What evidence can you share that demonstrates the impact of the engagement?
There’s been several success metrics met. We’re a very culture-based company. We spent most of 2019 with Solid Digital, LLC portraying our brand to match who we are internally as a company so that there’s no blurred lines between what we do within the office, our attitude towards each other, customers, vendors, and the outside world. It sounds like rainbows and butterflies but for us, bridging the gap so there’s no work life, but it’s all one big thing, it was huge.
When I met with them, our sister company, Flat Can Recycling, was just like a pipedream. It wasn’t an S corporation yet. Another success metric is taking a company, that at the time, was a pipedream and turning it into an actual corporation which it is now. That’s huge.
We do get new customers from it and get conversations going. That is a huge success in my mind. It’s opening the door. For us, to have over 300 views of our blogs is big because we’re such a tiny company and totally unknown.
Getting conversation going from all the social media stuff has been a huge success. They formed a system of how we track blue chip customers. There’s a certain criterion for that. There are also other types of customers that there’s more opportunity to engage with them or there’s just customers that are unknown and they created a system for us to do that as well. I’m really not giving them justice. They’ve done so much for us.
How did Solid Digital, LLC perform from a project management standpoint?
Project management is really good. They have dedicated people to managing it. If you drew a circle and wrote the word project in the middle, that’s sort of how they operate. Then there’s spokes coming out of it of all the people that help make it happen rather than thinking of a project manager connected to all these other people. It’s almost like they make your project the center of everything and they pivot around the circle.
They have this really cool system called The Digital Growth. Jessica managed all of our digital growth reporting and she facilitated between my questions and the rest of the group. Everybody there has different roles. Pete (UX/UI) did our design work. She kept things moving and organized. I have a lot of interaction with them. They all have very specific roles there and I have no idea how they communicate with one another but they’re all informed which is really amazing. We had graphics created for our truck and they were all involved in that process. They’re all very informed.
We get an action together that covers about a three month time period. We have action steps. It works very well for us.
What did you find most impressive about them?
The quality of everything they do from how they contact you to the strategy and digital measurements they do surrounding their marketing is really impressive. Their whole digital growth program, which is how they measure their marketing strategies that they provide, totally sets them apart. I’ve talked to other people and nobody’s even heard of it or doing it. That’s the number one thing that they provide. The other part of it is they’re such a humble company. They’re so professional but they laugh and joke and roll with the punches. It’s a perfect blend of strategy, intellect, and laughter.
Are there any areas they could improve?
I don’t know their trajectory. I don’t know if they want more small businesses like mine. I don’t know where they’re headed.
Do you have any advice for potential customers?
Sit down and have a conversation with them. I’d think a new customer would need to know the direction they’re heading. They don’t need to know all the details or the how they’re going to get there but have an idea about the kind of goals you want to set for your business. Be prepared to talk about that and be open-minded.