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Sparkle and Innovation Inc.

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Redesign Your Business. Deliver Your Value.

Are you still relying on surface-level marketing tactics that yield no real return?

In today's complex B2B landscape, the old 'creative-first' approach is no longer enough to drive sustainable growth.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2024

Overview by:

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Tomoya Takahashi
CEO About the Team

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    Our Story

    We are a Canada-based marketing team blending brain science, data-driven methods, and clients’ DNA to grow B2C brands. Our specialists— an ex-Google marketer —deliver tailored solutions in SEO, advertising, social media, branding, digital signage, website development, and recruitment. We focus on premium, client-centered plans and measurable results, including follower growth, profit increases, and repeat case study successes.

    Meet the Team

    Tomoya Takahashi

    Tomoya TakahashiCEO

    Former Professional Football Player and Ex-Google Marketer. Used to be teaching people the basics of the Google marketing services that are provided for free. But guess what? I noticed that you need a little more than "just using the services".

    What Sets Us Apart

    Micro-targeting with Psychology and Brain Science

    We combine marketing with psychology and brain science to target effectively. Using "BIG5" personality analysis, we perform micro-targeting that resonates with your customers' deep psychology. We look beyond simple correlation to find the true causation of behavior.

    Focus on Education & Empowerment

    We don't just create content; we educate you. Our goal is for you to understand marketing strategies and eventually run them yourself. We provide skill transfers and lectures on business fundamentals, ensuring your long-term independence and success.

    Focus on Tailormade Strategies

    We reject fixed packages for "Subway-style" tailormade plans based on your specific goals. We prioritize "Investigation and Optimization," deeply researching your business first. We continuously optimize tactics to bring success in the shortest cycle possible.

    Quick Facts

    2 years in business

    Tools and Technology

    Slack
    Google Meet
    Trello
    Notion
    Google Drive
    Google Docs
    Google Sheets
    Google Slides
    Calendly
    Canva
    Google Workspace

    Commonly Asked Questions

    Most standard marketing agencies focus heavily on "Correlation"—for example, "sales went up when we ran this ad, so let's do it again." At Sparkle and Innovation, we dig deeper into "Causation" using psychology and brain science. We don't just ask what happened; we analyze why the customer’s brain made that decision. Our primary differentiator is the application of the Big Five Personality Traits (OCEAN model) combined with brain science. Standard demographics (e.g., "Men in their 30s") are no longer enough. We know that a customer with high "Openness" responds to novelty and abstract visuals (dopamine-driven exploration). In contrast, a customer with high levels of "Neuroticism" or "Conscientiousness" tends to prioritize safety, data, and risk reduction (driven by serotonin/amygdala-driven security). By using Microtargeting, we craft specific prompts and creative assets that speak directly to these psychological profiles. For example, instead of a generic "Buy Now" message, we might frame a campaign for a B2B SaaS product using "Loss Aversion" for risk-averse managers (emphasizing what they lose by not switching) while using "Social Proof" and "Authority" for those seeking validation. Furthermore, we distinguish between simple SEO and "Search Intent" psychology. We understand that users are moving from passive scrolling to "Active Search" on platforms like TikTok and Instagram. We optimize content not just for keywords, but for the specific cognitive state of the user at that moment. In short, while other agencies play a numbers game, we play a psychological game. We redesign your business narrative to align with how human brains actually process value, turning casual browsers into loyal fans by resolving their cognitive dissonance and optimizing their emotional "Peak-End" experience.

    The recent leaks of Google's internal API documentation have fundamentally changed how we approach SEO. It is no longer just about keywords and backlinks; it is about User Engagement Signals and Site Authority. At Sparkle and Innovation, we build your SEO strategy based on the reality of the NavBoost system revealed in the leaks. This system relies heavily on click data (good clicks vs. bad clicks). If a user clicks your link but immediately returns to the search results (a "bad click"), Google downgrades you. Therefore, we prioritize User Experience (UX) and Content Quality above all else. We ensure your content answers the user's query immediately to prevent "pogo-sticking" (bouncing back to search). Secondly, we focus on building a "Site Entity". The leaks confirmed the existence of a siteAuthority metric. This means Google evaluates your entire domain's reputation, not just individual pages. We help you build this authority by ensuring thematic consistency (Topic Authority) and generating high-quality traffic—not just from search, but from social media and newsletters, which feeds positive signals back to Google. We also address the "Search Everywhere" trend. SEO is no longer limited to Google. Users are searching on TikTok, Instagram, and Pinterest. We implement a Platform-Specific SEO strategy: On TikTok: We optimize for "Audio Keywords" (speaking the keywords) and text overlays for the algorithm. On Pinterest: We utilize "Rich Pins" and visual search optimization. On Google: We focus on "E-E-A-T" (Experience, Expertise, Authoritativeness, and Trustworthiness) by highlighting authorship and expert credentials, which the leaks confirmed are tracked. We don't chase algorithms; we chase user satisfaction. By optimizing for the human experience, we naturally align with Google's sophisticated AI ranking systems.

    Absolutely. We view recruitment as "Marketing to Future Employees." Just like customers, candidates are "buying" into your company culture, and they make decisions based on the same psychological triggers. Traditional job postings list requirements (Logic), but top talent moves based on Purpose and Brand Personality (Emotion). We apply our Big Five Personality (OCEAN) framework to recruitment: Targeting: If you need a meticulous accountant, we craft messaging that appeals to high "Conscientiousness" (emphasizing stability, order, and precision). If you need a visionary salesperson, we target high "Extraversion" and "Openness" (emphasizing growth, novelty, and social rewards). Employer Branding: We help you build an "Employer Brand" that resolves the candidate's risk aversion. By creating content that transparently shows the work environment and culture, we reduce the "fear of the unknown," making them more likely to apply. Using marketing funnels for recruitment reduces your cost-per-hire and ensures you attract candidates who are culturally aligned with your organization's psychological DNA.

    Yes, that is actually our goal. Unlike traditional agencies that thrive on client dependency, Sparkle and Innovation prioritize Education. We believe that "Knowledge is Power," and our ultimate objective is to empower your internal team to run sophisticated marketing and branding operations independently. According to our experience, it typically takes about 2 to 3 years for a client to fully "understand" and internalize our marketing methods. During our partnership, we don't just deliver content; we provide the "Why" and "How" behind every strategy. We teach you: The Logic: Why we chose a specific psychological trigger (e.g., Loss Aversion) for a specific campaign. The Method: How to analyze data to distinguish between "Correlation" and "Causation." The Skill: How to update your WordPress website or manage social media using our specific workflows. We offer tailor-made plans (Subway-style pricing) where you can choose to include educational modules. Whether you are a business owner aiming for long-term growth or a company that wants to build an in-house creative team, we design our services to transfer our "DNA" to you. We consider our job done when you no longer need us.

    Certainly. One powerful principle we often use is the "Framing Effect." The human brain is not rational; it is heavily influenced by context. For example, consider a luxury product. If we simply list the features, it's just an expensive item. However, if we change the "Frame," the perceived value transforms: Standard Frame: "This chair costs $1,000 and is made of high-quality leather." (Trigger: "That's expensive.") Psychological Frame: "Most chairs are an expense. This chair is an investment in your spine's health for the next 10 years." (Trigger: "This is a smart choice.") We also utilize the "Peak-End Rule" for customer experience. The brain judges an experience based on its "Peak" (most intense moment) and its "End," ignoring the middle. Strategy: We might advise a client to ignore minor frictions in the middle of a user journey but obsessively polish the "Unboxing Experience" (The End). A handwritten note or a small surprise gift at the end can overwrite a mediocre shipping delay, turning a neutral customer into a raving fan. We don't just write copy; we engineer perceptions using these proven behavioral science frameworks.

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