What was the scope of their involvement?
Their work was more design and branding, rather than marketing, though they’ve helped us assemble components for a regular campaign. They paired graphics and text and ensured everything is set for us to push out once a week.
They saw the value in our initial logo and were complimentary of what we had done there. From there, the branding collateral involved the large marquis sign outside our building, our letterhead, and our website, which works on mobile and desktop. They also developed standard forms based on our letterhead. Now, our fonts and communications are all consistent.
Other productions including half-page vertical flyers, folios, and folders that we could hand-out at tradeshows. They also created a backdrop for tradeshows that sits as the back of our booth. Our entire representation in our tradeshow booth was determined with their help. In our office, they’ve made sure we have photographs up on our wall – some photos they’ve taken and some were by a different photographer.
What is the team composition?
Initially, it was just Spencer. He has another employee now, but I’m not sure when they started. Spencer is still our direct interface.
How did you come to work with Son of Erik Design?
I knew Spencer personally from when he was employed at other companies. I was aware he wanted to build up his own business – or perhaps he’d already broken off to form his own business – and we were one of his first handful of clients. We may have been the first one, actually. I don’t know that for certain, but we were there very early when he made Son of Erik his prime work.
How much have you invested with them?
We’ve spent between $10,000–$50,000 so far.
What is the status of this engagement?
We’ve been working together since December 2017.