Southern Lights

BACKGROUND

Please describe your company and position.

I am the Founder of Synapse Social

Describe what your company does in a single sentence.

we provide experts insights in an engaging social media format. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Southern Lights to accomplish?

UI/UX design

SOLUTION

How did you find Southern Lights?

Online Search

Why did you select Southern Lights over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Southern Lights were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: UI/UX Development by Northern Lights

Overview

Northern Lights was responsible for designing the entire UI/UX for Synapse, ensuring a seamless and engaging experience. Their work focused on creating a clean, modern interface that enhances expert-driven discussions while maintaining usability and credibility.

Scope of Work

 • Wireframing & Prototyping – Developed low-fidelity wireframes, refined them into high-fidelity prototypes, and created interactive demos for testing.

 • Platform UI/UX Design – Designed all core pages, including onboarding, expert dashboards, content discovery, and engagement features.

 • User Experience Optimization – Focused on intuitive navigation, accessibility, and mobile responsiveness to enhance usability.

Final Outcome

Northern Lights successfully delivered a polished UI/UX framework that aligns with Synapse’s vision, providing a strong foundation for development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from Northern Lights’ UI/UX Project

Northern Lights significantly improved Synapse’s UI/UX, delivering a sleek, intuitive, and engaging design. Their work streamlined navigation, enhanced usability, and optimized the onboarding process, making the platform more accessible and user-friendly. The final design reduced friction, improved engagement, and set a strong foundation for development, ensuring a seamless experience for both experts and users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management by Northern Lights

Northern Lights managed the project efficiently, delivering designs on time and maintaining clear communication throughout. They were highly responsive to feedback, quickly iterating on designs based on our needs. Their structured approach ensured smooth collaboration, with regular check-ins and prompt adjustments to keep everything aligned with our vision. Their ability to adapt and refine the UI/UX while staying on schedule made the process seamless and effective.

What was your primary form of communication with Southern Lights?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What Stood Out About Northern Lights

Northern Lights impressed us with their ability to translate complex ideas into a clean, intuitive UI/UX. Their attention to detail, responsiveness to feedback, and ability to balance aesthetics with functionality set them apart. They approached the project with a deep understanding of user behavior, ensuring that every design choice enhanced engagement and usability. Their speed, adaptability, and commitment to quality made them a standout partner.