Take your business to new heights
SOWA Marketing are an established digital marketing agency with 5 years of experience helping businesses like yours cut through the noise and succeed online. Our clients have included major film productions, authors and novelists, political activists, mobile app developers, SaaS providers and eCommerce brands in the fashion space. We can’t wait to work with you to help you discover new ways to reach your customers, grow your business, and smooth the path to success!
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Firefly New Media, No Second Chances, QUPI
Case Study - Firefly New Media
Local News and Marketing Was Reinvented for the Internet Age
Everyone said that the internet killed local news. Classified ads, the bread and butter of local newspapers, moved to mass websites like Craigslist, sucking these publications of their revenue. But one survived.
Firefly New Media is the publisher of multiple online and print magazines, primarily in the North of England, including Consett Magazine, Newcastle Magazine, and Durham Magazine. By providing indispensable local information to their tens of thousands of monthly readers, and forgiving close relationships with local business, they were able to survive and thrive when other local publications were shuttering their doors.
A Global Expansion, Carefully Managed
Firefly turned to Sowa when they were expanding their business into consultancy, using their proven formula to open up more local magazines in further cities, and looking to grow their team while keeping costs under control.
SOWA facilitated its move by providing highly skilled outsourcing services in Poland, including website development, technical support, administrative assistance and graphic design. By connecting the British business to the right Polish freelancers and service providers, SOWA was able to allow Firefly New Media to expand its business while keeping costs under control.
To say thank you to Poznan, Firefly New Media has just launched Poznan Magazine, the city’s premier English language publication. Welcome to your new home!
Case Study - No Second Chances Film
No Second Chances is an intelligent medical drama produced and marketed by SOWA Marketing, based on the novel Final Diagnosis by J. T. Madicus.
Hunted by unknown enemies, four doctors are forced to solve life or death medical puzzles under the leadership of the enigmatic Dr. Tseng. Loaded with psychological tension, espionage, and deception, this intelligent and entertaining new series is informed by real medical cases. The first installment in the Final Diagnosis saga, No Second Chances is expected in late 2021.
Case Study - QUPI
Dropout rates were skyrocketing. Students were leaving Medical School with six figures of debt. Burned out. Skint. Exhausted. And to top it off, many were unable to find residency places. Many of those who did had to travel far from home, losing their friends, missing their family, suffering extraordinary rates of depression.
While much of the research focuses on America, it was clear to QUPI’s founders: Medical education was in need of urgent reform on a global scale. In a world where we are on track for a catastrophic doctor shortage due to outdated medical education practices coupled with an aging population, reform isn’t just for the sake of tomorrow’s doctors: It is essential for all of us.
This is where QUPI stepped in.
With their question bank app and platform and educational videos and books, QUPI set out to put the joy back into medical education. Their mission is a world where anyone with the motivation and drive could pass medical school and become a doctor, regardless of their ethnicity, wealth or geographical education.
Founded in Poland by an international group of entrepreneurs, QUPI soon became a major presence worldwide, with thousands of users across the United States, Great Britain, Western Europe, and the Indian Subcontinent.
SOWA was with them every step of the way
The quest to democratize medical education required innovations in content and technology. SOWA’s task was to package QUPI’s depth of knowledge in a format that would appeal to medical students around the world, from Massachusetts to Manchester, Mumbai or Madrid.
A complete marketing solution
SOWA:
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Built QUPI’s website
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Built their desktop platform
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Built their mobile app for Android and IOS
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Manages their social media
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Manages their email marketing
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Manages their high-traffic blog
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Facilitated a popular speaking tour across medical universities in the United Kingdom
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Facilitated the production of merchandise
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Published their book: There a Doctor Aboard? An Urgent Call for Change in Medical Education and Government Policy
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Created a professional animation which has become a major marketing asset
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Supported their mission to revolutionize medical education worldwide
Case Study - Final Diagnosis Novel
The inspiration for the No Second Chances TV series produced by SOWA Marketing, Final Diagnosis is an intelligent and informative medical drama novel by J. T. Madicus.
Far from home, Dr. Tseng and his sidekicks of troubled yet talented doctors must solve complex medical mysteries, all the while staying one step ahead of the dark forces that want them dead. Tseng’s past may, however, be the greatest riddle of all.
SOWA ran an aggressive crowd-funding campaign to finance the initial print run, and has since been responsible for vigorous promotion across all digital channels, including social media, YouTube, website and blog. A second edition with enhanced specifications is currently in development, with several follow-up books in conversation.
Reviews
the project
Website Design & Development for Real Estate Agency
"They valued hard work and provided an excellent outcome."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a member of the Board of the estate agency based in Szczecin, Poland which assists and advises investors in the process of purchasing exclusive real estate.
For what projects/services did your company hire Sowa Marketing, and what were your goals?
As a modern company we want our clients to be greeted by professional website designed with class. However, it also has to be useful and intuitive. We hired SOWA Marketing to develop a website that meets said requirements.
How did you select this vendor and what were the deciding factors?
SOWA Marketing has a demonstrated history of developing great websites. It offered the most competitive price and the best estimated time for designing the website. We appreciate quick contact with the company.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
SOWA Marketing designed and developed the website for our company. They took care of the great appearance of our web page, at the same time including all the necessary information about our firm - they created high quality product which satisfies all our criteria.
How many people from the vendor's team worked with you, and what were their positions?
We had direct contact with company’s CEO.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The result of our cooperation is created website: https://priorityhouse.pl/
Describe their project management style, including communication tools and timeliness.
We are satisfied with the flexible approach to the project management style provided by SOWA Marketing. Their attentive customer approach allowed for the project to be completed on time and simplified our communication. Their service was always accessible.
What did you find most impressive or unique about this company?
They are a creative and passionate team, just like us. They valued hard work and provided an excellent outcome.
Are there any areas for improvement or something they could have done differently?
N/A
the project
Video Production for Film Production Studio
"They were always accessible whenever there was a change in the scope of work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a producer in a film production studio based in Poznan, Poland who provide professional video production and editing services to commercial clients.
For what projects/services did your company hire Sowa Marketing, and what were your goals?
As a film production studio, we need to serve the needs of multiple clients and deliver creative and commercial solutions for various audiences. We hired SOWA marketing to work together on video production projects for a range of clients who require both technical expertise and creative flair.
How did you select this vendor and what were the deciding factors?
SOWA Marketing has a demonstrated history of working both in the film industry and with a broad range of advertising and media clients, therefore we considered their skill-set an appropriate fit.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
An ongoing series of videos for various marketing objectives. We provided technical equipment, expertise and studio, SOWA provided creative, direction and content.
Who did you work with and what was the feedback process like?
I worked directly with SOWA’s CEO, Damian Ratajczak, in their Polish office
Can you share any outcomes from the project that demonstrate progress or success?
Professional and compelling video content that meets clients’ objectives.
Describe their project management style, including communication tools and timeliness.
SOWA marketing adopts a flexible approach to their project management style which factors in the specific requirements for each particular undertaking. They were always accessible whenever there was a change in the scope of work or some iteration was required in order to submit the deliverables for our project.
What did you find most impressive or unique about this company?
They are a creative and passionate team!
Are there any areas for improvement or something they could have done differently?
No
the project
SEO for Online Marketing Company
"They are professional and results-driven."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an SEO service provider, I play a client-facing managerial role.
For what projects/services did your company hire Sowa Marketing, and what were your goals?
We were partners on an SEO project designed to boost traffic to their client, QUPI.com Our goals were to optimize for website traffic and conversions.
How did you select Sowa Marketing and what were the deciding factors?
We exist in the same premier digital space and so there is a good relationship between our two firms.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
QUPI.com drives organic traffic through their blog. They wanted compelling, credible articles that would increase traffic and lead to more sales of their app and desktop platform.
How many people from the Sowa Marketing's team worked with you, and what were their positions?
Damian Ratajczak from SOWA, myself and a team of assistants from iCEA.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Measurable increase in organic traffic to QUPI.com
Describe their project management style, including communication tools and timeliness.
We have a good understanding of goals and processes, and an effective workflow.
What did you find most impressive or unique about this company?
They are professional and results-driven.
Are there any areas for improvement or something they could have done differently?
N/A
the project
Medical Film Production for Film Company
"Their multi-talented team was able to facilitate multiple projects and provide a wide range of expertise."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I have written a series of popular novels on medical topics and am currently producing their film adaptations for a global audience.
For what projects/services did your company hire Sowa Marketing?
Full-stack film development from planning to production to marketing.
What were your goals for this project?
To create a film that realizes the creative vision of the novel, stays within budget, and is enthusiastically marketed to a targeted international audience.
How did you select Sowa Marketing?
SOWA was able to provide expertise at all stages of the process and dedicate senior staff to being with me on-the-ground throughout.
Describe the scope of their work in detail.
Film production is a huge task! From scouting locations to making legal agreements with actors, to securing equipment to preserving and editing footage, SOWA was able to make partnerships and manage every stage.
What was the team composition?
I had overall supervision of the project, with Damian of SOWA managing his side, with other agencies involved to provide specific expertise, reporting both to myself and to SOWA.
Can you share any outcomes from the project that demonstrate progress or success?
The film is on schedule for release this summer.
How effective was the workflow between your team and theirs?
They were literally in the room!
What did you find most impressive about this company?
Their multi-talented team was able to facilitate multiple projects and provide a wide range of expertise.
Are there any areas for improvement?
Keep growing guys!
the project
Web Dev for Law Firm
"Sowa Marketing offered us the most competitive price and the best estimated time for designing the website."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of a law firm based in Poland. My company deals with individuals' cases e.g. criminal law, civil law, family law and assistance for foreigners and provides legal service to companies.
For what projects/services did your company hire Sowa Marketing?
Sowa Marketing prepared website for my company from the scratch.
What were your goals for this project?
Create a website with a modern design which will enable potential customers to find the company and get to know what kind of cases we are dealing with.
How did you select Sowa Marketing?
We searched for various companies for more than two months, but Sowa Marketing offered us the most competitive price and the best estimated time for designing the website. I also appreciate quick contact with the company.
Describe the project in detail.
Sowa Marketing designed and developed the website. I contributed with the texts but always could count on advice from them.
What was the team composition?
There were 3 people responsible for the project. One contacted me, and the rest developed the page.
Can you share any outcomes from the project that demonstrate progress or success?
mpadwokaci.eu
How effective was the workflow between your team and theirs?
Very effective. Communication and managing expectations were great.
What did you find most impressive about this company?
The result and communication
Are there any areas for improvement?
I can't think of any.