Soul and Mind Group

BACKGROUND

Please describe your company and position.

I am the Owner of Chlebszy Pracownia Chleba

Describe what your company does in a single sentence.

Chlebszy is a bakery brand that creates truly unique bread — combining traditional craftsmanship with modern creativity to deliver products that stand out for their authentic taste and quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soul and Mind Group to accomplish?

• Build a brand identity that reflects the authentic character of our bread — natural, honest, and made with true craftsmanship.
• Develop cohesive branding elements, including naming, packaging, and visual identity, that communicate these values clearly to our customers.
• Provide us with professional marketing tools that strengthen our presence on the market and help us connect with people who appreciate real, high-quality bread.

SOLUTION

How did you find Soul and Mind Group?

Referral

Why did you select Soul and Mind Group over others?

• Referred to me
• Great portfolio

How many teammates from Soul and Mind Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project covered the full creation of our brand identity. Soul and Mind Group came up with the name Chlebszy — a creative wordplay combining “chleb” (bread) and “lepszy” (better), which perfectly conveys our philosophy of honest and authentic baking. Alongside this, Soul and Mind delivered a cohesive visual identity system, logo, and brand guidelines, as well as a professional promotional film and a range of marketing materials. They also designed the graphic elements of our interior space, ensuring that the brand experience is consistent both in communication and in the physical environment. The key deliverables included brand naming, visual identity, packaging, video production, interior graphic design, and communication assets that together gave us a consistent and authentic image.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project gave us a strong and authentic brand identity that truly reflects who we are. With the new branding, our bakery gained much greater visibility and recognition in the market, and customers began to associate us with quality, honesty, and craftsmanship. The professional marketing tools prepared by Soul and Mind Group — from the visual identity and packaging to the promotional film and graphic design of our interior — allowed us to communicate more consistently and effectively. As a result, we attracted more attention from our audience, built stronger trust, and positioned Chlebszy as a brand with a clear and distinctive voice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was smooth, clear, and well-organized from start to finish. All deliverables were provided on time, exactly as agreed, and the whole process felt structured yet flexible.

What was your primary form of communication with Soul and Mind Group?

In-Person Meeting

What did you find most impressive or unique about this company?

We appreciated their expertise and commitment. They not only understood our needs and the specifics of the market but also advised us well and helped select the solutions that worked best for our brand.

Are there any areas for improvement or something Soul and Mind Group could have done differently?

The process was really good. We have no suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the Director of Nuut

Describe what your company does in a single sentence.

We are an architecture studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soul and Mind Group to accomplish?

• Our main goal was to improve our marketing, increase brand awareness, and generate more client inquiries.

SOLUTION

How did you find Soul and Mind Group?

Referral

Why did you select Soul and Mind Group over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Soul and Mind Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Soul and mind conducted marketing research, mapped our clients and competitors, andprepared and facilitated workshops. Finally, they delivered a comprehensive report withour brand diagnosis and clear, understandable recommendations for future marketingactivities to strengthen our brand and market competitiveness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have improved marketing metrics and receive more client inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Whenever we needed anything, the process was adapted to our needs as they arose.

What was your primary form of communication with Soul and Mind Group?

Email or Messaging App

What did you find most impressive or unique about this company?

What deserved particular recognition was their deep commitment, especially in the way they combined versatile expertise with a thorough understanding of both the expectations of different client groups and the specifics of the market in which we operate. This unique approach made their support highly relevant, effective, and genuinely supportive of the growth of our business.

Are there any areas for improvement or something Soul and Mind Group could have done differently?

We had no concerns.