What was the scope of their involvement?
The first version of our platform was not very user-friendly. Our team was good at implementing the backend, but didn’t really understand the importance of making it simple for the user to use. As a product manager, I was coordinating a lot of things, so I wasn’t able to dedicate as much time to the UX as I would have liked to.
The first thing they did was simplify the UI, which then improved the UX. They focused on things like reducing the number of clicks a person would have to make in order to complete a purchase. They also brought in the concept of using the UI to highlight the relevant sections of a screen in a particular way. That involved subtle changes to bring a user’s attention to each section.
What is the team composition?
Himanshu (Founder and CEO, Sparklin Innovations) handled the main design part. There were also a couple of HTML developers assigned for performing the conversion to HTML.
Himanshu told me he’s since gotten a full-stack team working on everything from mobile to web interfaces.
How did you come to work with Sparklin Innovations?
I was looking for an agency and they found me. We had a preliminary call, and I asked them to come to our office. We discussed a few concepts that we were trying to implement, and the solutions they came up with were really fantastic.
How much have you invested with them?
The cost of their services was in the range of $50,000. We were being billed for a team of 4–5 people.
What is the status of this engagement?
We started working with them in May 2012. I moved on from Paytm around January or February 2013. I believe that they continued the engagement even after I was away.