Spangler Creative

BACKGROUND

Please describe your company and your position there.

I am the Senior Global Brand Manager for a nonprofit organization. World Vision is an international non-profit focused on helping the most vulnerable children to overcome poverty and experience fullness of life.  We help children of all backgrounds, even in the most dangerous places, inspired by our Christian Faith. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spangler Creative?

Strategic direction, creation, design, and updating of our Global Brand Guidelines.

What were your goals for this project?

Global adoption by our offices of our global brand guidelines.

SOLUTION

How did you select Spangler Creative?

Matt previously worked on staff with World Vision and is very familiar with our brand. We did a search and decided he was the best fit based on his design skills and experience.

Describe the project in detail.

We collect feedback from the offices we work with, asking what should be included in the guidelines. Send all feedback to Matt to implement into the guide. Go through many rounds of review. Matt provides final global brand guide.

What was the team composition?

Just Matt Spangler.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are at 67% of offices adopting the brand guidelines. We are aiming to get to 95% by the end of September.

How effective was the workflow between your team and theirs?

Matt is very responsive.

What did you find most impressive about this company?

They asked good questions to better understand the project and ensure everything we do is brand compliant. He brings a POV to the table that has tremendously helped shape our brand and bring our proposition to life.

Are there any areas for improvement?

No, Matt's work has been exceptional.

BACKGROUND

Please describe your company and your position there.

My organization is a large international NGO focused on children's rights. I manage the Knowledge Management components of our global advocacy work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spangler Creative?

We wanted a dynamic annual report report that shared the story, highlights and impact of our current campaign in 2018 in a visually compelling way.

What were your goals for this project?

We wanted to build confidence in our leadership, inform staff across our organization and celebrate the work and achievements of our field offices.

SOLUTION

How did you select this vendor?

Matt from Spangler Creative came highly recommended from other colleagues who had worked with him on various projects. He stood out as a designer that truly cared about our mission and vision, which as a Knowledge Manager was important to me.

Describe the project in detail.

Once we selected Matt/Spangler Creative, we had a series of meetings to get on the same page about the goals we wanted to accomplish with this report, expectations about timeline and getting Matt's ideas about the best way to layout and present our report data.

Matt listened and also asked us really great questions to help us refine what exactly we wanted to communicate and gave us advice and showed us options on how he could design the report in support of that message. It was an incredibly collaborative process, involving a lot of Skype meetings (as we were all based in different places).

What was the team composition?

Myself (Knowledge Manager), our Campaign Integration Manager, and Spangler Creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We produced a 20 page report that included infographics, charts and photographs that both our team leadership and partners across our organization refer to as a standard for how our annual reporting should look.

How effective was the workflow between your team and theirs?

Given that we were all based in different places and conducted all meetings virtually over Skype, our process was incredibly collaborative. Whether communicating via email or over a Skype call, we asked a lot of questions and practiced active listening ("What I hear you saying is...") to avoid any miscommunication.

What did you find most impressive about this company?

When you like at a design product, you can tell whether or not the designer really cared about or understood the mission of the organization or entity the product was made for. Spangler Creative is the best in the business when it comes to a designer who is not only talented but also cares.

And it shows. Spangler Creative doesn't just meet deadlines - Matt works WITH you to figure out the best ways to highlight your products, no matter where you are in the world. In my role, it is important to me that the products my team produces do justice to the stories and data that we've captured, and it was wonderful to work with a design expert who shared that vision.

Are there any areas for improvement?

We were satisfied with Spangler Creative's work every step of the way.