What evidence can you share that demonstrates the impact of the engagement?
We’re performing better on average than other games—and this is our first attempt. The lifetime value for our iOS app is close to $1 per download and around $.30 per download for Android. We’ve never made games before and they’ve done a great job of building something that works.
How did Softeq perform from a project management standpoint?
I speak to development teams for other apps so I know Softeq is doing a great job for us. Based on the time it’s taken and the size of their team, they’ve worked faster than some other companies with larger teams. They’re capable of building something from scratch.
Communications is always effective; they report what’s going on and provide estimates beforehand about what needs to be done and how long it will take. They propose alternatives that might save money or keep development simpler or the app size down. They’re able to run with a basic idea given to them or to respond to detailed guidance. They’re responsive and adjust to the level of involvement I want. I wanted a development team that could handle all tasks from top to bottom; they were able to accommodate that.
Their management team is strong and any internal transitions, like switching between developers, have always been seamless. Their level of effort has been consistent. Their internal team is large enough that we can always access additional resources. For example, I needed a short, animated trailer video for the app that they were able to pull team members in for. That’s an advantage of working with a larger company.
What did you find most impressive about them?
A strength that distinguishes them is that their team is split between Europe and the US. That means they can charge more reasonable rates but it also means they can draw from a broad diversity of ideas from colleagues who work on a wide range of different types of projects. They can handle diverse projects in a highly professional manner.
Are there any areas they could improve?
I've asked them for some difficult things and, with our second version of the game coming out, also discussed adjusting the contractual arrangements. We don’t want to be the app developer; we want to be the media manager at a strategic level with them as our development team. They’ve always been responsive. They’ve been willing to talk to me about the different ways in which we can establish a long-term relationship. They’re flexible and invested in the product and outcomes.
Do you have any advice for potential customers?
To get the most out of Softeq, you need to be willing to trust their team. Even if they don’t know something or aren’t sure if something is feasible, if you ask them to try something and are willing to give them the time to think about it, they’ll come back to you with proposals for how it can be done. You’d be surprised at the quality you get even though they’re not billing themselves at the highest rates. They do a great job.