Reliable, Effective Digital Agency

Sofyma is a trustworthy digital agency that partners with creative agencies around the world to deliver digital experiences for global brands. We also work with well established SMEs to help them grow.

 

DESIGN

Your brand identity defined and unified across your communication channels, keeping your visual language and key messaging consistent.

 

DEVELOPMENT

We build different scale projects from micro-projects (landing pages, HTML emails, single page websites) to more complex ones like games, content-managed websites, bespoke mobile applications and web-based platforms.

 

INTERNET MARKETING, SEO AND SEM

Sofyma helps organizations attract and retain prospects and customers through search engines by optimizing websites and producing an inbound marketing strategy.

 

WEBSITE HOSTING AND SECURITY

We work with best hosting providers and security / monitoring tools to offer you a robust infrastructure for your projects.

 

CONSULTANCY

We offer digital audit services that give you insights of your online image status and a list of actions to improve it, either by using our experienced team or your own in-house staff.

 
$1,000+
 
$25 - $49 / hr
 
2 - 9
 Founded
2009
Show all +
Sofia, Bulgaria
headquarters

Portfolio

Key clients: 

XING SE, Multisport, Founded, Imagination

MultiSport corporate website Image

MultiSport corporate website

The official website of Multisport Bulgaria - we have created the UX, visual concept, and design and then the web development build, deployment and support for the client - Benefit Systems Bulgaria. The website was then multiplied across other markets - Greece, Croatia, Czech republic, Slovakia.

La Otra Zona - TV series official website Image

La Otra Zona - TV series official website

We created the 'gamified' website for the TV series “La Otra Zona” - our role was to design all screens and then build them into a website.


Users are to select which episode of the series they have seen last and we adjust the website content to that so there are no spoilers.

Reviews

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Website Design & Development for Culinary Academy

"They are swift and can easily adapt to rising challenges."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Jan. 2020
Project summary: 

Sofyma redesigned and redeveloped the client's website to optimize the user experience. They worked on SEO, CMS, and made the new site mobile-friendly. 

The Reviewer
 
11-50 Employees
 
Sofia, Bulgaria
Stefan Zhelyazkov
VP of Marketing, HRC Culinary Academy
 
Verified
The Review
Feedback summary: 

As a result of the redesign, there has been an increase in engagement and applications. The team at Sofyma is transparent and communicative about deadlines and meeting deliverables.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The premier culinary school in Eastern Europe HRC Culinary Academy offers a 2-year program in Culinary Arts and a 3-semester program in F&B Management, developed by educational and industry leaders.

Soon to open is the first Chef themed hotel in the world! It will serve as both a very hip and trendy hotel for guests as well as a campus for our students providing accommodation of 80 student-hotel rooms! My position in the company is as a Marketing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sofyma?

We were looking to visually redesign and rebuild our existing marketing website to better serve our target audience. The old website had a few issues and it also needed fresh redesign to better represent our identity. We were looking for something trendier, out of the box and eye-catching.

What were your goals for this project?

We needed a fresh redesign combined with an improved application process which is our key conversion point. Previously, on the old website we had a very elaborate application form that we wanted to improve and make the application submission more friendly and easy to do.

In the backend, we were looking for a more powerful CMS to manage our content and build various new pages without being dependant on the service provider. Another important feature for us was how responsive the webpage is as our audience is quite young and the main views on our content come from mobile. Now it is more than pleasant to scroll through our new webpage.

SOLUTION

How did you select this vendor?

We reviewed proposals by several companies and we chose Sofyma based on the good price quality ratio we could identify in their offer. They were transparent and open about the potential project workflow and we gained confidence that it would be a good choice to go with them.

Describe the project and the services they provided in detail.

It was about a full visual redesign rebuild of our marketing website. Sofyma came up with a very granular approach about the design part which we welcomed. Once we approved the overall layout design they identified all content types we would have on the new website and started to design them independently. This way we could have the, what they called, ‘reasonable freedom’ to create various pages keeping the visual guidelines they had provided within their block design.

Once all design elements were approved, they implemented this into a staging website and upon our approval, they did the release to live which replaced our old website. They also took care of Google indexed pages and set up proper redirects so we don’t lose our positions there.

What was the team composition?

We were communicating directly with their account and also with their designer. Behind the scenes they have a development team inhouse who built the website for us.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

With our previous webpage it was very difficult to get creative with our digital marketing campaigns. Now having this new page designed by Sofyma gives us the freedom that we need. They built a very very solid foundation for us, and now we can build upon that amazing new features.

We get more applicants because of the easy process of filling out the form. We notice that people spend more time reading on content that they couldn't find before, and overall we have way more possibilities for conversion and future automatisation of the entire promotional/sales funnel.

How was project management arranged and how effective was it?

We were provided with access to their ticketing system where we were logging all essential info as well as our feedback. During the design phase we were having online meetings to review design proposals and discuss further steps.

Overall they were very responsive and the communication was very smooth. It was like a piece of cake. We literally had contact with almost everyone from their team not only through tickets but also by phone and skype, so we could save time on some urgent issues that needed to be changed or developed from scratch. I felt like I was included in the whole process as part of Sofyma's team and the whole journey was extremely pleasant, efficient and also very educational for me.

What did you find most impressive about this company?

The transparency that they advocate! Sofyma are brutally honest (in a very positive sense) about what they are capable of, what time-windows they have for a certain task and generally about their work-flow. Working on a large project with such transparant company is great as their honesty gave me the possibility to plan the project implementation steps adequately.

They are swift and can easily adapt to rising challenges. At some point during the project turned out that they had to work on a parallel webpage and develop it for a school that we partner with, and they way they reacted to that was so fast, professional and effective that it saved us at least a month of work.

Also their team is very friendly and unlike other software development companies, they are very very open to new ideas. When they get involved with an idea they are looking at it from their clients' perspective, which definitely adds huge value to their services.

Are there any areas for improvement?

Not on our end. Keep up the amazing work!

5.0
Overall Score I don't think a 5 star rating needs explanation. :) I am certain that this could be confirmed by anyone who's worked with Sofyma
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy, never stressful and always at adequate time.
  • 5.0 Cost
    Value / within estimates
    Very competetive but the value they add is definitely worth it.
  • 5.0 Quality
    Service & deliverables
    If it were poor I woulnd't have given them such a nice review. Overall: 10 out of 10. Well in this case 5 out of 5. :)
  • 5.0 NPS
    Willing to refer
    I have already done it for a few projects.

Marketing Website for Business Services Company

"They understand all aspects of the business, and therefore they come up with practical solutions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2016 - Ongoing
Project summary: 

Sofyma rebuilt a WordPress website and custom developed features. Their work included redesigning the UI, and they provide ongoing site support. The team also designed a newsletter template. 

The Reviewer
 
51-200 Employees
 
Bulgaria
Alicja Lubenowa
Marketing Manager, Benefit Systems Bulgaria
 
Verified
The Review
Feedback summary: 

The website resulted in a monthly 30% increase in leads. Since the website was custom-crafted to serve acquisition goals, the conversion rate increased. Sofyma is a collaborative team with an open communication style. They are deadline-focused and respond quickly to issues.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Benefit Systems is a Polish company that supports employers with solutions to effectively motivate their employees and promote personal development, physical activity and healthy lifestyle. The idea behind Benefit Systems’ business concept is to give people options for their work-life balance. In 2015 we decided to enter Bulgaria and revolutionise the way Bulgarian companies are motivating their teams. Our primary product is the MultiSport card. MultiSport is an employee benefit program that grants an access to hundreds of different gyms, studios and swimming pools in whole Bulgaria. It is a card based on monthly subscription that allows users to use any facility in our network. My position is Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sofyma?

There was a need to redesign and rebuild our existing marketing website for the local market. The design was outdated and some of the features needed a serious upgrade or rework. We have been looking for a provider to redesign, build and support the new website.

What were your goals for this project?

Our goals were to get a modern, updated and functional bilingual and responsive website. As mentioned above, we were looking at a WordPress CMS as a main technical condition for this project. There have been other 3rd parties that we had to integrate like specific lead generation provider, analytics tools and so on. We were hoping to provide better user experience to our existing and new clients and partners, get higher traffic and better SEO positioning in the search engines.

SOLUTION

How did you select this vendor?

We were looking for vendors online and have shortlisted a few that we contacted and after a brief, we asked them to provide an offer. The two main factors that were used to identify vendors were Wordpress expertise and involvement in project out of Bulgaria.

Sofyma was one of the 4 final candidates who we met personally to discuss further their proposals. The deciding factors that led us to select Sofyma were: - they gave is more than one solution and prices - they provided really detailed description of the pros and cons of different solution - there was a clear structure of the process - the communication went smoothly, they were opened and honest In the selection were involved Business Development Manager and Partners Network Manager.

Describe the project and the services they provided in detail.

The project consisted of an overall visual redesign of our marketing website for the local market, technical build and ongoing monthly support. We had an explicit requirement to build the website on top of WordPress as it was a system we were familiar with. There was also a specific search feature that was taking a central point in our website - it had to allow end customers (MultiSport cardholders) to easily find sports locations nearby, or filter them by activity, discount and so on. Sofyma provided the end to end solution for our needs - from the UX and the visual design through the technical implementation into WordPress with all custom features that we needed, to the website launch and post-launch technical support. Since the website launch, we have also done a number of new feature requests which have also been delivered by Sofyma. Additionally, they have provided email marketing services for our monthly newsletter - their role has been to design and build a newsletter email template that we use on a monthly basis.

What was the team composition?

The team was composed of an account manager, project manager, designers, developers, QA specialist and a support routines manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Probably the most meaningful result was the number of generated leads. After the launch of the website in a short period of time the leads increased by almost 30% on a monthly basis. The website was perfectly build for our acquisition goals which led to improved conversion rate.

How was project management arranged and how effective was it?

Sofyma asked us to use a ticketing system to canalize all the project communication there. They have created accounts for our project managers there and we have been using it since day one until today.

For more urgent matters we have been phoning them directly, otherwise, tickets and emails are the main communication methods. They have been transparent with the work progress and generally, we worked very closely together to identify any issues and challenges together.

What did you find most impressive about this company?

The most impressive about the team behind Sofyma is their approach to every business task and challenge. They manage to understand all aspects of the business therefore they are able to come up with the most practical solution. They are meeting all deadlines. Timely and adequate reaction to any bug, outage or business need. Straightforward communication.

Are there any areas for improvement?

I cannot think of any area of improvement at the moment.

5.0
Overall Score A realible partner with highly expertise.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are meeting all deadlines
  • 4.5 Cost
    Value / within estimates
    Sofyma wasn't the cheapest choice but the quality is totally worth.
  • 5.0 Quality
    Service & deliverables
    They created modern, updated and functional and responsive website and we are constantly improving the performance.
  • 5.0 NPS
    Willing to refer
    I have already referred Sofyma to a friend.

Web Development for Advertising Company

"Having their third-party input is very helpful."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2012 - Ongoing
Project summary: 

Sofyma provides out-of-house web development and design for an advertising agency. They build custom websites with WordPress and also help construct email campaigns with HubSpot.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Rory O'Connor
Project Manager, Founded Ltd
 
Verified
The Review
Feedback summary: 

The vendor produces high-quality work and successfully completes any necessary projects. Their team is responsive and very approachable. Users and clients are satisfied with the work they do. The client has been working with them for over seven years, and they’ve continued to function as a true partner throughout.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for digital design at an advertising company. We do digital design, print design, and print creative work, among many other things.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sofyma?

We brought them on board because we needed third-party web development services.

SOLUTION

What was the scope of their involvement?

Sofyma provides a wide array of out-of-house development services. They do email campaigns with HubSpot, construct custom websites, and contribute to WordPress development. If we need any white-label development in the course of our digital work, we bring them in.

What is the team composition?

They have a team that supports me in my position.

How did you come to work with Sofyma?

There were working with us before I came into the position. I handle all direct communication with Sofyma. I’ve worked with them for four years.

How much have you invested with them?

We’ve spent around £50,000 GBP ($61,465 USD).

What is the status of this engagement?

The work began in 2012 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their development work is always very good. They come at a good value and tend to over-service us. The clients really appreciate the work. Their team is always ready to fix anything we need.  

How did Sofyma perform from a project management standpoint?

They’re really supportive. We’re always plugged in with each other on Slack. Their project management is always really good. Whenever we have something, we get together to organize the timelines and the quote. They stick to those timelines as well.

What did you find most impressive about them?

Sofyma is absolutely fantastic. The people are very likable and they’ll pop into the office if they’re ever in London. Having their third-party input is very helpful.  

Are there any areas they could improve?

I think they could use more documentation during the QA process. We don’t spend too much time on it, though, so that’s all.

Do you have any advice for potential customers?

Tell them everything they need to succeed. I’d ensure they have everything clearly explained through visuals.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer