafts daily changing chef-prepared meals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sparklin Innovations?

We noticed user engagement rates dropping in our website and mobile applications. Our team hired Sparklin Innovations to complete user research for us spanning across three cities where FreshMenu is active. We wanted to listen to our users and start heading toward the right direction before a major overhaul of our products.

What were your goals for this project?

Our team wanted significant qualitative data to gain insights into our biggest and newest users. We wanted to see if users in different cities behave differently and if we needed a product to cater to specific needs. Having this data would also help explain our reasoning while presenting to senior management.

SOLUTION

How did you select this vendor?

A small team searched online for UX research agencies, however, we found Sparklin Innovations through a colleague. Our product and marketing teams were involved in the selection process. Even though there was a local vendor, we chose Sparklin Innovations based on recommendations from other startups and because of our first meeting with Himanshu (Founder & CEO, Sparklin Innovations).

Describe the project in detail.

I served as a point of contact between the vendor and my internal team, providing context and answering any questions.

The first few weeks were dedicated to discussing our goals and objectives, then Sparklin Innovations spent a month conducting the research in three big cities. We were constantly in the loop. Their team synthesized the findings in a concise document, which we presented to senior management and built a design strategy around.

What was the team composition?

Himanshu was our primary contact, and they had a small team of researchers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We created features based on the data Sparklin Innovations collected. FreshMenu launched a premium membership tier, which had an active engagement rate and a high number of signups. Our target was 30% for the beta, but it surpassed that by 10%. This was a promising start and nice to see the reactions overtake the initial goals. 

How effective was the workflow between your team and theirs?

My interactions with Himanshu were on a case to case basis. We had weekly calls and communicated through email. Himanshu’s articulation and thought process were noteworthy to our team. He was also very proactive in informing us of any setbacks or issues and managed them gracefully. I was impressed with Sparklin Innovations’ prompt response time and how nicely they integrated with our team.

What did you find most impressive about this company?

Their strategic planning knowledge and responsiveness were fantastic. Their team easily integrated with another production team for a successful collaboration. Our team learned quite a bit from their research activity.

Are there any areas for improvement?

I was happy with the process and results of the project. They could improve their scheduling during user research activities for participants. Sometimes users can be no-shows, maybe having excess participants could offset that.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX and UI Wire Framing for Eduction Technology Startup

“They were receptive to our feedback and never said no to our ideas.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Oct. 2018
Project summary: 

Using an existing UI as a base, Sparklin Innovations designed a new UI with gamification elements for a teaching resource app. The new UI would serve to better organize content for users.

The Reviewer
 
11-50 Employees
 
India
Suvidhi Khurana
Operations Head, TheTeacherApp
 
Verified
The Review
Feedback summary: 

While the new UI hasn’t been implemented yet, Sparklin Innovations’ designs fulfilled all design specifications and guidelines. The team was open to critique and offered creative ideas for unexplored concepts, including a social portal for teachers.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and head of operations for TheTeacherApp. Our organization builds professional development content for government teachers across India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

Our main challenge was having searchable content on our app. As we continued to add content year after year, it would become difficult for teachers to find resources without a proper UI in place. We approached Sparklin Innovations to restructure our content’s positioning and add a layer of gamification to the app.

SOLUTION

What was the scope of their involvement?

We shared the changes we wanted to make to our existing UI, and Sparklin Innovations designed the wireframes for us. This gave us an idea of what the UI would look like. They then finalized the designs while adhering to our overall guidelines for images, visuals, and so forth.

As for the gamification elements, we’d already built out some components that we wanted to adopt. Sparklin Innovations created a UI for them, working on the app’s profile pages, badges, and more. It was a complete overhaul of our UI/UX, which we’ll pass to our technology team to flesh out.

What is the team composition?

We interacted with Himanshu (Founder and CEO, Sparklin Innovations) during most of the initial meetings. Once the project started, he handed the work over to his team. We primarily worked with Nikita (Senior Visual Designer, Sparklin Innovations) and another person who both led the project. I took over the project management toward the end.

How did you come to work with Sparklin Innovations?

We met with a few organizations before finding Sparklin Innovations. Ultimately, we went with them because they seemed to understand both what we wanted to do and who we were as a company. They also fit our desired price point for the UI/UX project. From the first meeting, the team had a clear grasp of our product and brought some good ideas for us to build upon.

How much have you invested with them?

We’ve spent around 400,000 Indian rupees (approximately $5,300 USD).

What is the status of this engagement?

Their work lasted from May–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t implemented the UI yet, so we don’t have any current metrics. Once we complete the project, we plan to test it with users.

How did Sparklin Innovations perform from a project management standpoint?

Overall, the project management handled the engagement well. We gave Sparklin Innovations a lot of feedback, and they remained receptive throughout. They held meetings to go over our comments and helped us with several aspects of our product’s design. One idea they suggested was creating a social portal for teachers. We hadn’t thought of that before, so it was useful advice. Toward the end of the project, we needed to extend the timelines a bit, but it wasn’t much of a problem.

What did you find most impressive about them?

They were receptive to our feedback and never said no to our ideas. They always gave us additional options and innovated on a constant basis.

Are there any areas they could improve?

It would’ve been nice if they’d stuck to the established timelines. The initial phase moved fairly quickly, but we lagged a bit later on. In addition, sending out more details or conference minutes would be helpful. It would allow us to see what we’ve previously discussed. They did this in the beginning of the project but not as much near the end.

Do you have any advice for future clients of theirs?

Keep all the steps of your objective in mind and know what you want when interacting with their team. This worked for us and was a good starting point for our collaboration. You can always add more requirements to bring value.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Ongoing UI and UX Support for Game Dev Company

“They reliably deliver on what they promise, and we’ve never had to question whether something would work or not.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Sparklin Innovations assists in the creation of mobile/video games by augmenting an in-house UX/UI team and establishing appropriate user flows. They’ve also done some brand image and logo design.

The Reviewer
 
1-10 Employees
 
India
Arjun Gopal
Founder, SuperSike Games
 
Verified
The Review
Feedback summary: 

The games that Sparklin has worked on have garnered a variety of awards, including top 25 games of the year on the App Store. The team works hard to understand project goals for each unique game and refine the UX/UI accordingly. Projects are well organized and completed on time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of SuperSike Games. We are an indie game development studio based in New Delhi, India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

Their team has helped us across multiple assets, including brand imaging and logo design.

SOLUTION

What was the scope of their involvement?

We’ve primarily used Sparklin for UX work on our games. We also occasionally engage in services projects for games. They’ve provided UI/UX work for those projects, including layout design and user flow.

We start projects by establishing the core mechanics of the games. We involve Sparklin at the prototyping stage, so they can help us create a player journey. If, for example, we’re working on a mobile game, we need to consider what each screen does. We know what functions to include on the main menu and other screens, but they help us organize the whole interface: what buttons should go where, which parts of the menu are secondary and which ones are primary, and what the user flow should be on the pause menus and game-over screens. Each game is different, and our overall strategies vary based on specifications and requirements.

What is the team composition?

We usually work with their project manager and lead designer, but communicate with team members directly as necessary. Their whole team is friendly and easy to work with.

How did you come to work with Sparklin Innovations?

I stumbled upon their website 4 years ago and was very interested in their work. After doing some research, it turned out that someone I knew had worked with Sparklin.

How much have you invested with them?

The overall cost of their work has been $25,000–$30,000.

What is the status of this engagement?

We started working with Sparklin in 2014. Since then, we’ve worked with them on multiple projects. We still onboard them on larger projects that require additional resources.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received a few awards for our projects. We worked with Sparklin in building a game called One More Run a couple of years ago, and it was listed as one of the top 25 games of the year on the App Store. We reached close to half a million downloads on that game, and the UX/UI were partly why it became so popular.

How did Sparklin Innovations perform from a project management standpoint?

I use Slack and Trello internally. We will occasionally share a workspace with Sparklin depending on the type of project, but we primarily communicate via phone and email. They reliably understand what we need, and the work never gets too convoluted.

What did you find most impressive about them?

They reliably deliver on what they promise, and we’ve never had to question whether something would work or not. They’re always accommodating when we need small changes and almost always deliver on time. They work hard to understand requirements before starting a project, which we’ve really appreciated.

Are there any areas they could improve?

Everybody can improve, but this is a difficult question. Sparklin could push me to use their project management tools to simplify the process. It’s possible that they use this approach with other clients.

Do you have any advice for future clients of theirs?

I advise clients to be completely open-minded. Describe all the requirements without trying to compartmentalize. This allows them to do their best work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve met our deadlines without issue.
  • 5.0 Cost
    Value / within estimates
    I’ve never had any problems.
  • 5.0 Quality
    Service & deliverables
    If anything, they’ve overdelivered on our scope of work.
  • 5.0 NPS
    Willing to refer
    I’ve referred a few clients to them already, and I would happily do it again.

UI/UX Design and Development of a Healthcare Mobile App

“Sparklin Innovations understood what I was looking for."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Ongoing
Project summary: 

Sparklin Innovations developed a mobile application. They designed the UI/UX and then built out the app itself, while also contributing to branding.

The Reviewer
 
1-10 Employees
 
Germany
Founder, Health Care Tech Startup
 
Verified
The Review
Feedback summary: 

Still in beta testing, those using the app have found it to work well with no major bugs. The team handled the project professionally and smoothly, though could improve their technical skills to match their excellent design abilities. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of healthcare tech startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

I wanted to create a healthcare mobile app for elderly Alzheimer patients. I’m trying to use machine learning to track patients’ conditions to help doctors know how they are doing day to day. I had worked with a different design firm, but it didn’t go well—they hadn’t understood what I was looking for.

SOLUTION

What was the scope of their involvement?

I interacted with a couple of their members including their CEO to discuss what I wanted. They helped me design the UI/UX and developed the app. They’re also helping me with branding. The app is 90% done, and the machine learning part is being built by me.

What is the team composition?

I communicated with a project manager and a UX designer.

How did you come to work with Sparklin Innovations?

My friend referred them to me. They did research to understand Alzheimer’s Disease and the challenge the app addresses, which I was happy with.

How much have you invested with them?

$45,000.

What is the status of this engagement?

We started working together in February 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app is in a beta testing phase. I know two people who are suffering with Alzheimer’s and they started using the application. There are no major bugs but I don’t want to rush it to market.

Sparklin Innovations understood what I was looking for, what the disease is, and what I wanted to track.

How did Sparklin Innovations perform from a project management standpoint?

I told them I didn’t need the project tracked because I wasn’t in a rush. I wanted quality deliverables. I wasn’t looking to make money; it’s more of a personal thing. They mainly communicated via email and Skype, and their project management was good.

What did you find most impressive about them?

I appreciated their excitement to do a project like this that is very new to them. They studied the subject itself, which I really appreciated.

Are there any areas they could improve?

They can improve their technology skills to match their design skills.

Do you have any advice for potential customers?

Listen to what they are saying and their point of view.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    I’m deducting a half point because of the technical skills.
  • 5.0 NPS
    Willing to refer
    Six.

UI, UX, and Branding for Sports Engagement App

"They solved our problem well and gave us exactly what we needed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - July 2017
Project summary: 

Sparklin Innovations streamlined the UI/UX design of a mobile sports app that allows users to watch games, chat with other viewers, and enter fantasy contests.

The Reviewer
 
1-10 Employees
 
India
Saiphul Bhullar
Founder, 01, Inc
 
Verified
The Review
Feedback summary: 

The slick, unobtrusive UI/UX designs received nothing but positive comments from users. They offered a simplified and straightforward experience. Sparklin Innovations brought a fresh perspective to the project and made valuable suggestions to improve usability and engagement. 

BACKGROUND

Introduce your business and what you do there.

I am one of the founders of 01, Inc. We are creating a new app that projects the “high” of fantasy sports onto the live game. During games, users can predict what happens next and compete against other fans. 

The app is called Oi. We just finished development and are currently beta testing. We hope to launch its baseball component within a few weeks.

I split my time between India and the Bay Area. We are an American company in the U.S. market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

I designed an app that went through several evolutions. I’ve known their CEO for a while, and he has known about our app for a long time. He's great at design. More importantly, he’s good at identifying usability issues. He doesn’t just make it look pretty; he also ensures that your app functions as it is supposed to.

The app has a social aspect. Winning is fun if your friends know you’ve won and if you can rub it in their faces. The game is live, so users have a lot to say about it. Rather than making weighty comments, they need to vent spontaneously. We have a comment feature to address these issues.

The bulk of the app's screen space was taken up by the contests. Every time something happened in the game, a screen asked the user to predict what would happen next. Interactions with the contest happened throughout the game and lasted only a few seconds. After that, there was a gap for gameplay. 

We used most of the space for contests, while the comments and live stream had barely any. For a long time, their CEO had told me that I was doing this wrong. We needed time to take care of some server-side issues, so I suggested that he fix our UX issue. If he thought that we were doing it wrong, what was the right way? We started off with that. He also suggested that we change our brand name.

SOLUTION

What was the scope of their involvement?

Our brand name was initially “Streak,” like a winning streak. Their CEO believed that “Streak” wasn’t fun, which a brand name needs to be. We wanted to provide an interesting entertainment option for Americans, but we chose a boring name.

They sent me a few documents. The first was meant to clarify our brand identity. The second was a functional brief of our development goals, based on the current app. We responded to them, and they called us with questions. They followed up by sharing a few mockups and wireframes. We went back and forth on this material a few times.

They had a lot to contribute, not only about the UX, but also about building engagement points and small viral components into the product. They asked a lot of questions about the correctness of our approach and our thoughts on modifying it. We disagreed on a lot of things, but it was interesting and extremely useful to talk with someone outside our team.

What is the team composition?

I primarily interacted with their CEO and a designer.

How did you come to work with Sparklin Innovations?

I met their CEO at a meetup a few years ago. He had been active in the startup community for a long time.

What is the status of this engagement?

We started working with Sparklin in May 2017. The project wrapped up in July of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hard data may not be relevant from a design perspective. The design was universally loved. We have never received a negative comment on any aspect, but there have been quite a few positive ones.

The lack of comments about the design is a good thing. A design that disappears is one that works. Usefulness and usability were our objectives, not prettiness. That is what we achieved.

The new design has no extraneous elements. There is never an unnecessary component on the screen, and things appear only when they are needed. Cognitively, this is very easy for the user. 

We need to share a constant stream of sports data, contest results, and actions happening on the field. The nicest thing about this design is how it is streamlined so that it never feels like too much for the user.

How did Sparklin Innovations perform from a project management standpoint?

We did not use any project management tools. We met at their office for brainstorming sessions.

What did you find most impressive about them?

They start out by questioning every detail. Although they work from our brief, they don’t take it for granted. This is good because we can sometimes make bad design choices. It’s almost like working with our own design team. We wouldn't ask their team to produce one small comment box. They can build a product from the fundamentals, which I find very nice. They tackle issues that aren't necessarily related to the design, but which are integral to the product. They focus on usability without being obsessed with prettiness.

I wasn’t a typical client, and my requirements were different. I wanted a solution to a basic usability problem, not a finished design or logo. I wanted a concept brief that gave a second perspective on our fundamental design approach. They solved our problem well and gave us exactly what we needed. This has been a great experience for me, and nothing negative comes to mind about it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to a lot of friends and colleagues.

UI, UX and Branding Support for E-commerce Platform

They have an understanding of building consumer brands and can tell a story within a product.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Jan. 2018
Project summary: 

Sparklin designed the UI and UX for an e-commerce app, and also helped developed branding. They generated a name, philosophy, and logo, and integrated payment and delivery systems into the product.

The Reviewer
 
11-50 Employees
 
India
Founder, E-Commerce Fashion Company
 
Verified
The Review
Feedback summary: 

The first 1,000 users reviewed the product well, especially Sparklin’s designs. Their project management features multiple communication tools and was effectively coordinated through a project manager. Although they could expand their skill set, their ability to tell a story makes them stand out.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of an e-commerce, fashion company. We aim to humanize the way people shop online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

There are multiple social platforms that have tried to add commerce functionalities, and there are also multiple e-commerce platforms trying to add a layer of social media, using influencer marketing and other approaches. There is no e-commerce platform in existence that has built social commerce from the first day.

Social and e-commerce present different kinds of problems, and we're trying to solve both at once. We’re building a user-generated content (UGC) platform, so we needed a lot of UGC to launch. We needed Sparklin’s help to simplify our UI so it would be easier to create content.

SOLUTION

What was the scope of their involvement?

At the start of the engagement, we didn’t even have a name. Sparklin helped us with many aspects of branding including overall messaging, communication, guidelines, and philosophy—how we should communicate through design and social media. They also helped us develop a logo and a brand philosophy.

Coming to the product, they worked on UI elements, payment and delivery, and how we should solve the UGC problem inside the product. After weeks of discussions, we created a prototype and they went through and made multiple changes based on user feedback.

What is the team composition?

We worked through a project manager on their team.

How did you come to work with Sparklin Innovations?

I got in touch with a lot of other designers and agencies in India and tried to identify the best partner. My network helped us locate Sparklin. I connected with their team and they broke down our scope into storytelling and UI/UX parts. We determined that Sparklin was a team that could help us simplify our UI a lot, and integrate our emotions into the design. 

How much have you invested with them?

We spent between $30,000–$35,000.

What is the status of this engagement?

We started initial discussions in June 2017 and began prototyping in July. The collaboration ended in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have our first 1,000 users from different parts of the world and they’ve all loved the product. They said they hadn’t seen this kind of innovation on a social commerce product before. The product had a lot of bugs, which is typical for a first version, but people have liked the design of the app – Sparklin only worked on the design. We have a prototype and we’re looking to enter the market in the next three to four months.

How did Sparklin Innovations perform from a project management standpoint?

We used Slack, Gmail, and Trello for communication. I’ve worked with agencies from the U.S. and the U.K. in the past, and have always encountered problems when there were multiple stakeholders on the provider’s end. Sparklin provided a dedicated project manager who handled the design team and understood our business and design. We were able to communicate better in this way. He was an efficient person, and replied to me whenever I wanted.

What did you find most impressive about them?

They stand out in terms of communication. They have an understanding of building consumer brands and can tell a story within a product. This is important for any consumer brand. There are only a few companies in the world—not just India—who understand this well.

Are there any areas they could improve?

They could start using more technologies and tools. People can learn how to use them, but we wanted to finish the project quickly, so it didn't affect us. 

Do you have any advice for future clients of theirs?

Be transparent and up front with your problems. Whatever research and information is available should be documented and shared with the team. Maintain ongoing communication, and don’t simply leave the project with them, expecting it to be completed. This isn’t how you get the most out of the collaboration. Sparklin can help in areas other than design as well.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to many people.

UI and UX Design for Payment Platform

“We were pleasantly surprised by the deliverables—they surpassed our expectations.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2012 - Apr. 2014
Project summary: 

Sparklin worked on UI and UX design, reworking a fintech platform to simplify the user processes. They created designs and implemented them by creating usable screens.

The Reviewer
 
1001-10,000 Employees
 
India
Anurag Josi
Former Product Manager, Paytm
 
Verified
The Review
Feedback summary: 

The completed UI is excellent, offering a simplified UX and significantly reducing the number of clicks required to complete certain processes. They ensured that every aspect of the design has purpose and meets the needs, while working efficiently at all times. 

BACKGROUND

Introduce your business and what you do there.

I was the product manager for Paytm, a fintech company in India. Originally, it was a recharge platform that allowed Indian users to recharge their prepaid mobile phones. We also provided means to pay electricity bills, Indian TV cable bills, and bus ticketing systems as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

My key results areas were making sure that the product was user-friendly. That involved onboarding a team that could take end-to-end responsibility of designing a UI which offered the best UX to the user, as well as implementing it for us. Our team didn’t have a lot of people with the required skillsets to convert ideas into design, then design into usable screens. We primarily hired Sparklin to do that for us—to understand what we wanted, create designs for us, and help with the implementation of those designs.

SOLUTION

What was the scope of their involvement?

The first version of our platform was not very user-friendly. Our team was good at implementing the backend, but didn’t really understand the importance of making it simple for the user to use. As a product manager, I was coordinating a lot of things, so I wasn’t able to dedicate as much time to the UX as I would have liked to.  

The first thing they did was simplify the UI, which then improved the UX. They focused on things like reducing the number of clicks a person would have to make in order to complete a purchase. They also brought in the concept of using the UI to highlight the relevant sections of a screen in a particular way. That involved subtle changes to bring a user’s attention to each section.

What is the team composition?

Himanshu (Founder and CEO, Sparklin Innovations) handled the main design part. There were also a couple of HTML developers assigned for performing the conversion to HTML. 

The only thing they were not able to do for us at that time was to provide JavaScript coding. We were working with a different version of JavaScript, in which they didn’t have expertise.

Himanshu told me he’s since gotten a full-stack team working on everything from mobile to web interfaces.

How did you come to work with Sparklin Innovations?

I was looking for an agency and they found me. We had a preliminary call, and I asked them to come to our office. We discussed a few concepts that we were trying to implement, and the solutions they came up with were really fantastic.

How much have you invested with them?

The cost of their services was in the range of $50,000. We were being billed for a team of 4–5 people.

What is the status of this engagement?

We started working with them in May 2012. I moved on from Paytm around January or February 2013. I believe that they continued the engagement even after I was away.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were pleasantly surprised by the deliverables—they surpassed our expectations. One of the best results is the simplicity of the UI. Any article talking about the UX of Paytm at that time would mention that, as well as how it is extremely easy to navigate. 

How did Sparklin Innovations perform from a project management standpoint?

We used a version of Redmine for project management. I was quite satisfied with the timelines—slight delays happened because the requirements changed during the project. Given this, their performance was very good. They delivered what was requested, and even a little more.

What did you find most impressive about them?

The biggest thing they brought to the table was simplicity. I cannot stress that enough. So many product managers don’t understand their products from the customer’s perspective. They try to build technology marvels, but if those tech marvels are not usable, they will not hit the market correctly.

The other thing they brought is context. Most agencies miss this and start giving clients ideas that are out of context or not suited to the product. There are a huge number of UX agencies in India right now, but I rarely come across any that produce deliverables that are as simple and contextual as Sparklin's.

Are there any areas they could improve?

They need to let go of things at times. Sometimes, they can get a little too passionate about the product.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We were partly responsible for the missed deadline as we kept changing requirements at the last minute.  
  • 5.0 Cost
    Value / within estimates
    They’re a little pricy compared to the market, but the premium is completely justified.
  • 5.0 Quality
    Service & deliverables
    I would give them a 6 if I could.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to a few people already.

UI and App Design Work for Food Delivery Startup

“We felt they were collaborative; that they wouldn’t just take our requirements and make us wait for designs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2017 - Ongoing
Project summary: 

Sparklin Innovations is redesigning a grocery delivery app. They’re focusing on payment issues, the homepage, and the customer journey, to increase orders and customer engagement.

The Reviewer
 
11-50 Employees
 
Gurgaon, India
CTO, Food Delivery App
 
Verified
The Review
Feedback summary: 

The app hasn’t launched yet. Sparklin's depth of design and UX knowledge, as well as their passionate work ethic, leads to collaborative engagements that focus on idea development. Though they would benefit from incorporating a feedback mechanism, customers can expect regular progress updates.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of a grocery delivery app. We process orders during the night, and deliver them before seven a.m. We’ve been in business for three years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

We needed to redesign our mobile app to increase the number of orders we get and better engage with our customers.

SOLUTION

What was the scope of their involvement?

Sparklin designed the entire app, but they didn’t handle development. We decided to make it more personal, so we were looking to recommend products to customers. Sparklin worked on the customer journey, homepage, payment scenarios, and payment system.

What is the team composition?

We’ve mostly worked with the founder, but we’ve also communicated with other team members, just to a lesser extent.

How did you come to work with Sparklin Innovations?

We received a reference from our investors. We met with Sparklin, and liked their approach. We felt they were collaborative; that they wouldn’t take our requirements and make us wait for their designs. They were open to discussion, and had impressive UX design knowledge.

What is the status of this engagement?

We started working with Sparklin Innovations in September 2017. The project is in its final stages. We are discussing the deliverables at the moment.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched yet. After finalizing the app, we still plan to gather customer feedback.

How did Sparklin Innovations perform from a project management standpoint?

They’ve given us regular updates on our daily timelines. We’re local, so the communication has been face-to-face, and we aren’t using project management tools. We’ve also communicated by email.

What did you find most impressive about them?

They have stood out in terms of domain knowledge, specifically design and user journeys. Secondly, they’ve demonstrated conviction in their approach, rather than just doing what we were telling them to.

Are there any areas they could improve?

We could use more technology for exchanging feedback, and they could improve their sharing of deliverables.

Do you have any advice for future clients of theirs?

Clients should prepare to be challenged on what they think the correct approach is. Listen to Sparklin Innovations and be open to their ideas.

5.0
Overall Score They've delivered better than we expected.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them many times already.

Rebranding and Web Design for Financial Consulting Group

“They’ve never had an issue with availability and reply quickly to our inquiries.”

Quality: 
3.5
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
July 2017 - Ongoing
Project summary: 

Sparklin Innovations supported a rebranding campaign, which involved an image update, a site redesign in WordPress, and layout reconfiguration. They’re currently working on advanced site development.

The Reviewer
 
51-200 Employees
 
India
Global Head, Financial Consulting Company
 
Verified
The Review
Feedback summary: 

Keeping the new site on WordPress maintained familiar site features including blogging, user metrics, and updates. Sparklin Innovations demonstrated strong design skills; however, they faced communication and project management challenges. Ultimately, their responsiveness worked in their favor.

BACKGROUND

Introduce your business and what you do there.

We are a financial-inclusion consulting firm, providing services that channel donations from larger institutions to organizations in developing countries. There, we offer consultancy and training services to institutions that serve the bottom of the pyramid.

I’m the global head of the company. My team develops communication and marketing plans in addition to executing various studies, reports, and projects. The work revolves mostly around the circulation of information across digital platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

After nearly 20 years, we wanted to revisit the company brand and visual identity. We needed resources to help understand the market and how our competition fared. We also wanted an external firm who could guide us in redefining our image. This rebranding would involve developing a site and other marketing channels, which we could leverage for communication.

SOLUTION

What was the scope of their involvement?

During the bidding stage, they outlined their rebranding process, including all timelines for each phase. This became the basis of our rebranding process. The revamp process included redefining our brand, implementing it into a WordPress site, and redesigning the layout accordingly.

Currently, they’re redesigning our new site. The previous site also uses WordPress, which already has all of our desired blogging and tracking functionalities. As such, we don’t want to add additional features.

What is the team composition?

We’ve worked with a single point of contact who coordinates with our internal team. We’ve also met their designer, though we haven’t interacted with anyone else behind the scenes.

How did you come to work with Sparklin Innovations?

One of our senior managers had worked with them previously and referred them to us. Their work received good reviews, so we contacted them. At the meeting, they asked the right questions and demonstrated a level of enthusiasm and comprehension that greatly distinguished them from their competitors.

How much have you invested with them?

We’ve spent about $50,000 thus far.

What is the status of this engagement?

Work started in July 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the new site yet, so we lack any quantitative metrics from users. However, we appreciate that they’re developing the site using a familiar CMS. Since we were already using WordPress, our team understood its functionalities, which facilitated implementing updates and monitoring site statistics.

While the branding process went well, we’ve noticed a disconnect between the proposed ideas and the final product. As we enter advanced site development, we feel that their team may lack the adequate skill set to meet our needs.

How did Sparklin Innovations perform from a project management standpoint?

Although we’re satisfied with the quality of their work so far, we would prefer more transparency and communication. The rebranding process went smoothly. But now that they’ve begun developing a complicated version of the site, we lack a robust system for progress tracking and version control. We aren’t using a project management tool to coordinate the engagement. As a result, we’ve had to push them to present various stages of the site.

What did you find most impressive about them?

We appreciate their responsiveness. They’ve never had an issue with availability and reply quickly to our inquiries. This helps us keep track of the project status. Sparklin Innovations continuously checks and offers help, even when they couldn’t deliver the final products how we wanted.

Are there any areas they could improve?

Our initial conversations with Sparklin Innovations proved to be more productive than what we’ve seen in the final outcome. They have the right capabilities, but there seems to be a gap between their concepts and the actual designs.

Do you have any advice for future clients of theirs?

Customers should clearly define the project process in the beginning and stick to it. We encountered communication challenges on our end because most of our staff travel for work. We faced difficulties sending feedback in a timely manner despite their efforts to accommodate our schedules.

3.5
Overall Score They’re good in certain areas but fall visibly short of others.
  • 3.5 Scheduling
    ON TIME / DEADLINES
    They’ve missed certain time commitments due to issues on their end.
  • 3.5 Cost
    Value / within estimates
    While they were the most economical developers, we felt their delivery fell short.
  • 3.5 Quality
    Service & deliverables
    We share some responsibility for not getting our desired end-product.
  • 4.0 NPS
    Willing to refer
    I’m more confident in their design work.