SPARK6 Inc

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of Goals2Life

Describe what your company does in a single sentence.

Goals2Life is an innovative goal-setting and accountability platform that empowers individuals and organizations to track, measure, and achieve personal and professional success through customized pathways and strategic action plans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SPARK6 Inc to accomplish?

• User-Centric Design & Experience – Create an intuitive and engaging interface that supports seamless goal-setting, tracking, and accountability for individuals and organizations.
• Customizable Pathways & AI Integration – Build a system that personalizes goal pathways with strategic actions and AI-driven insights.
• Scalability & Performance Optimization – Ensure the platform can efficiently scale to support enterprise clients, including corporations, government agencies, and nonprofits.
• Data Tracking & Reporting – Implement robust analytics and reporting features to measure goal progress, user engagement, and impact.
• Seamless Integrations – Enable integrations with third-party tools and enterprise systems to enhance functionality and adoption.
• Mobile & Web Accessibility – Optimize the app for both mobile and desktop use, ensuring accessibility across different devices and operating systems.

SOLUTION

How did you find SPARK6 Inc?

Referral

Why did you select SPARK6 Inc over others?

• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from SPARK6 Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Updated Scope of Work for Goals2Life App Development
Development & Engineering Work Completed by SPARK6 Inc.

Core Platform Development

Engineering and development of the Goals2Life Web Application.
Implementation of goal-setting, tracking, and user engagement features.
UX/UI design improvements and user flow optimizations.
Bug fixes and technical refinements.
Feature Enhancements & System Optimization

Development of customizable goal pathways and tracking functionalities.
Introduction of values, principles, and strategy-based goal structuring.
Data formatting updates based on selected goal metrics.
Compliance and performance tracking for enterprise clients.
Ongoing Enhancements & Release Updates

Weekly recurrence for tasks and goal-setting improvements.
Improved goal form functionalities for assessments and metric-based tracking.
Development of a Getting Started Checklist to enhance user onboarding.
System scalability updates for broader adoption and future integrations.
Additional feature releases and refinements through multiple phases of development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from Goals2Life App Development
The measurable outcomes from the Goals2Life app development project with SPARK6 Inc. demonstrate progress and success in multiple key areas. These outcomes are categorized into Platform Development, Feature Enhancements, User Experience, and Business Impact.

 
1. Platform Development & Stability
✅ Full Web Application Deployment – The Goals2Life platform is fully functional and deployed for users.
✅ Bug Fixes & Performance Improvements – System stability has improved with continuous bug fixes and optimizations.
✅ Scalability Enhancements – The platform can now support enterprise clients, government agencies, and larger user bases.
✅ Compliance & Security Updates – System enhancements ensure data integrity and compliance with industry standards.

 
2. Feature Enhancements & Functionality
✅ Customizable Goal Pathways – Users can now create and track personalized goal plans.
✅ Recurring Tasks Implementation – Automated goal-setting and task reminders to improve user engagement.
✅ Values & Principles Integration – Users can align their goals with core values and guiding principles.
✅ Improved Data Visualization – Metrics-based tracking allows organizations to assess goal completion rates.
✅ Getting Started Checklist Added – New onboarding experience that increases activation and engagement rates.
✅ Enterprise-Level Reporting – Enhanced tracking of KPIs, adoption rates, and program impact for corporate and government clients.

 
3. User Experience & Adoption
📈 User Activation Rates – Increased percentage of users completing onboarding and setting up initial goals.
📈 Goal Completion Metrics – Higher goal achievement rates due to structured goal-setting frameworks.
📈 Engagement & Retention – More frequent logins, task completions, and platform interactions.
📈 Reduced Drop-Off Rate – Improved user flow and UI/UX design enhancements lead to fewer abandoned sessions.

 
4. Business & Strategic Impact
📊 Increased Client Adoption – More organizations implementing Goals2Life in workforce development, health and human services, and educational settings.
📊 Stronger Value Proposition – Demonstrated impact in areas such as employee retention, productivity, and organizational culture.
📊 Expanded Revenue Potential – Platform improvements make Goals2Life more attractive for enterprise sales and partnerships.
📊 Integration Readiness – System updates support API integrations with HR and case management software for corporate and government clients.

 
Next Steps & Future Success Metrics
🚀 Mobile Application Development – Expanding platform accessibility through a mobile app.
🚀 AI-Driven Insights & Automation – Implementing machine learning to provide personalized goal recommendations.
🚀 Expanded Data Reporting & Analytics – Enhancing real-time insights for organizations using Goals2Life.
🚀 User Growth Targets – Increasing the number of individual users and organizational partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SPARK6 effectively delivered the core Goals2Life platform and its key features while remaining responsive to change requests. Their project management was structured, though some delays and refinements were needed along the way. Overall, they're highly adaptable and committed to platform success while balancing project complexity and scalability needs.

What was your primary form of communication with SPARK6 Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SPARK6 stood out for their mission-driven approach, technical expertise, and long-term commitment to the project. Their ability to balance innovation with practical execution made them a valuable development partner for Goals2Life.

1-Commitment to Social Innovation – SPARK6 provided significant contributions through their Social Innovation Program, which helped offset development costs and demonstrated a strong commitment to supporting impactful projects like Goals2Life.

2- Flexibility & Adaptability – The team showed willingness to iterate and refine the platform based on evolving needs, incorporating feedback and adjusting the scope as required.

3-Deep Expertise in UX/UI & Engineering – Their ability to create an intuitive, user-friendly experience while managing complex system functionalities was a standout strength.

4-Long-Term Collaboration Approach – Rather than treating development as a one-time project, SPARK6 maintained an ongoing partnership, continuously enhancing the platform to ensure scalability and success.

5-Balance Between Customization & Scalability – They effectively navigated the challenge of building a custom solution for Goals2Life while ensuring that the platform remained scalable for enterprise adoption.

Are there any areas for improvement or something SPARK6 Inc could have done differently?

SPARK6 has been a fantastic development partner, delivering high-quality work with strong expertise, flexibility, and commitment to the Goals2Life platform. Their ability to adapt to evolving needs and consistently enhance the system has been impressive. The only area for improvement would be in quality assurance and testing. Some bug fixes and UI refinements required post-release adjustments, leading to additional development cycles. Implementing a more rigorous QA/testing phase before deployment would help catch issues earlier and minimize the need for post-release fixes. Overall, SPARK6 has been responsive, collaborative, and technically strong, making them a highly valuable partner in bringing Goals2Life to life

BACKGROUND

Please describe your company and position.

I am the COO of Kindra

Describe what your company does in a single sentence.

Kindra is a DTC business delivering life-changing, OTC solutions for the most disruptive vaginal and sexual health issues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SPARK6 Inc to accomplish?

• Custom build our personalized quiz assessment
• Rebuild our product page template
• Custom build cart overlay

SOLUTION

How did you find SPARK6 Inc?

Referral

Why did you select SPARK6 Inc over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SPARK6 Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kindra Quiz Rebuild
Scope of Work:

• The quiz logic was simplified for more efficient product recommendations, reducing redundant tagging and ensuring correct recommendation logic for products like the Core Supplement and Daily Vaginal Lotion.
• Improved user experience by streamlining quiz results, integrating reviews, and ensuring users could download and access their results from their account page.
• Introduced logic-based recommendations for additional products like the Bath Soak and Cool Down Mist.
• Updated UI elements such as CTA placements, personalization elements, and added the ability for users to explore symptom details.
• Ensured dynamic product updates based on severity levels and symptom selections.

Key Deliverables:

• Fully rebuilt quiz logic with optimized tagging and recommendation logic.
• New UI design for quiz results, including enhanced personalization and product descriptions.
• Integration of reviews and ability to download/save results.
• Additional product recommendations based on updated symptom logic.

Product Detail Page (PDP) Redesign
Scope of Work:

• Enhanced PDP templates to align with the brand's new product focus.
• Implemented a video carousel for improved engagement.
• Updated subscription widget display
• Improved the organization of product information with collapsible sections for Ingredients, How to Use, and Reviews.
• Created logic to dynamically update PDP content based on product type.
• Integrated a new visual hierarchy, including background color updates and improved CTA designs.
• Introduced variant-based logic to disable subscriptions on specific products.

Key Deliverables:

• Updated PDP template with dynamic elements and optimized layout.
• New video carousel integration.
• Improved subscription management and dynamic product variant handling.
• Custom field updates for better product display control.
• Revised UI elements for consistency and improved user experience.

Cart Overlay Implementation
 Scope of Work:

• Designed a new cart overlay to enhance the shopping experience and encourage add-on purchases.
• Integrated a subscription upsell feature at checkout to convert one-time purchases into subscriptions.
• Improved the UI for displaying cart contents, subscription options, and discount applications.
• Added logic to dynamically adjust the cart display based on product selections.
• Addressed cart-related bugs and performance optimizations to improve speed and reliability.

Key Deliverables:

• Fully redesigned cart overlay with a modern UI and improved usability.
• Subscription upsell functionality within the cart.
• Performance improvements and bug fixes for cart functionality.
• Backend updates to ensure accurate pricing and promotional applications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Quiz Rebuild, PDP Redesign, and Cart Overlay led to significant improvements across key performance metrics, reflecting a more seamless user experience, increased engagement, and stronger conversion rates.

• Improved Quiz Completion & Conversion: By simplifying the quiz flow, refining product recommendations, and enhancing personalization, more users completed the quiz and took action on their results. Subscription adoption from the quiz also saw notable growth.
• Higher Add to Cart & Checkout Rate: The PDP redesign made it easier for customers to engage with product information, interact with reviews and videos, and confidently make purchase decisions. This led to more users adding items to their cart and successfully completing checkout.
• Stronger Subscription Growth & Upsells: Enhancements to the cart overlay, including a more intuitive design and subscription upsell features, resulted in increased subscription adoption and a higher average order value.
• Enhanced User Experience & Site Performance: Across all projects, optimizations in logic, UI, and backend functionality contributed to a smoother and more efficient shopping experience, reducing friction and drop-off points throughout the customer journey.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency was highly communicative, using Slack for efficient real-time collaboration and quick issue resolution. Their QA process was thorough, ensuring all updates were tested and refined before launch. They were responsive to our needs, proactive in troubleshooting, and consistently delivered high-quality work in a timely manner.

What was your primary form of communication with SPARK6 Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Spark6 impressed me with their efficiency, clear communication, and attention to detail. They were proactive in asking the right questions when requirements needed clarification, ensuring nothing was overlooked. Their thorough QA process and commitment to delivering high-quality work made them a reliable and valuable partner.

Are there any areas for improvement or something SPARK6 Inc could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the President of BNG

Describe what your company does in a single sentence.

We are a digital Marketing and Lead generation comnpany

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SPARK6 Inc to accomplish?

• Develop Web properties that convert traffic
• Develop web assets that function correctly
• Develop web assets that help our clients thrive

SOLUTION

How did you find SPARK6 Inc?

Personal Reference

Why did you select SPARK6 Inc over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SPARK6 Inc were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have had Spark 6 develop many very complicated web envrionments over the years ranging from realestate, IT outsourcing, complicated CRM ground up software and ERP systems to ecommerce websites.  We have enjoiyed this magical relationship for over 5 years and could not be more excited for another 5 years. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Functions to spec
• Revenue generated from project outcome
• Repeat assignments 
• Follow up and webdev support post project
• Highly converting web assets 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spark 6 has adapted and adjusted to our needs over the years and has perfomed above expectations.  Thier team is attentive and repsonsive and delivers within budgeted time frames.  They posses the attention to detail and accuracy that we and our clients requiire.  

Great people, building great things... Tirelessly! 

What was your primary form of communication with SPARK6 Inc?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They Integrity by which they operate.  These are amazing people and its starts with thier 2 founders Eli and Eric.  from there that permiates throughout thier organization.  These are smart, well suited teams that accomplish required outcomes and deliver innovation consistantly. 

Are there any areas for improvement or something SPARK6 Inc could have done differently?

Selfishly speaking Spark 6 coupld exand operations to the east coast

BACKGROUND

Introduce your business and what you do there.

I’m the digital and analytics director at OnCore Golf. We’re a golf ball manufacturer, primarily operating in the B2C space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SPARK6?

We engaged SPARK6 to help us design our website. Our site was outdated and existed on an older platform. We had new ideas for functionality and what our site could be for our customers.

SOLUTION

What was the scope of their involvement?

SPARK6 used all of our old website’s information and data — including orders, customers, and referral and loyalty programs — to create a brand-new website. Then, they migrated that to a new framework with all of the functionality that our previous platform hadn’t been able to provide. They improved the overall look and feel of our brand to be more mobile-responsive and engaging for our audience. 

Migrating to a new platform is a huge undertaking for any company and raises various challenges, like data loss or corruption. Our scope of work with SPARK6 was extremely detailed in that we couldn’t miss a single customer while moving our data. 

What is the team composition?

I worked with a team of developers and interacted primarily with their development lead, Jordon (Developer). He was our go-to throughout the project. We also talked to their customer success team. They made sure everything stayed on track and that we were happy.

We also worked directly with senior leadership — they took a personal interest in the project to make sure that we accomplished our goals. The whole company seemed to be involved in our project going live. They were all interested in exceeding our expectations.

How did you come to work with SPARK6?

SPARK6 was initially referred to us by another company, but we did our homework and looked at their case studies. We also spoke to other companies that had worked with them in the past. The differentiator was their interest in the project and partnering with us long-term. This wasn’t just a one-off project for them — rather, they wanted to develop a partnership with our company. 

How much have you invested with them?

We’ve spent less than $25,000 at this point.

What is the status of this engagement?

This was a very big project that lasted 8–12 months. Our work together began around March 2020.

Beyond helping us with the website, they’re interested in providing continual support and engaging on potential new projects down the line. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have full analytics and tracking on the site. The best way to track the overall success of the project is to look directly at the amount of traffic. We’ve seen an increase in traffic and overall sales, not just because the new website is easier to navigate, but also because we have new functionality that we didn’t before. That new functionality equates to new revenue. If you look directly at the analytics and sales, it’s pretty easy to determine that the overall project was a success.

How did SPARK6 perform from a project management standpoint?

They hit every deadline throughout the project, and communication is ongoing. We have open lines of communication through a number of platforms, such as Slack and Zoom. Whenever we have a question, we can reach out to them in real-time and get a response back within the same day, if not hours or minutes.

What did you find most impressive about them?

Overall, their knowledge and level of expertise are most impressive to us. In this day and age, there are many website development and design companies that claim to know the latest in terms of technology, functionality, and SEO. There are a lot of fraudulent companies out there that take advantage of other companies. SPARK6’s knowledge and development skills blew me away. They made this project everything we needed it to be.

I do web and graphic design for a living, and I’ve worked with 100 of the biggest companies out there. SPARK6’s development team is probably the best I’ve seen in 20 years. They’re by far the most knowledgeable, professional, and quickest to respond. Their personal attention to detail in our success is the differentiator. 

They worked with us to bring our vision to life, and they really and truly exceeded our expectations from start to finish. There wasn’t any time when we felt that we couldn’t achieve what we were looking to achieve.

Are there any areas they could improve?

Our different time zones have been the only issue — we’re in Eastern, and they’re in Pacific. The only thing they could possibly improve on is establishing an Eastern contact, but that hasn’t impacted their responsiveness. We just have to wait for the four-hour time difference.

Any advice for potential customers?

Express your goals upfront and be passionate about what you’re trying to accomplish. If you have a vision established in the beginning, SPARK6 will clearly understand what you’re trying to accomplish. If you’re all on the same page from the start, you’ll save time and money. Have a clear picture of what you’re trying to achieve, and SPARK6 will help you get there.

BACKGROUND

Please describe your company and position.

I am the Owner of PREP Cooking Classes

Describe what your company does in a single sentence.

We teach cookng classes, host private events and sell retail kitchenwares.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SPARK6 Inc to accomplish?

• Make us a new website

SOLUTION

How did you find SPARK6 Inc?

• Online Search
• Referral

Why did you select SPARK6 Inc over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SPARK6 Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a website refresh that would improve UX, sync with our POS and perform well with SEO. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of page copy/ development 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! They were very communicative, with an incredibly detail-oriented, transparent, well-organized staff. 

What was your primary form of communication with SPARK6 Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture-- overall a nice, competent group of professionals that I felt I could trust. 

Are there any areas for improvement or something SPARK6 Inc could have done differently?

Nope!