We Live at the Intersection of Culture & Behavior
Something Massive is an independent advertising agency specializing in digitally-led thinking and brand storytelling with a focus on challenger and better-for-you brands. We operate nimbly, stay ahead of consumer trends, and craft content that wins hearts, minds, and awards. Our deep understanding of the modern consumer informs our proprietary point of view on today's marketing ecosystem with direct experience in reaching consumers during a pandemic. We wake up every morning committed to pushing limits and maximizing potential, and we do it without the costly overhead of larger agencies. Our clients tell us we're like the special ops wing of their marketing team. Some of our clients include Harmless Harvest, KIND Snacks, Spudlove, STASH Tea, Dannon (So Delicious Dairy-Free, Oikos), Campbell Soup Company (Plum Organics, Bolthouse Farms, Garden Fresh, 1915 Organic), Jeni's Splendid Ice Cream, KIVA Confections, Angelic Bakehouse, Peet's Coffee, The Coffee Bean & Tea Leaf, iWi, Science In Sport, and more. Please visit our website for more information at www.SomethingMassive.com
SC Johnson, KIND Snacks, Dannon, Campbell Soup Company, Harmless Harvest, YesTo Inc, KIVA Confections, Wholesome, Sony Pictures, ABC, NBCUniversal, PM Pediatrics, The Coffee Bean & Tea Leaf, Fisher-Price, Jeni's Splendid Ice Cream, Medtronic, Singapore Airlines, Regal Cinemas, Boll & Branch, LouLou Lollipop, and more.
What We Did For Them
AOR (2011 through 2018), Campaign Strategy and Execution, Media Planning & Buying, Social Content, Strategy, Website Design, and Development
Drive awareness, brand favorability, and purchase intent at the master brand and product level.
The Strategy Noticing a tidal wave of relentlessly happy and simplistic portrayals of family life in social media and the parenting CPG marketplace, we launched the Parenting Unfiltered master brand platform with the intention of taking the pressure off parents, and to build trust by acknowledging – and even celebrating – the reality that parenting is complicated, messy and anything but perfect.
• Top 10 Most Engaging CPG Brands - Landor Pulse, 2017
• 20+ million video views / 500K+ engagements and shares
• Became #1 organic baby food in the US
• Press coverage in major publications including Us Weekly and AdWeek Ad of the Day (twice)
The Coffee Bean & Tea Leaf’s storied heritage has made them a true original in the coffee and tea space. Leveraging the brand’s Southern California roots and integrating seasonal limited-time drink offerings, our “Summer Firsts” campaign established the brand as an essential
part of a summer classic experience. No matter your age, activity or
drink preference, The Coffee Bean and Tea Leaf is always your first
stop of summer.
The Summer Firsts campaign came to life via digital and social channels including:
-Hero campaign video
-Paid social ad creative
-Organic social creative
-Seasonal in-store drink tie-ins
-Achieved measurable sales lift for the first summer in 3 years
-Campaign video earned 2018 eTail Award for driving foot-traffic and sales