Could you share any statistics or metrics from this engagement?
Our Web traffic has gone up significantly. Since I've been on board, I've seen a steady growth of not only just traffic and page views but also an increase in real engagement. What we really want is for people to get involved in our website, to download white papers and other materials, to sign up for a trial and to request a demo. All of that has grown. Because we started with such small numbers, we've grown by thousands of percent, so it's almost unfair to use that as a metric. But, Sonata has helped us build an important foundation for our business.
How did Sonata Venture Solutions perform from a project management standpoint?
They took us from ground zero to an established brand. The person dedicated to us was fantastic. One of the greatest things about Sonata is their responsiveness and their ability to work under the tightest of deadlines, to deliver on time with the content or graphics that we needed – marketing ideas that we could put in play. We really transformed the Blue Triangle brand into something solid.
What distinguishes Sonata Venture Solutions from other providers?
What makes Sonata Venture Solutions stand out is their ability to understand our business, to personalize their recommendations and do all that in a timely fashion. In any type of relationship, you have to connect with the people you are working with. We really have a strong connection there, they're easy to work with and very collaborative. I think that was probably the most important thing – having them understand our business and our needs, where we are in our evolution and what's required at each stage. A startup is different from an established company. Understanding our business, being able to execute from that level in a timely fashion was important – and all that with a personalized touch.
In hindsight, are there areas in which they could improve, or things you might do differently?
I think the only thing would be the ability to meet more in person as opposed to on the phone and Web. But, we're pretty much spread out. I work out of New England, we're headquartered in Virginia, and Sonata is located outside of Washington, D.C. When we were able to meet in person, it helped to connect the dots but, unfortunately, we were only able to meet that one time in person. Everything else was done remotely. That would be the only thing I would change – to be able to work more face to face.