Solid Digital, LLC

What evidence can you share that demonstrates the impact of the engagement?

There’s been several success metrics met. We’re a very culture-based company. We spent most of 2019 with Solid Digital, LLC portraying our brand to match who we are internally as a company so that there’s no blurred lines between what we do within the office, our attitude towards each other, customers, vendors, and the outside world. It sounds like rainbows and butterflies but for us, bridging the gap so there’s no work life, but it’s all one big thing, it was huge.

When I met with them, our sister company, Flat Can Recycling, was just like a pipedream. It wasn’t an S corporation yet. Another success metric is taking a company, that at the time, was a pipedream and turning it into an actual corporation which it is now. That’s huge.

We do get new customers from it and get conversations going. That is a huge success in my mind. It’s opening the door. For us, to have over 300 views of our blogs is big because we’re such a tiny company and totally unknown.

Getting conversation going from all the social media stuff has been a huge success. They formed a system of how we track blue chip customers. There’s a certain criterion for that. There are also other types of customers that there’s more opportunity to engage with them or there’s just customers that are unknown and they created a system for us to do that as well. I’m really not giving them justice. They’ve done so much for us.

How did Solid Digital, LLC perform from a project management standpoint?

Project management is really good. They have dedicated people to managing it. If you drew a circle and wrote the word project in the middle, that’s sort of how they operate. Then there’s spokes coming out of it of all the people that help make it happen rather than thinking of a project manager connected to all these other people. It’s almost like they make your project the center of everything and they pivot around the circle.

They have this really cool system called The Digital Growth. Jessica managed all of our digital growth reporting and she facilitated between my questions and the rest of the group. Everybody there has different roles. Pete (UX/UI) did our design work. She kept things moving and organized. I have a lot of interaction with them. They all have very specific roles there and I have no idea how they communicate with one another but they’re all informed which is really amazing. We had graphics created for our truck and they were all involved in that process. They’re all very informed.

We get an action together that covers about a three month time period. We have action steps. It works very well for us.

What did you find most impressive about them?

The quality of everything they do from how they contact you to the strategy and digital measurements they do surrounding their marketing is really impressive. Their whole digital growth program, which is how they measure their marketing strategies that they provide, totally sets them apart. I’ve talked to other people and nobody’s even heard of it or doing it. That’s the number one thing that they provide. The other part of it is they’re such a humble company. They’re so professional but they laugh and joke and roll with the punches. It’s a perfect blend of strategy, intellect, and laughter.

Are there any areas they could improve?

I don’t know their trajectory. I don’t know if they want more small businesses like mine. I don’t know where they’re headed.

Do you have any advice for potential customers?

Sit down and have a conversation with them. I’d think a new customer would need to know the direction they’re heading. They don’t need to know all the details or the how they’re going to get there but have an idea about the kind of goals you want to set for your business. Be prepared to talk about that and be open-minded.

What evidence can you share that demonstrates the impact of the engagement? 

Amber let us know exactly what their team needed from our expert. She constantly gave us timelines, so it was helpful to have her as my main point of contact. We were able to keep the project moving forward.

How did Solid Digital, LLC perform from a project management standpoint?

We collaborated through Basecamp and communicated easily. We told them which slides needed which pictures. If we went too long without talking, Amber checked-in, which was helpful. She ensured that the project moved forward. The project was done extremely professionally. When we provided feedback, they fixed the issues.

What did you find most impressive about them?

Amber was fantastic. Their team was able to answer my questions.

Are there any areas they could improve?

We completed our full contract with them but moved forward with our expert because they understood our industry. This reduces the chance that we'll have to re-start tasks due to misunderstandings. Solid needed a greater amount of information than we anticipated. Their team had the intent to improve, so the intent was fantastic. But the result wasn’t there.

We also used Google Docs, which was cumbersome for our team. We had to take extra time to create the content in the format that Solid preferred. There would’ve been a happier relationship between our teams if there was more leeway with the platforms.

Do you have any advice for potential customers?

Work with Amber. She was amazing.

What evidence can you share that demonstrates the impact of the engagement? 

Solid Digital’s quality is above standard. You would think you were paying millions of dollars for what they’re doing. I honestly couldn’t be happier.

Our entire team is extremely happy with the work that the team is producing. They are always on time and very appropriately-priced for the work they do and the time and energy they’re putting in. 

How did Solid Digital perform from a project management standpoint?

Their structure is refreshing and on point. It’s very easy to reach out to them when needed. We’ve only had one delay because of COVID-19. As a whole, everything that they do is extremely professional and on time.

We look forward to having our bi-weekly meetings because they bring the type of energy, experience, and knowledge that makes us feel comfortable in their work. Everyone in their corporate structure is always there to help and lend a hand.

Even when they’re pressed for time, there’s always someone available to speak to us when the rest of the team might be busy working on another project. There’s never a time when we can’t get a hold of them. We use Basecamp.

What did you find most impressive about them?

The amount of energy, time, and focus that Solid Digital invests in each project shows that they care. We don’t know if we’re on the smaller or bigger side of their client base, but it doesn’t matter because they put in the same energy across the board. 

Are there any areas they could improve?

No, I honestly don’t have suggestions. Every time we’ve had an issue, it’s been addressed immediately. They communicate constantly with us, and we’re able to communicate easily when we’re disappointed about something.

The team always takes our issues and handles them. Nothing is ever going to be perfect when working with another company, but Solid Digital makes the process easy. When we have a problem, they encourage us to communicate it as soon as possible.

Do you have any advice for potential customers?

Be open and honest with them, and set your expectations from the get-go. They will rarely set the bar lower than you do. As I mentioned before, I was truly impressed when they showed up to our offices from two different states just for a couple of hours.

Our CEO, who has been in the carwash for a long time, was beyond impressed with Solid Digital’s professionalism.