Somnu Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a car dealership in Southern California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Somnu Medias?

We needed help with social media management. We had other providers in the past, but we couldn’t find the desired consistency and quality that we required.

SOLUTION

What was the scope of their involvement?

Somnu Medias are our social media management partner; they’re always with us in our events to handle our Facebook, Instagram, YouTube, and TikTok accounts. In addition to that, they also manage our email to connect with our customers. They’re a self-driven team, so I delegate to them, and they take care of everything related to social media — I trust them!

What is the team composition?

We work with 2–5 members of their team depending on the project, including video editors, photographers, and so on.

How did you come to work with Somnu Medias?

They were referred to me by a friend who worked with them for his dealership. We chose them based on the quality of their content.

How much have you invested with them?

We’ve spent around $40,000 with them so far.

What is the status of this engagement?

We started working together in November 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business has increased about 40% over last year regarding Facebook and Instagram engagement, which is directly related to their events and social media management.

How did Somnu Medias perform from a project management standpoint?

They’re perfect and do it all; their team is self-directed, so I don’t have to do anything. I feel that they know what to do and take the initiative to do it for us. In terms of communication, we use phone calls, text messages, and email. In addition to that, I can trust them with the plans we have for our business; Somnu’s Media’s team always lets us know if they’re good ideas or not.

What did you find most impressive about them? 

Their planning, quality, follow-up, and content that they provide are outstanding — I feel like they treat my business as their own. We see their team as our employees, and they're always part of our planning.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’m delighted with their work, and they always consider my suggestions.

Any advice for potential customers?

Listen to them and let them do what they do best. They’re experts in their field, and you must trust them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of Centrex Software. We are a large CRM and ERP enterprise software platform dedicated to the finance industry in North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Somnu Medias?

Social media forms a huge part of any company’s marketing strategy these days. We knew we needed to have that presence online for multiple reasons: to communicate, be transparent, and have conversations with our clients through social media outlets. We needed to find a firm that specialized in that area, so we turned to Somnu.

SOLUTION

What was the scope of their involvement?

The finance industry tends to be boring, so we needed Somnu to present our company in a way that excited audiences and urged them to follow and engage with us online. They asked us questions about how we build and maintain our relationships with our clients, and they found a way to enhance that. 

In the beginning, Somnu only provided us with social media marketing services. They managed our Instagram, Facebook, YouTube, and LinkedIn accounts. They also touched on TikTok and other industry-specific social media channels. 

Their team spent a lot of time with us to build on-brand content that we could post on our various profiles. A couple of their members would come into our office or accompany us on trade shows and capture videos and photos that we could publish. On the occasions when they were unable to accompany me, I simply sent them videos and photos that I took from my phone, and they had that posted on our social media within a few hours.

As Somnu’s services continued to grow, and they also went into helping us with our email marketing strategy. They built the content for that as well and helped us schedule our email blasts. 

What is the team composition?

I’ve worked with 5–6 people from their team, which includes Peter (Co-Founder & CEO), Hannah (Social Media Account Manager), and Spencer (Co-Founder & CMO). They have a new member who’s about to dive into email marketing with us. 

How did you come to work with Somnu Medias?

Somnu made a post online, which is how I came to know of them initially. I reached out and we kicked things off from there. What ultimately made me want to work with them was the fact that they —  compared to the other companies we had interviewed — focused not just on posting content, but also on creating it. It also happened to be that Peter and I had similar hobbies, which made it an even better match. 

How much have you invested with them?

We pay a monthly fee of $4,000. 

What is the status of this engagement?

Our partnership began in January 2020 and is currently ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re careful about considering the number of followers that we get as a metric of success. For our particular industry, it matters more how many people engage with our content, regardless of whether they follow us or not. 

That being said, the engagement on our YouTube, Instagram, and LinkedIn posts have been amazing. The amount of views and impressions on our content has skyrocketed and is still going up with Somnu’s help. We’re anticipating hitting a plateau or a point where we’re consistently active and performing on social media, and that is when we’ll need to be super creative to keep our growth going. 

How did Somnu Medias perform from a project management standpoint?

They’re really good. I can’t say enough wonderful things about them. They’re really professional when it comes to setting timelines and expectations. Peter and Hannah, in particular, are so multiple and very considerate about the inner workings of the fintech industry. What I love about their team is they’re always open to evolving the process. They constantly ask what’s working and what isn’t and how they can do better next time. 

Anytime we have a question, we could just reach their team via Slack or through phone calls. They also have access to our CRM, through which we do all of our email marketing. They’re super responsive and very willing to learn how to work on our platform. They also introduced us to Hootsuite where we now manage all of our social media accounts. 

What did you find most impressive about them?

I’m really impressed with how much time they spend with us in our office or at our trade shows. Somnu really dives into our business to create engaging and interesting content that represents the personality, owners, and products of our company. They know, from a ground-level perspective, what people online engage with. They don’t just post for the sake of posting something.

Are there any areas they could improve?

No, I don’t have anything negative to say about them. They’ve just been a pleasure to work with. 

Do you have any advice for potential customers?

Social media marketing is something that’s not deeply understood by most corporate people. My advice is to be open-minded to the suggestions of whatever social media team you bring in because they know what audiences engage with and react to. It can be tough, especially when you think you know your own brand, but it’s something that does pay off eventually. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of MedicoCX and we are a group of independent specialists, primarily allergists, dedicated to providing evidence-based, standardized care while also capitalizing on cumulative buying power in an effort to decrease the cost of medical supplies and medications, including biologics.

By consolidating resources and working toward a unified mission, Medico helps improve patients’ access to care, medication adherence, and other health-related outcomes while reducing waste and decreasing the overall cost and burden to our members’ practices and the healthcare system as a whole.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Somnu Medias?

Somnu Medias manages our social media (LinkedIn) presence. They create content, manage posting, and escalate questions so we can properly respond.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have used Somnu Medias with other business endeavors and very much appreciate their niche knowledge of the US healthcare system in regards to medication access.

Describe the project in detail and walk through the stages of the project.

After engaging Somnu, they immediately set to work researching and developing content to post. We also meet weekly to discuss market changes and how to adapt their content. When something new happens or urgently, they adjust and make sure we stay ahead of others in our healthcare space. This project is ongoing as we plan to use them for as long as we can.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with three individuals from their team from discovery call, to proposal, then two team members on our account management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased traffic to our website, fast growing LinkedIn presence, and positive feedback on deliverables if needed from them for editing.

How effective was the workflow between your team and theirs?

Extremely, weekly meetings and shared ideas documents are very helpful.

What did you find most impressive or unique about this company?

Their dedication is impressive!

Are there any areas for improvement or something they could have done differently?

No, they have been helpful and work to meet our needs and always willing to educate me on their methods.

BACKGROUND

Introduce your business and what you do there.

I am one of the owners at Tile Elements, a ceramic tile and stone importer and distributor with a local design showroom, where I am in charge of business development. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Somnu Medias?

We usually utilize magazines and word of mouth for our marketing in our industry, but we wanted to take a new marketing direction. Social media has been very successful for other companies in my industry, and we wanted to try and take advantage of it. 

However, we didn’t have the knowledge or time to work on our social media marketing in-house, so we hired Somnu Medias. 

SOLUTION

What was the scope of their involvement?

Somnu Medias creates and posts content to our social media accounts, including Facebook, seven days a week. The teammate from Somnu Medias coordinates with our manufacturers and importers to obtain product visuals that they then use for marketing campaigns. Their team creates a story around each post, curating a lifestyle built around our most current products. 

They also pass along website content advice to the company that hosts our website. Somnu Medias also facilitates video walkthroughs on projects we’ve completed with design customers, creating high-quality video content that everyone involved can use to showcase their products and services. 

What is the team composition?

Our primary contact is Peter (Co-Founder & CEO), and there is an assistant who works with him. 

How did you come to work with Somnu Medias?

I have a friend who utilizes Peter's services, and they told me about his talents and the services Somnu Medias provides. I followed some of their postings online, had a quick interview with Peter, and then hired Somnu Medias. They were the best fit for us because Peter was available to work with us directly and they were competitively priced. 

How much have you invested with them?

I believe we’ve paid Somnu Medias around $45,000 so far, which includes the cost of the speciality projects we’ve done with them.

What is the status of this engagement?

We began working with ​​Somnu Medias in May 2021 and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Somnu Medias’ has completely conquered our project. Their quarterly reports reflect our overall growth, and at minimum, our quarterly growth is 10%; however, I believe it is often between 15%–20%. Their work has also improved our lead generation — every few days, a new customer comes in and says they found us through social media. 

Due to the video walkthrough services Somnu Medias provides, the relationship between my client base and my company has grown, and more than half now utilize Somnu Medias’ services themselves. We’re very pleased with the results of Somnu Medias’ work and we hope to expand our partnership into new areas as we move forward. 

How did Somnu Medias perform from a project management standpoint?

Peter coordinates directly with our general manager and importers to manage our social media postings. We initially had face-to-face meetings, but now we mainly communicate via email and have monthly in-person meetings. 

What did you find most impressive about them?

I like that Somnu Medias is a boutique firm and customizes their services to our needs. They don’t just try and fit us into a pre-packaged program like the other firms we looked at. 

Are there any areas they could improve?

Somnu Medias is good, but they’re not experts in my field — I would appreciate it if they coordinated more with my lead designer to add more finesse to our overall strategy. 

Do you have any advice for potential customers?

The personal contact Peter facilitates is Somnu Medias’ strong suit, and customers need to take advantage of it. Also, customers with a lifestyle brand need to take advantage of their experience in that field. 

BACKGROUND

Please describe your company and your position there.

I am the Co-CEO of the Healthcare Advocate Summit. This Summit aims to be the premier event for anyone involved in medication patient access, navigation, and reimbursement. We are inviting Advocates and key Industry Leaders from across the country to take part in this urgent discussion of improving access to care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Somnu Medias, and what were your goals?

Somnu Medias provided digital marketing, and video both virtual and in-person services for the Healthcare Advocate Summit to help with the promotion of the event, and captured a targeted audience to attend the event.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted multiple digital marketing agencies that needed to fill a specialized niche in Healthcare. After reviewing, and discussing our needs we selected Somnu Medias as the best fit for our event.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery phase to share our branding and marketing assets leading up to the partnership. We collaborated on strategy, tactics all the way to the pull-through of the event. We had monthly calls on click-through rates, and additional supportive measures we could add to our brand throughout the process.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the CEO, CMO, and supporting staff. Everyone was wonderful to engage with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns, live videos, interviews, and posts on all platforms provided the engagement needed to show up for a LIVE, safe and in-person. This was our goal after planning the event for 2+ years during the pandemic.

How effective was the workflow between your team and theirs?

We had virtual and in-person meetings where Somnu Medias met us on-site for a continuous conversation on our projects and events.

What did you find most impressive or unique about this company?

They're a one-stop shop for all of our digital marketing needs and any outbound efforts. The availability for the team to show up on-site to create that FOMO live posts helped engage our audiences on multiple platforms.

Are there any areas for improvement or something they could have done differently?

They did great! A+