What was the scope of their involvement?
In terms of SEO, SoMe Connect brought our rankings to the number one position on quite a few different categories, including hospitality and interior design. We saw that increase within just a few months. There was a lot of advice and direction from their end, in terms of our website, as well as backlinking and anything else related to SEO. SoMe Connect jumped in and produced results immediately.
There are different departments within The Gettys Group, including procurement, branding, and design. SoMe Connect provided insight into how we could make these different skillsets cohabitate on the website, so that there would be no confusion for the users who browsed through our projects and services. SoMe Connect made our content more seamless and user-friendly. Our website traffic increased quite a bit as a result. People also stayed on our site longer.
SoMe Connect also helped us with the development, distribution, and follow-up of our email marketing. They made sure we were targeting the right people at conferences, had the right timing for sending initial emails, and increased our clickthrough rates since the start of the collaboration, as well as the overall engagement with potential clients and industry peers.
SoMe Connect created digital graphics and email templates for our campaigns. When I left the company, their team was also working on an internal newsletter. There were a few other reoccurring campaigns which were not specific to any one conference, but simply gave our clients and peers updates on what was going on, without inundating them.
How did you come to work with SoMe Connect?
I heard about SoMe Connect through one of our events. Aalap Shah was being honored by a Chicago magazine which was focusing on trailblazers in that area, either in their respective industries or within the community in general. He was specifically being honored for his work with SoMe Connect, as well as for his philanthropic work. That was where I first heard about SoMe Connect, and, after seeing some of their case studies on local and national clients, as well as meeting with the team, the company seemed like the best fit for us. They were thorough and strategic in their direction. We could tell that they were passionate about what they did.
How much have you invested with SoMe Connect?
We had a monthly retainer with SoMe Connect. I don’t have exact numbers, but, based on the pricing I have seen, I know that they’ve been flexible with our company.
What is the status of this engagement?
We started working with SoMe Connect in the fall of 2016. The company is still working with them.