SOWA Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Maxwell Oil Tools, a company specializing in no-friction centralization in the oil and gas business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SOWA Marketing?

We were looking for a partner who could provide us with a strategy to get in front of our customers and get leads. We’re in a market with thousands of drilling engineers and potential customers. Still, ours is a very niche market. Although it is a worldwide operating market, it’s very difficult to get in front of potential customers in a traditional way, such as by booking appointments and having one-on-one meetings with those potential customers.

We thought that there could be a better way to attract customers by leveraging the Internet and LinkedIn. Therefore, we were looking for someone who could help us with social media marketing (SMM) so that we could focus on our business operations.

SOLUTION

What was the scope of their involvement?

SOWA Marketing has helped us create SMM strategy on LinkedIn for lead generation. From the start, their approach was to get us a high number of followers on LinkedIn fast so that we could find new potential customers. Thus, they’ve been creating LinkedIn Ads for us.

Although we’ve also done some trials on other social media channels like Facebook, Instagram, and LinkedIn, the type of professionals we want to work with require a LinkedIn presence. Therefore, that’s the most important channel for us to focus on. Our user personas — high end engineers — usually don’t use those other channels.

In addition to LinkedIn marketing, SOWA Marketing has helped us with graphic design and corporate identity. Now, they’re also evaluating our website to work with us on improving it in the future.

We launched a new product 3–4 months ago, and SOWA Marketing was involved in developing the brand identity around that product, as well as its packaging. Currently, their team is developing a special advertising campaign focusing on this product only.

What is the team composition?

We work with 5–6 teammates from SOWA Marketing.

How did you come to work with SOWA Marketing?

We were looking for someone who could support our SMM strategy. For us, it wasn’t important where our partner was located. Instead, we were looking for someone with experience in the oil and gas industry. Initially, we found 3–4 companies with said experience, but we decided to also look for 3–4 other companies that had no oil and gas experience to see if they could come up with new ideas.

Ultimately, we shortlisted 5–6 different companies, including SOWA Marketing, and had interviews with all of them. We really liked SOWA Marketing’s proposal for the project; the way they presented their proposal and prepared their quote impressed us a lot.

In addition to a PowerPoint presentation and a PDF document with the quote, SOWA Marketing also prepared a video showing the strategy they recommended for us and our market. We also really liked their past work and how they had brought those companies to the level we wanted to be at, so we started working together.

How much have you invested with them?

We’ve spent between $25,000–$40,000.

What is the status of this engagement?

We started working together in April 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As previously mentioned, ours is a very niche product, so getting to the right decision-maker within large oil and gas companies is very difficult. Thanks to SOWA Marketing’s SMM services, we’ve awakened the interest of those decision-makers to use our products. 

When we started working together, we had around 1,500 followers on LinkedIn. Within 6–7 months, SOWA Marketing helped us reach 5,500 followers, which was a big success result for us. Additionally, we’ve increased the number of impressions of our LinkedIn Ads by over 5,000%.

On top of that, SOWA Marketing’s work has helped us win important projects. For every project we win, we receive a six-figure turnover, and we’ve won 3–5 of those projects throughout our engagement. We wouldn’t have been able to do it without their help.

How did SOWA Marketing perform from a project management standpoint?

SOWA Marketing has delivered on time and on budget. Every 3–4 weeks, we exchange ideas about new LinkedIn posts and marketing campaigns. Additionally, every 4–6 weeks, I talk directly to their CEO to adjust our SMM strategy and define the right direction to move forward.

What did you find most impressive about them?

Overall, I’m very happy about working with SOWA Marketing — that’s why I decided to leave this review. They’ve always delivered everything they’ve promised, and we’ve received great value for the money.

Moreover, SOWA Marketing has a great team. For example, they have native German speakers, so they’ve been able to help us with our texts and do interviews with our workforce. Additionally, they have talent with a very good eye for design.

Are there any areas they could improve?

Usually, my approach to projects is to be more aggressive without leaving the safe side. SOWA Marketing could benefit from a more aggressive and active approach to their clients. Still, that’s something I already discussed with them, and I’ve seen that they’re now investing in more LinkedIn campaigns for themselves: Therefore, they might be implementing my advice already.

Other than that, there’s nothing I would change about SOWA Marketing’s work.

Do you have any advice for potential customers?

If you’re looking for help with SMM, I would definitely recommend working with SOWA Marketing. They’ll respect your budget and do what they promise. Still, my recommendation depends on the size of your project. SOWA Marketing is a rather small company, so if you’re a large corporation, they’re probably not big enough to work on your project. Their capabilities are best tailored to small and medium-sized businesses.

BACKGROUND

Please describe your company and position.

I am the Sales Department Director of DCN Europe Sp. z o.o.

Describe what your company does in a single sentence.

DCN network devices are installed across Europe in many private enterprises and public institutions including hospitals, schools, sport and leisure facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOWA Marketing to accomplish?

• website development
• website migration
• website maintenance

SOLUTION

How did you find SOWA Marketing?

Online Search

Why did you select SOWA Marketing over others?

• High ratings
• Good value for cost

What was the size of SOWA Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the translation and implementation of our website from English to Polish, migration of our training platform (training.dcneurope.eu), and providing ongoing maintenance. SOWA Marketing also handled server and domain management, content updates, error corrections, technical advice, and feature development for our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since partnering with SOWA Marketing, we have experienced a well-managed website migration, consistent updates, and ongoing maintenance that has kept our site secure and functional. Their technical advisory services have been invaluable in guiding our digital strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our team and SOWA Marketing has been seamless. Damian's availability and responsiveness have made collaboration easy and effective.

What was your primary form of communication with SOWA Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SOWA Marketing's dedication to understanding our goals and requirements, along with their ability to create custom solutions tailored to our needs, truly sets them apart.

Are there any areas for improvement or something SOWA Marketing could have done differently?

We are extremely satisfied with the services provided by SOWA Marketing and look forward to our ongoing partnership.

BACKGROUND

Please describe your company and your position there.

I am a member of the Board of the estate agency based in Szczecin, Poland which assists and advises investors in the process of purchasing exclusive real estate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sowa Marketing, and what were your goals?

As a modern company we want our clients to be greeted by professional website designed with class. However, it also has to be useful and intuitive. We hired SOWA Marketing to develop a website that meets said requirements.

SOLUTION

How did you select this vendor and what were the deciding factors?

SOWA Marketing has a demonstrated history of developing great websites. It offered the most competitive price and the best estimated time for designing the website. We appreciate quick contact with the company.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SOWA Marketing designed and developed the website for our company. They took care of the great appearance of our web page, at the same time including all the necessary information about our firm - they created high quality product which satisfies all our criteria.

How many people from the vendor's team worked with you, and what were their positions?

We had direct contact with company’s CEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result of our cooperation is created website: https://priorityhouse.pl/

Describe their project management style, including communication tools and timeliness.

We are satisfied with the flexible approach to the project management style provided by SOWA Marketing. Their attentive customer approach allowed for the project to be completed on time and simplified our communication. Their service was always accessible.

What did you find most impressive or unique about this company?

They are a creative and passionate team, just like us. They valued hard work and provided an excellent outcome.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am a producer in a film production studio based in Poznan, Poland who provide professional video production and editing services to commercial clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sowa Marketing, and what were your goals?

As a film production studio, we need to serve the needs of multiple clients and deliver creative and commercial solutions for various audiences. We hired SOWA marketing to work together on video production projects for a range of clients who require both technical expertise and creative flair.

SOLUTION

How did you select this vendor and what were the deciding factors?

SOWA Marketing has a demonstrated history of working both in the film industry and with a broad range of advertising and media clients, therefore we considered their skill-set an appropriate fit.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

An ongoing series of videos for various marketing objectives. We provided technical equipment, expertise and studio, SOWA provided creative, direction and content.

Who did you work with and what was the feedback process like?

I worked directly with SOWA’s CEO, Damian Ratajczak, in their Polish office

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Professional and compelling video content that meets clients’ objectives.

Describe their project management style, including communication tools and timeliness.

SOWA marketing adopts a flexible approach to their project management style which factors in the specific requirements for each particular undertaking. They were always accessible whenever there was a change in the scope of work or some iteration was required in order to submit the deliverables for our project.

What did you find most impressive or unique about this company?

They are a creative and passionate team!

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of PWM Metarol Sp. z o.o.

Describe what your company does in a single sentence.

The company produces metal products and powder coating.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOWA Marketing to accomplish?

• Building a website
• Improving the company's image.

SOLUTION

How did you find SOWA Marketing?

Business meeting

Why did you select SOWA Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SOWA Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of a website with support. Creating brand identification by creating letterhead.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Constant contact, consultations and visualizations at every stage of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The task from start to finish was completed 100% and on time.

What was your primary form of communication with SOWA Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the owner, the quality of their services, and their effective communication.

Are there any areas for improvement or something SOWA Marketing could have done differently?

Probably not, you are on the road to nationwide success. ;-)

BACKGROUND

Please describe your company and position.

I am a Director for Maxwell Oil Tools

Describe what your company does in a single sentence.

Maxwell Oil Tools manufactures and supplies composite centralizers and tubular placement tools to enhance well integrity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOWA Marketing to accomplish?

• increase the number of followers
• create new customer leads

SOLUTION

How did you find SOWA Marketing?

• Online Search

Why did you select SOWA Marketing over others?

• Close to my geographic location 
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating Online Content based on customer information and recommendation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We saw an increase in followers
• few new leads from potential customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All information were delivered on time.

What was your primary form of communication with SOWA Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• delivery on time
• quick responsiveness

Are there any areas for improvement or something SOWA Marketing could have done differently?

-/-

BACKGROUND

Please describe your company and your position there.

We are an SEO service provider, I play a client-facing managerial role.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sowa Marketing, and what were your goals?

We were partners on an SEO project designed to boost traffic to their client, QUPI.com Our goals were to optimize for website traffic and conversions.

SOLUTION

How did you select Sowa Marketing and what were the deciding factors?

We exist in the same premier digital space and so there is a good relationship between our two firms.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

QUPI.com drives organic traffic through their blog. They wanted compelling, credible articles that would increase traffic and lead to more sales of their app and desktop platform.

How many people from the Sowa Marketing's team worked with you, and what were their positions?

Damian Ratajczak from SOWA, myself and a team of assistants from iCEA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Measurable increase in organic traffic to QUPI.com

Describe their project management style, including communication tools and timeliness.

We have a good understanding of goals and processes, and an effective workflow.

What did you find most impressive or unique about this company?

They are professional and results-driven.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I have written a series of popular novels on medical topics and am currently producing their film adaptations for a global audience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sowa Marketing?

Full-stack film development from planning to production to marketing.

What were your goals for this project?

To create a film that realizes the creative vision of the novel, stays within budget, and is enthusiastically marketed to a targeted international audience.

SOLUTION

How did you select Sowa Marketing?

SOWA was able to provide expertise at all stages of the process and dedicate senior staff to being with me on-the-ground throughout.

Describe the scope of their work in detail.

Film production is a huge task! From scouting locations to making legal agreements with actors, to securing equipment to preserving and editing footage, SOWA was able to make partnerships and manage every stage.

What was the team composition?

I had overall supervision of the project, with Damian of SOWA managing his side, with other agencies involved to provide specific expertise, reporting both to myself and to SOWA.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The film is on schedule for release this summer.

How effective was the workflow between your team and theirs?

They were literally in the room!

What did you find most impressive about this company?

Their multi-talented team was able to facilitate multiple projects and provide a wide range of expertise.

Are there any areas for improvement?

Keep growing guys!

BACKGROUND

Please describe your company and your position there.

I'm the owner of a law firm based in Poland. My company deals with individuals' cases e.g. criminal law, civil law, family law and assistance for foreigners and provides legal service to companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sowa Marketing?

Sowa Marketing prepared website for my company from the scratch.

What were your goals for this project?

Create a website with a modern design which will enable potential customers to find the company and get to know what kind of cases we are dealing with.

SOLUTION

How did you select Sowa Marketing?

We searched for various companies for more than two months, but Sowa Marketing offered us the most competitive price and the best estimated time for designing the website. I also appreciate quick contact with the company.

Describe the project in detail.

Sowa Marketing designed and developed the website. I contributed with the texts but always could count on advice from them.

What was the team composition?

There were 3 people responsible for the project. One contacted me, and the rest developed the page.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

mpadwokaci.eu

How effective was the workflow between your team and theirs?

Very effective. Communication and managing expectations were great.

What did you find most impressive about this company?

The result and communication

Are there any areas for improvement?

I can't think of any.