What evidence can you share that demonstrates the impact of the engagement?
They share the statistics on the website with me whenever I ask for them, which our previous developer didn’t do. It’s clear that our traffic has gone up significantly, and you can see the impact of specific promotions that we do, like a big jump after the magazine article we had just before last Christmas, in particular.
Just from a qualitative perspective as well, our website has improved immensely. We’ve received a lot of comments about the way things are written on there. People love the way we present our products and write about them from a narrative perspective, tying each item together with our overall brand.
How did Sparked Digital perform from a project management standpoint?
They are really great with project management. Sometimes they come into the office, but for the most part, we communicate through email or text if I really need a quick response. I think they really put in a good effort in that regard.
What did you find most impressive about them?
I think the professionalism of their approach is the most impressive thing about them. They don’t cut things short or cut corners. They’re not going to tell you what will make them the most money — they’ll tell you the right way to do it and they’ll charge you accordingly. It’s extremely refreshing compared to a lot of companies in their space.
Are there any areas they could improve?
There’s nothing that I’ve seen that they should improve. They work really well together.
Do you have any advice for potential customers?
Just listen to what they have to say. They have experience in the industry that is second to none, so they know and will deliver what is best for your business.