Design Thinking Made Functional

Sparklin is a User Experience (UX) Design and Engineering Company. Sparklin uses design to effectively solve interactive design (UI/UX) problems. Design Thinking Made Functional - the core philosophy of Sparklin reflects in each of their work. Sparklin is a creatively driven, technologically reinforced Design Solutions Provider that is inspired to help you in everything from Interaction Design, App Design and Development, to Website and Spatial Design.

Sparklin is dedicated to helping companies of all sizes and boasts of a diverse client portfolio of large corporations, small and mid-sized companies, young and buzzing startups.

 
$10,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2013
Show all +
New Delhi, India
headquarters
  • JC 45, 2nd Floor, Khirki Extension, Malviya Nagar
    New Delhi 110017
    India

Portfolio

Key clients: 

Sparklin's client portfolio includes Paytm, Tata Docomo, MicroSave, Pricebaba, HomeShop18, Delhivery, FreshMenu, MilkBasket, Enhancesys, Medianama, Breakthrough and Central Square Foundation amongst other interesting ventures!

Reviews

Sort by

Redesign & UX for Tax Website

"I appreciated their approach to simplifying a complex project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

Sparklin Innovations did a complete redesign of a website, choosing the best design language for all products, defining user personas and wireframes, and creating the entire UI.

The Reviewer
 
51-200 Employees
 
India
Akshobhya Abhigyan
Product Manager, Taxmann
 
Verified
The Review
Feedback summary: 

Internal staff members praise Sparklin Innovations for producing a more reliable, intuitive, and customized platform that’s forecasted to greatly boost growth for the company. Their clearly defined processes and innovative solutions create an enjoyable collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager for Taxmann, an Indian research portal for taxes aimed at corporate law professionals. My role is to take care of existing projects for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

We needed to hire someone to take care of a revamp for our portal.

SOLUTION

What was the scope of their involvement?

We tasked them with reimagining the entire website and defining the design language that will be used for a multitude of our products with the same target audience. They started their work with user personas, after which they built wireframes. We had a feedback meeting around those, and once the wireframes were frozen, we moved to the UI.  

What is the team composition?

I worked with Himanshu (Founder and CEO, Sparklin Innovations) and their head of design. They have a team of UX designers, but I primarily interacted with their two principals.

How did you come to work with Sparklin Innovations?

Other senior managers and I were looking out for a UX agency based out of New Delhi. After a lot of research and talking to people who’d been part of successful startups, we arrived at Sparklin Innovations. We had a few discussion sessions with Himanshu and became convinced that we wanted to work with them.

How much have you invested with them?

We spent about 2 million Indian rupees (approximately $28,802 USD).

What is the status of this engagement?

We started working with Sparklin Innovations in August 2018, and it took around a month for them to complete our user personas and two-and-a-half months to complete the wireframes. We started working on the UI after that. It an ongoing project, but it’s nearing completion.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The people in our company that has been using the website for the last five to seven years have given us good initial feedback upon testing the new one. They all agree that the work done by Sparklin Innovations has definitely made the platform more consistent, reliable, intuitive, and personalized. Since it’s still an ongoing project, I can’t share actual metrics, but we expect at least a fourfold growth in terms of traffic.

This, coupled with better user experience, will certainly improve our e-commerce funnel. We’re expecting our user retention rate to improve. We offer a rather expensive subscription-based product relative to the Indian market, but we hope to see success.

How did Sparklin Innovations perform from a project management standpoint?

Their performance was quite satisfactory. They have a clearly defined process in place, sharing wireframes and other material through email for us to review and share our feedback at the next meeting. They then take that feedback, incorporate the changes, and gets back to us with revised designs in the next couple of days. We haven't found it necessary to use a complex project management tool. All changes and feedback are recorded on Google Sheets.

What did you find most impressive about them?

I appreciated their approach to simplifying a complex project. We don’t have a simple e-commerce product or travel discovery website, but rather a complex portal used by a niche audience that isn’t tech-savvy. Sparklin Innovations used the feedback we gave them about our audience, did thorough research, and came up with some innovative solutions that we wouldn’t have thought of. This is something I really liked about them.

Are there any areas they could improve?

I don't have any suggestions at this point in time.

Do you have any advice for future clients of theirs?

Clients should let them do their work and listen to their ideas, which are quite ground-breaking. Unlike other designers, Sparklin Innovations doesn’t propose solutions that can’t be realistically implemented or that aren’t scalable.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding, Web and UX Design for SaaS Platform

"The solutions they gave us were perfect for that stage of our business."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2015 - Apr. 2016
Project summary: 

Sparklin did branding and dashboard design as part of a design consultation. Other services included input on UI/UX and visual design.

The Reviewer
 
11-50 Employees
 
India
Vivek Khandelwal
Founder, iZooto
 
Verified
The Review
Feedback summary: 

The partnership has corresponded with user growth from a few dozen to over 15,000 with thousands of daily users. Positive internal feedback has focused on functionality. Expect a partner who uses excellent strategic planning to refine project goals.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of iZooto, an audience engagement firm that uses web personifications. We’re in the marketing automation space. I’m in charge of marketing and customer success.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin?

When we starting working with them, we had very little in-house design expertise in-house, and very little understanding of UI/UX. We sought agencies that could help us put together an initial version of both our product and website.

SOLUTION

What was the scope of their involvement?

We started holding conversations to build a brand persona and worked through a few iterations on our brief. It was the first time someone had asked us to put together a brief on our persona and target audience. I answered an exhaustive 3–5-page questionnaire on what the brand would look like.

The first level of engagement consisted of creating a product identity. From there, we started engaging at the app level itself: how we expected our users to use the web app, what the UX should be, how the dashboard would look and function, and so on. Following that, we went on to the website itself: what information we wanted to communicate and what the best way of communicating it was.

What is the team composition?

One of their members engaged with us to collect our specifications. They put together a team that talked with us about who we were, who we wanted to be, and whom we were targeting. There was a separate team in place, which collected that information into a tangible form. We had a third team for the website work. I believe there were different teams handling our branding, website, and app.

How did you come to work with Sparklin?

I’d read articles featuring them and I’d seen their work multiple times. I was using some of the platforms they’d designed on a daily basis, and the amount of thought they put into creating those experiences stood out.

How much have you invested with them?

We’ve spent $8,000–$15,000 in total.

What is the status of this engagement?

We worked with them from November 2015–April 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve grown from 24–36 users at the time, to around 15,000 now. Our dashboard is being used by thousands of people on a daily basis. We’ve kept their dashboard design essentially unchanged over the last three years, and we’ve stuck to it because it works. We prefer functionality over visual design, and theirs was excellent.

How did Sparklin perform from a project management standpoint?

We mostly communicated through email. They shared material with us using Dropbox, which we also used to share our comments, and we used Google Sheets for tracking. We used Balsamiq for some initial wireframing. We may have also used Basecamp.

What did you find most impressive about them?

They pushed us and asked tough questions about our goals. Their brainstorming sessions helped us determine what we really needed, and they solved our problems in time. The solutions they gave us were perfect for that stage of our business, and they continue to work for us.

Are there any areas they could improve?

A better communication channel or management tool might have been helpful at the time.

Do you have any advice for future clients of theirs?

It’s important to communicate abundantly and clearly and to keep track of what is communicated and how.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They delivered on the timelines they set.
  • 5.0 Cost
    Value / within estimates
    There were no variations in this area.
  • 5.0 Quality
    Service & deliverables
    We were really happy with the results, and we’re still using their designs.
  • 5.0 NPS
    Willing to refer

UX Design & App Support for Healthcare Company

“They were quite proactive, so we could relax and let them take the lead.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Oct. 2018
Project summary: 

Sparklin Innovations designed the UX of a custom healthcare app used by doctors in India. They worked with an internal team that handled app development.

The Reviewer
 
11-50 Employees
 
India
Rajat Garg
CEO, MyUpchar
 
Verified
The Review
Feedback summary: 

Since its launch, the app has garnered 40,000 downloads and received positive feedback on its functionality, reliability, and user-friendly interface. Sparklin Innovations’ expertise, strong leadership skills, and clear communication set them apart from other vendors.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that provides healthcare content in over a dozen Indian languages. We offer online and offline medical services for doctors and patients in tier-2 and tier-3 towns and villages in India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

Our main goal is to solve healthcare awareness and access problems in India. To achieve this, we needed to build a doctor’s app. The biggest challenge we had was our doctors weren’t familiar with apps and technologies, so the solution had to be well-designed and intuitive.

SOLUTION

What was the scope of their involvement?

Sparklin Innovations designed the UX of our mobile app, while our team was responsible for development. They conducted brainstorming sessions and multiple use cases that helped us determine our priorities.

What is the team composition?

We interacted a lot with their head of design and senior visual designer.

How did you come to work with Sparklin Innovations?

I worked with Sparklin Innovations for my previous company. We found that Himanshu (Founder & CEO, Sparklin Innovations) and his team excelled at creating consumer profiles and building products based on these personas.

How much have you invested with them?

We spent $13,000.

What is the status of this engagement?

We worked together from July–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

More than 40,000 doctors have downloaded the app—about 8,000–10,000 monthly. There are roughly 50,000–100,000 doctors in India, and we’ve been able to capture 15%–20% of them.

I’m extremely satisfied with their work. The app does what it’s supposed to do, and we have not received any complaints so far. We don’t have to train people on its functionality; no one has come and said they don’t know how to use the app.

How did Sparklin Innovations perform from a project management standpoint?

There were no challenges with project management. It was good compared to other agencies we’ve dealt with in different roles. Sparklin Innovations used a project management tool to track timelines. We communicated regularly via phone calls and in-person meetings.

What did you find most impressive about them?

They were quite proactive, so we could relax and let them take the lead. This set them apart from other service providers I’ve worked with. They thought about the consumer like we did.

Are there any areas they could improve?

Their rates could be lower.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They gave us a price upfront and stuck to it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

User Research for Food Tech Company

“Their strategic planning knowledge and responsiveness were fantastic.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Dec. 2017
Project summary: 

Sparklin Innovations led user research for a major product overhaul. They conducted the inquiry in three big cities and integrated the data into a full report. The research was used to build a design strategy.

The Reviewer
 
51-200 Employees
 
Bangalore, India
Benjamin George
Former Head of Design, FreshMenu
 
Verified
The Review
Feedback summary: 

New features have exceeded expectations and boosted user engagement. The reactions surpassed initial objectives. Sparklin Innovations’ strategic knowledge and collaborative approach produced detailed research. Expect an expressive team of researchers.

BACKGROUND

Please describe your company and your position there.

I was the Head of Design at FreshMenu during this project. FreshMenu is a food tech company that crafts daily changing chef-prepared meals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sparklin Innovations?

We noticed user engagement rates dropping in our website and mobile applications. Our team hired Sparklin Innovations to complete user research for us spanning across three cities where FreshMenu is active. We wanted to listen to our users and start heading toward the right direction before a major overhaul of our products.

What were your goals for this project?

Our team wanted significant qualitative data to gain insights into our biggest and newest users. We wanted to see if users in different cities behave differently and if we needed a product to cater to specific needs. Having this data would also help explain our reasoning while presenting to senior management.

SOLUTION

How did you select this vendor?

A small team searched online for UX research agencies, however, we found Sparklin Innovations through a colleague. Our product and marketing teams were involved in the selection process. Even though there was a local vendor, we chose Sparklin Innovations based on recommendations from other startups and because of our first meeting with Himanshu (Founder & CEO, Sparklin Innovations).

Describe the project in detail.

I served as a point of contact between the vendor and my internal team, providing context and answering any questions.

The first few weeks were dedicated to discussing our goals and objectives, then Sparklin Innovations spent a month conducting the research in three big cities. We were constantly in the loop. Their team synthesized the findings in a concise document, which we presented to senior management and built a design strategy around.

What was the team composition?

Himanshu was our primary contact, and they had a small team of researchers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We created features based on the data Sparklin Innovations collected. FreshMenu launched a premium membership tier, which had an active engagement rate and a high number of signups. Our target was 30% for the beta, but it surpassed that by 10%. This was a promising start and nice to see the reactions overtake the initial goals. 

How effective was the workflow between your team and theirs?

My interactions with Himanshu were on a case to case basis. We had weekly calls and communicated through email. Himanshu’s articulation and thought process were noteworthy to our team. He was also very proactive in informing us of any setbacks or issues and managed them gracefully. I was impressed with Sparklin Innovations’ prompt response time and how nicely they integrated with our team.

What did you find most impressive about this company?

Their strategic planning knowledge and responsiveness were fantastic. Their team easily integrated with another production team for a successful collaboration. Our team learned quite a bit from their research activity.

Are there any areas for improvement?

I was happy with the process and results of the project. They could improve their scheduling during user research activities for participants. Sometimes users can be no-shows, maybe having excess participants could offset that.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX and UI Wire Framing for Eduction Technology Startup

“They were receptive to our feedback and never said no to our ideas.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Oct. 2018
Project summary: 

Using an existing UI as a base, Sparklin Innovations designed a new UI with gamification elements for a teaching resource app. The new UI would serve to better organize content for users.

The Reviewer
 
11-50 Employees
 
India
Suvidhi Khurana
Operations Head, TheTeacherApp
 
Verified
The Review
Feedback summary: 

While the new UI hasn’t been implemented yet, Sparklin Innovations’ designs fulfilled all design specifications and guidelines. The team was open to critique and offered creative ideas for unexplored concepts, including a social portal for teachers.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and head of operations for TheTeacherApp. Our organization builds professional development content for government teachers across India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

Our main challenge was having searchable content on our app. As we continued to add content year after year, it would become difficult for teachers to find resources without a proper UI in place. We approached Sparklin Innovations to restructure our content’s positioning and add a layer of gamification to the app.

SOLUTION

What was the scope of their involvement?

We shared the changes we wanted to make to our existing UI, and Sparklin Innovations designed the wireframes for us. This gave us an idea of what the UI would look like. They then finalized the designs while adhering to our overall guidelines for images, visuals, and so forth.

As for the gamification elements, we’d already built out some components that we wanted to adopt. Sparklin Innovations created a UI for them, working on the app’s profile pages, badges, and more. It was a complete overhaul of our UI/UX, which we’ll pass to our technology team to flesh out.

What is the team composition?

We interacted with Himanshu (Founder and CEO, Sparklin Innovations) during most of the initial meetings. Once the project started, he handed the work over to his team. We primarily worked with Nikita (Senior Visual Designer, Sparklin Innovations) and another person who both led the project. I took over the project management toward the end.

How did you come to work with Sparklin Innovations?

We met with a few organizations before finding Sparklin Innovations. Ultimately, we went with them because they seemed to understand both what we wanted to do and who we were as a company. They also fit our desired price point for the UI/UX project. From the first meeting, the team had a clear grasp of our product and brought some good ideas for us to build upon.

How much have you invested with them?

We’ve spent around 400,000 Indian rupees (approximately $5,300 USD).

What is the status of this engagement?

Their work lasted from May–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t implemented the UI yet, so we don’t have any current metrics. Once we complete the project, we plan to test it with users.

How did Sparklin Innovations perform from a project management standpoint?

Overall, the project management handled the engagement well. We gave Sparklin Innovations a lot of feedback, and they remained receptive throughout. They held meetings to go over our comments and helped us with several aspects of our product’s design. One idea they suggested was creating a social portal for teachers. We hadn’t thought of that before, so it was useful advice. Toward the end of the project, we needed to extend the timelines a bit, but it wasn’t much of a problem.

What did you find most impressive about them?

They were receptive to our feedback and never said no to our ideas. They always gave us additional options and innovated on a constant basis.

Are there any areas they could improve?

It would’ve been nice if they’d stuck to the established timelines. The initial phase moved fairly quickly, but we lagged a bit later on. In addition, sending out more details or conference minutes would be helpful. It would allow us to see what we’ve previously discussed. They did this in the beginning of the project but not as much near the end.

Do you have any advice for future clients of theirs?

Keep all the steps of your objective in mind and know what you want when interacting with their team. This worked for us and was a good starting point for our collaboration. You can always add more requirements to bring value.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Ongoing UI and UX Support for Game Dev Company

“They reliably deliver on what they promise, and we’ve never had to question whether something would work or not.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Sparklin Innovations assists in the creation of mobile/video games by augmenting an in-house UX/UI team and establishing appropriate user flows. They’ve also done some brand image and logo design.

The Reviewer
 
1-10 Employees
 
India
Arjun Gopal
Founder, SuperSike Games
 
Verified
The Review
Feedback summary: 

The games that Sparklin has worked on have garnered a variety of awards, including top 25 games of the year on the App Store. The team works hard to understand project goals for each unique game and refine the UX/UI accordingly. Projects are well organized and completed on time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of SuperSike Games. We are an indie game development studio based in New Delhi, India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

Their team has helped us across multiple assets, including brand imaging and logo design.

SOLUTION

What was the scope of their involvement?

We’ve primarily used Sparklin for UX work on our games. We also occasionally engage in services projects for games. They’ve provided UI/UX work for those projects, including layout design and user flow.

We start projects by establishing the core mechanics of the games. We involve Sparklin at the prototyping stage, so they can help us create a player journey. If, for example, we’re working on a mobile game, we need to consider what each screen does. We know what functions to include on the main menu and other screens, but they help us organize the whole interface: what buttons should go where, which parts of the menu are secondary and which ones are primary, and what the user flow should be on the pause menus and game-over screens. Each game is different, and our overall strategies vary based on specifications and requirements.

What is the team composition?

We usually work with their project manager and lead designer, but communicate with team members directly as necessary. Their whole team is friendly and easy to work with.

How did you come to work with Sparklin Innovations?

I stumbled upon their website 4 years ago and was very interested in their work. After doing some research, it turned out that someone I knew had worked with Sparklin.

How much have you invested with them?

The overall cost of their work has been $25,000–$30,000.

What is the status of this engagement?

We started working with Sparklin in 2014. Since then, we’ve worked with them on multiple projects. We still onboard them on larger projects that require additional resources.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received a few awards for our projects. We worked with Sparklin in building a game called One More Run a couple of years ago, and it was listed as one of the top 25 games of the year on the App Store. We reached close to half a million downloads on that game, and the UX/UI were partly why it became so popular.

How did Sparklin Innovations perform from a project management standpoint?

I use Slack and Trello internally. We will occasionally share a workspace with Sparklin depending on the type of project, but we primarily communicate via phone and email. They reliably understand what we need, and the work never gets too convoluted.

What did you find most impressive about them?

They reliably deliver on what they promise, and we’ve never had to question whether something would work or not. They’re always accommodating when we need small changes and almost always deliver on time. They work hard to understand requirements before starting a project, which we’ve really appreciated.

Are there any areas they could improve?

Everybody can improve, but this is a difficult question. Sparklin could push me to use their project management tools to simplify the process. It’s possible that they use this approach with other clients.

Do you have any advice for future clients of theirs?

I advise clients to be completely open-minded. Describe all the requirements without trying to compartmentalize. This allows them to do their best work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve met our deadlines without issue.
  • 5.0 Cost
    Value / within estimates
    I’ve never had any problems.
  • 5.0 Quality
    Service & deliverables
    If anything, they’ve overdelivered on our scope of work.
  • 5.0 NPS
    Willing to refer
    I’ve referred a few clients to them already, and I would happily do it again.

UI/UX Design and Development of a Healthcare Mobile App

“Sparklin Innovations understood what I was looking for."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Ongoing
Project summary: 

Sparklin Innovations developed a mobile application. They designed the UI/UX and then built out the app itself, while also contributing to branding.

The Reviewer
 
1-10 Employees
 
Germany
Founder, Health Care Tech Startup
 
Verified
The Review
Feedback summary: 

Still in beta testing, those using the app have found it to work well with no major bugs. The team handled the project professionally and smoothly, though could improve their technical skills to match their excellent design abilities. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of healthcare tech startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

I wanted to create a healthcare mobile app for elderly Alzheimer patients. I’m trying to use machine learning to track patients’ conditions to help doctors know how they are doing day to day. I had worked with a different design firm, but it didn’t go well—they hadn’t understood what I was looking for.

SOLUTION

What was the scope of their involvement?

I interacted with a couple of their members including their CEO to discuss what I wanted. They helped me design the UI/UX and developed the app. They’re also helping me with branding. The app is 90% done, and the machine learning part is being built by me.

What is the team composition?

I communicated with a project manager and a UX designer.

How did you come to work with Sparklin Innovations?

My friend referred them to me. They did research to understand Alzheimer’s Disease and the challenge the app addresses, which I was happy with.

How much have you invested with them?

$45,000.

What is the status of this engagement?

We started working together in February 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app is in a beta testing phase. I know two people who are suffering with Alzheimer’s and they started using the application. There are no major bugs but I don’t want to rush it to market.

Sparklin Innovations understood what I was looking for, what the disease is, and what I wanted to track.

How did Sparklin Innovations perform from a project management standpoint?

I told them I didn’t need the project tracked because I wasn’t in a rush. I wanted quality deliverables. I wasn’t looking to make money; it’s more of a personal thing. They mainly communicated via email and Skype, and their project management was good.

What did you find most impressive about them?

I appreciated their excitement to do a project like this that is very new to them. They studied the subject itself, which I really appreciated.

Are there any areas they could improve?

They can improve their technology skills to match their design skills.

Do you have any advice for potential customers?

Listen to what they are saying and their point of view.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    I’m deducting a half point because of the technical skills.
  • 5.0 NPS
    Willing to refer
    Six.

UI, UX, and Branding for Sports Engagement App

"They solved our problem well and gave us exactly what we needed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - July 2017
Project summary: 

Sparklin Innovations streamlined the UI/UX design of a mobile sports app that allows users to watch games, chat with other viewers, and enter fantasy contests.

The Reviewer
 
1-10 Employees
 
India
Saiphul Bhullar
Founder, 01, Inc
 
Verified
The Review
Feedback summary: 

The slick, unobtrusive UI/UX designs received nothing but positive comments from users. They offered a simplified and straightforward experience. Sparklin Innovations brought a fresh perspective to the project and made valuable suggestions to improve usability and engagement. 

BACKGROUND

Introduce your business and what you do there.

I am one of the founders of 01, Inc. We are creating a new app that projects the “high” of fantasy sports onto the live game. During games, users can predict what happens next and compete against other fans. 

The app is called Oi. We just finished development and are currently beta testing. We hope to launch its baseball component within a few weeks.

I split my time between India and the Bay Area. We are an American company in the U.S. market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

I designed an app that went through several evolutions. I’ve known their CEO for a while, and he has known about our app for a long time. He's great at design. More importantly, he’s good at identifying usability issues. He doesn’t just make it look pretty; he also ensures that your app functions as it is supposed to.

The app has a social aspect. Winning is fun if your friends know you’ve won and if you can rub it in their faces. The game is live, so users have a lot to say about it. Rather than making weighty comments, they need to vent spontaneously. We have a comment feature to address these issues.

The bulk of the app's screen space was taken up by the contests. Every time something happened in the game, a screen asked the user to predict what would happen next. Interactions with the contest happened throughout the game and lasted only a few seconds. After that, there was a gap for gameplay. 

We used most of the space for contests, while the comments and live stream had barely any. For a long time, their CEO had told me that I was doing this wrong. We needed time to take care of some server-side issues, so I suggested that he fix our UX issue. If he thought that we were doing it wrong, what was the right way? We started off with that. He also suggested that we change our brand name.

SOLUTION

What was the scope of their involvement?

Our brand name was initially “Streak,” like a winning streak. Their CEO believed that “Streak” wasn’t fun, which a brand name needs to be. We wanted to provide an interesting entertainment option for Americans, but we chose a boring name.

They sent me a few documents. The first was meant to clarify our brand identity. The second was a functional brief of our development goals, based on the current app. We responded to them, and they called us with questions. They followed up by sharing a few mockups and wireframes. We went back and forth on this material a few times.

They had a lot to contribute, not only about the UX, but also about building engagement points and small viral components into the product. They asked a lot of questions about the correctness of our approach and our thoughts on modifying it. We disagreed on a lot of things, but it was interesting and extremely useful to talk with someone outside our team.

What is the team composition?

I primarily interacted with their CEO and a designer.

How did you come to work with Sparklin Innovations?

I met their CEO at a meetup a few years ago. He had been active in the startup community for a long time.

What is the status of this engagement?

We started working with Sparklin in May 2017. The project wrapped up in July of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hard data may not be relevant from a design perspective. The design was universally loved. We have never received a negative comment on any aspect, but there have been quite a few positive ones.

The lack of comments about the design is a good thing. A design that disappears is one that works. Usefulness and usability were our objectives, not prettiness. That is what we achieved.

The new design has no extraneous elements. There is never an unnecessary component on the screen, and things appear only when they are needed. Cognitively, this is very easy for the user. 

We need to share a constant stream of sports data, contest results, and actions happening on the field. The nicest thing about this design is how it is streamlined so that it never feels like too much for the user.

How did Sparklin Innovations perform from a project management standpoint?

We did not use any project management tools. We met at their office for brainstorming sessions.

What did you find most impressive about them?

They start out by questioning every detail. Although they work from our brief, they don’t take it for granted. This is good because we can sometimes make bad design choices. It’s almost like working with our own design team. We wouldn't ask their team to produce one small comment box. They can build a product from the fundamentals, which I find very nice. They tackle issues that aren't necessarily related to the design, but which are integral to the product. They focus on usability without being obsessed with prettiness.

I wasn’t a typical client, and my requirements were different. I wanted a solution to a basic usability problem, not a finished design or logo. I wanted a concept brief that gave a second perspective on our fundamental design approach. They solved our problem well and gave us exactly what we needed. This has been a great experience for me, and nothing negative comes to mind about it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to a lot of friends and colleagues.

UI, UX and Branding Support for E-commerce Platform

They have an understanding of building consumer brands and can tell a story within a product.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Jan. 2018
Project summary: 

Sparklin designed the UI and UX for an e-commerce app, and also helped developed branding. They generated a name, philosophy, and logo, and integrated payment and delivery systems into the product.

The Reviewer
 
11-50 Employees
 
India
Founder, E-Commerce Fashion Company
 
Verified
The Review
Feedback summary: 

The first 1,000 users reviewed the product well, especially Sparklin’s designs. Their project management features multiple communication tools and was effectively coordinated through a project manager. Although they could expand their skill set, their ability to tell a story makes them stand out.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of an e-commerce, fashion company. We aim to humanize the way people shop online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

There are multiple social platforms that have tried to add commerce functionalities, and there are also multiple e-commerce platforms trying to add a layer of social media, using influencer marketing and other approaches. There is no e-commerce platform in existence that has built social commerce from the first day.

Social and e-commerce present different kinds of problems, and we're trying to solve both at once. We’re building a user-generated content (UGC) platform, so we needed a lot of UGC to launch. We needed Sparklin’s help to simplify our UI so it would be easier to create content.

SOLUTION

What was the scope of their involvement?

At the start of the engagement, we didn’t even have a name. Sparklin helped us with many aspects of branding including overall messaging, communication, guidelines, and philosophy—how we should communicate through design and social media. They also helped us develop a logo and a brand philosophy.

Coming to the product, they worked on UI elements, payment and delivery, and how we should solve the UGC problem inside the product. After weeks of discussions, we created a prototype and they went through and made multiple changes based on user feedback.

What is the team composition?

We worked through a project manager on their team.

How did you come to work with Sparklin Innovations?

I got in touch with a lot of other designers and agencies in India and tried to identify the best partner. My network helped us locate Sparklin. I connected with their team and they broke down our scope into storytelling and UI/UX parts. We determined that Sparklin was a team that could help us simplify our UI a lot, and integrate our emotions into the design. 

How much have you invested with them?

We spent between $30,000–$35,000.

What is the status of this engagement?

We started initial discussions in June 2017 and began prototyping in July. The collaboration ended in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have our first 1,000 users from different parts of the world and they’ve all loved the product. They said they hadn’t seen this kind of innovation on a social commerce product before. The product had a lot of bugs, which is typical for a first version, but people have liked the design of the app – Sparklin only worked on the design. We have a prototype and we’re looking to enter the market in the next three to four months.

How did Sparklin Innovations perform from a project management standpoint?

We used Slack, Gmail, and Trello for communication. I’ve worked with agencies from the U.S. and the U.K. in the past, and have always encountered problems when there were multiple stakeholders on the provider’s end. Sparklin provided a dedicated project manager who handled the design team and understood our business and design. We were able to communicate better in this way. He was an efficient person, and replied to me whenever I wanted.

What did you find most impressive about them?

They stand out in terms of communication. They have an understanding of building consumer brands and can tell a story within a product. This is important for any consumer brand. There are only a few companies in the world—not just India—who understand this well.

Are there any areas they could improve?

They could start using more technologies and tools. People can learn how to use them, but we wanted to finish the project quickly, so it didn't affect us. 

Do you have any advice for future clients of theirs?

Be transparent and up front with your problems. Whatever research and information is available should be documented and shared with the team. Maintain ongoing communication, and don’t simply leave the project with them, expecting it to be completed. This isn’t how you get the most out of the collaboration. Sparklin can help in areas other than design as well.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to many people.

UI and UX Design for Payment Platform

“We were pleasantly surprised by the deliverables—they surpassed our expectations.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2012 - Apr. 2014
Project summary: 

Sparklin worked on UI and UX design, reworking a fintech platform to simplify the user processes. They created designs and implemented them by creating usable screens.

The Reviewer
 
1001-10,000 Employees
 
India
Anurag Josi
Former Product Manager, Paytm
 
Verified
The Review
Feedback summary: 

The completed UI is excellent, offering a simplified UX and significantly reducing the number of clicks required to complete certain processes. They ensured that every aspect of the design has purpose and meets the needs, while working efficiently at all times. 

BACKGROUND

Introduce your business and what you do there.

I was the product manager for Paytm, a fintech company in India. Originally, it was a recharge platform that allowed Indian users to recharge their prepaid mobile phones. We also provided means to pay electricity bills, Indian TV cable bills, and bus ticketing systems as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sparklin Innovations?

My key results areas were making sure that the product was user-friendly. That involved onboarding a team that could take end-to-end responsibility of designing a UI which offered the best UX to the user, as well as implementing it for us. Our team didn’t have a lot of people with the required skillsets to convert ideas into design, then design into usable screens. We primarily hired Sparklin to do that for us—to understand what we wanted, create designs for us, and help with the implementation of those designs.

SOLUTION

What was the scope of their involvement?

The first version of our platform was not very user-friendly. Our team was good at implementing the backend, but didn’t really understand the importance of making it simple for the user to use. As a product manager, I was coordinating a lot of things, so I wasn’t able to dedicate as much time to the UX as I would have liked to.  

The first thing they did was simplify the UI, which then improved the UX. They focused on things like reducing the number of clicks a person would have to make in order to complete a purchase. They also brought in the concept of using the UI to highlight the relevant sections of a screen in a particular way. That involved subtle changes to bring a user’s attention to each section.

What is the team composition?

Himanshu (Founder and CEO, Sparklin Innovations) handled the main design part. There were also a couple of HTML developers assigned for performing the conversion to HTML. 

The only thing they were not able to do for us at that time was to provide JavaScript coding. We were working with a different version of JavaScript, in which they didn’t have expertise.

Himanshu told me he’s since gotten a full-stack team working on everything from mobile to web interfaces.

How did you come to work with Sparklin Innovations?

I was looking for an agency and they found me. We had a preliminary call, and I asked them to come to our office. We discussed a few concepts that we were trying to implement, and the solutions they came up with were really fantastic.

How much have you invested with them?

The cost of their services was in the range of $50,000. We were being billed for a team of 4–5 people.

What is the status of this engagement?

We started working with them in May 2012. I moved on from Paytm around January or February 2013. I believe that they continued the engagement even after I was away.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were pleasantly surprised by the deliverables—they surpassed our expectations. One of the best results is the simplicity of the UI. Any article talking about the UX of Paytm at that time would mention that, as well as how it is extremely easy to navigate. 

How did Sparklin Innovations perform from a project management standpoint?

We used a version of Redmine for project management. I was quite satisfied with the timelines—slight delays happened because the requirements changed during the project. Given this, their performance was very good. They delivered what was requested, and even a little more.

What did you find most impressive about them?

The biggest thing they brought to the table was simplicity. I cannot stress that enough. So many product managers don’t understand their products from the customer’s perspective. They try to build technology marvels, but if those tech marvels are not usable, they will not hit the market correctly.

The other thing they brought is context. Most agencies miss this and start giving clients ideas that are out of context or not suited to the product. There are a huge number of UX agencies in India right now, but I rarely come across any that produce deliverables that are as simple and contextual as Sparklin's.

Are there any areas they could improve?

They need to let go of things at times. Sometimes, they can get a little too passionate about the product.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We were partly responsible for the missed deadline as we kept changing requirements at the last minute.  
  • 5.0 Cost
    Value / within estimates
    They’re a little pricy compared to the market, but the premium is completely justified.
  • 5.0 Quality
    Service & deliverables
    I would give them a 6 if I could.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to a few people already.