SocialSellinator

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of TDengine

Describe what your company does in a single sentence.

TDengine is a cloud native time series database.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialSellinator to accomplish?

• Build SEO program
• Get primary keywords in top 10 Google ranking
• Improve domain rating / authority

SOLUTION

How did you find SocialSellinator?

• Referral

Why did you select SocialSellinator over others?

• High ratings
• Referred to me

What was the size of SocialSellinator’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired SocialSellinator to manage al aspects of TDengine's SEO, including:

• Weekly reporting of metrics for the website and specific keywords
• Competitive research and updates
• Research to identify keywords
• Content recommendations and other strategies for improving our ranking for each keyword
• Website SEO optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved domain rating Improved ranking for primary keywords - including breaking into Google's top 10 ranking for numerous keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SocialSellinator is very responsive and works quickly. They're always quick to take on projects that will save us time. We gave them Wordpress credentials so they could make adjustments to our website without having to go through the marketing team, which was really efficient.

What was your primary form of communication with SocialSellinator?

• Virtual Meeting

What did you find most impressive or unique about this company?

They always know the latest trends and technical changes in SEO. They know the market and research what Google is up to, so they can make recommendations on how to improve our program. For example, a couple of weeks ago they noted that Google was giving a higher rank to pages that had multiple forms of media, so they identified some relevant videos of ours on YouTube, suggested pages we could add them to, and embedded the videos into those pages.

Are there any areas for improvement or something SocialSellinator could have done differently?

No. They're very responsive and efficient.

BACKGROUND

Introduce your business and what you do there.

I’m the legal director of a nonprofit organization called PARS Equality Center.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with SocialSellinator?

We received funding from the government to assist with the 2020 Census. We wanted to encourage as many community members as possible to participate in the Census.

SOLUTION

What was the scope of their involvement?

They ran a paid advertising campaign for us to encourage participation in the Census. They produced content with us collaboratively. We used Facebook. Their team sent us a questionnaire so we could work out who our target audience was. We continued to focus our work based on who we needed to reach. 

What is the team composition?

I don’t know who was working behind the scenes, but my direct point of contact was Jock (Advisor). 

How did you come to work with SocialSellinator?

We worked with them indirectly for our 2018 Citizenship Day that we did in partnership with Santa Clara County. The lead agency hired them for that project which is how we found out about them. 

How much have you invested in them?

We spent a little less than $8,000. 

What is the status of this engagement?

We started working together in January 2020, and we just wrapped up at the end of May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There were about 304 different ad variations. We had over 12,000 link clicks and over 600,000 impressions. The landing page views were also impressive. 

How did SocialSellinator perform from a project management standpoint?

Initially, we had some trouble with how Facebook handled the campaign. However, after that initial hiccup, everything went smoothly. They were very responsive and provided us with monthly reports. 

What did you find most impressive about them?

I liked how hands-on Jock was, and that their office was just a few blocks away. The team was personable, easy-going, and efficient. We had a great experience working with them. 

Are there any areas they could improve?

If they had communicated more immediately about the Facebook campaign issue, that would’ve been nice. 

Do you have any advice for potential customers? 

Just make sure that you have them look at your Facebook page prior to launching the campaign so that they can make sure it is properly set up.

BACKGROUND

Introduce your business and what you do there.

I'm the chief marketing officer of an HR consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSellinator?

We reached out to SocialSellinator for social media content development and marketing to boost awareness of our brand. 

SOLUTION

What was the scope of their involvement?

SocialSellinator produces a range of content for social media posts on Twitter, Facebook, and LinkedIn. They provide content strategy, development, and copywriting. They also manage the post-approval process.

What is the team composition? 

I work with their founders, Katja and Jock, but they have 4–5 others working on the account as well. 

How did you come to work with SocialSellinator?

I knew Jock from some of the previous work he'd produced for a competitor. After I met with him, and he walked me through his approach, I thought he was very competent in his field. 

How much have you invested with them?

We invest about $3,000 per month, so we've probably spent about $20,000 in total thus far. 

What is the status of this engagement?

We've been working with him since Fall 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SocialSellinator significantly increased our social media presence and the variety of our content, increasing the number of followers we have in the process. They've successfully increased engagement and boosted our following online overall. 

How did SocialSellinatorperform from a project management standpoint?

They perform decently from a project management standpoint. We tweak the process as time goes on to continuously improve the relationship. They've set up a tool to quickly facilitate approvals for social media posts, which works well for our team. We also have weekly calls with their team, and they provide monthly reports of their work.

What did you find most impressive about them?

Once the contract was signed, they were very quick to hit the ground running. They've also been flexible, accommodating, and ready to adapt to any changes we've requested. 

Are there any areas they could improve?

Some of their visual creative work and editorial strategy wasn't up to par in the beginning. They were quick to make adjustments to their standards once we provided them with more detailed technical guidance. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Rainmakers, a communications consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSellinator?

We needed someone to help us with sales enablement using social media tools.

SOLUTION

What was the scope of their involvement?

They help sales teams drive business engagement sales enablement through social media, and they’re very good at it. Their senior staff has deep domain experience in different industry sections and segments, so the whole process is fast-tracked. They understand how to make the sales enablement elements that they drive to integrate with the rest of the program.

They provide a LinkedIn service for us. They look at ways to connect with organizations through LinkedIn. They look for the right kind of audiences and individuals to connect with and then find meaningful ways to connect with them. Sometimes it’s with content, and sometimes it’s with direct engagement.

What is the team composition?

I work with one business leader and one subject matter expert around sales enablement using LinkedIn.

How did you come to work with SocialSellinator?

I had seen them through social channels, and I had a chat with their business leader. It was obvious they had all the right digital skills, but more importantly, the business skills; all of the digital skills in the world will get you nowhere if you don’t understand what companies are trying to accomplish. It worked because they have that right and rare balance of business and domain expertise.

How much have you invested with them?

I’ve invested $20,000–$30,000.

What is the status of this engagement?

We began working together in January 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a tenfold increase in sales engagement. They’re easy to work with and just get it. If we’ve got a service that integrates with what we’re doing, and impacts our client’s business, everyone’s happy. They’re so easy to work with and they just get it. They just get it done with a no-nonsense approach. 

How did SocialSellinator perform from a project management standpoint?

They were spot-on in terms of project management. We communicated with them mainly via email.

What did you find most impressive about them?

Their expertise is around social selling content marketing, which is why we use them. We work with them because they have very strong business acumen; if you don’t understand a business, then you can’t do sales enablement, you can not just push content out.

It’s very rare that you have a company, in this social space, that truly understands social engagement, business components, and can deliver results. You very rarely get all three and these guys have all three.

Are there any areas they could improve?

No, they delivered what they said they would.

BACKGROUND

Please describe your company and your position there.

Virtual Support Systems is a full service, certified digital marketing organization. I am the founder and president of this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSellinator?

We partnered with Socialsellinator to evaluate, strategize and execute a social media marketing plan for one of our largest clients.

What were your goals for this project?

To establish profiles on multiple social platforms, develop a significant presence, considerable engagement with growth while we strive for the ultimate goal of industry authority.

SOLUTION

How did you select this vendor?

Socialsellinator was referred and recommended by a trusted source.

Describe the scope of their work in detail.

Socialsellinator was tasked with starting from scratch and establishing an initial presence on 3 social platforms. They were then tasked with helping us create traffic, engagement and conversion with regular reporting.

What was the team composition?

The team is composed of 2 primary managers and members responsible for regular execution of the plan & strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although we have long term goals, we have achieved an above average industry footprint.

How effective was the workflow between your team and theirs?

Communication and commitment by Socialsellinator is exactly what I demand as a general manager and service provider. I foresee a long term relationship precisely because of this achievement.

What did you find most impressive about this company?

Their flexibility and commitment to real time understanding of the changing circumstances and goals that always exist when working with a large client.

Are there any areas for improvement?

All areas of improvement have been discussed and I have complete confidence we will address and tackle all evolving client demands.

BACKGROUND

Please describe your company and your position there.

I serve as the head of marketing for a mission-oriented marketing organization. We’re a non-relational database that deploys strategic, operational applications for companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSellinator?

We hired SocialSellinator to support our in-house marketing team in improving our social media conversion rates.

What were your goals for this project?

We wanted to build our social media reach through increasing followers, engagement, and overall traffic. Additionally, we wanted to integrate the new social media approach with our other marketing campaigns.

SOLUTION

How did you select this vendor?

We followed referrals and searched for vendors online, and shortlisted a few. After they each presented their understanding of our issue and their approach, it was clear SocialSellinator had a unique strategy. Whereas other agencies provided a standardized scope, this team showed the way their idea would deliver our exact vision.

Describe the scope of their work in detail.

We had several initial meetings to analyze our brand message, product, customer profile, and competitors. From there, SocialSellinator used our marketing calendar to develop a plan for both teams. They provide a set of content for the coming week and, once approved, it’s deployed. Their team develops our messaging, visuals, and microblogs to display on social media. They support our outreach activities and adhere to the key performance indicators (KPIs) we set.

What was the team composition?

We work directly with the project coordinator, who interacts with the content producers and designers on their end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks in part to SocialSellinators’ help, we achieved our engagement and conversion goals. We also consistently satisfied the KPIs targets.

How effective was the workflow between your team and theirs?

The process has been seamless between our teams. We use Slack, Asana, and Google Docs to collaborate. Our project coordinator attends our weekly marketing meetings over the phone. As our main point of contact, they also arranged our social media activities with the rest of the team.

What did you find most impressive about this company?

The approach they created for a unique industry like ours is valuable. There is a big difference between B2B and B2C processes, and they understand it.

Are there any areas for improvement?

During the first three weeks, we had to correct around 15% of the posts. However, this number drastically dropped after we gave them feedback, and we’re very happy with their work.

BACKGROUND

Please describe your company and position.

I am the VP Marketing, Brand, Campaigns and Communication of Aerospike

Describe what your company does in a single sentence.

The leader in real-time databases for enterprises who need limitless scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialSellinator to accomplish?

• Improve our social media metrics - followers, engagement, impressions
• Help increase awareness

SOLUTION

How did you find SocialSellinator?

Referral

Why did you select SocialSellinator over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SocialSellinator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Social media strategy development, planning and implementation. 
• Includes some graphic and lite video work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased followers
• increased engagement
• increased impressions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and very responsive. They're a fantastic partner!

What was your primary form of communication with SocialSellinator?

Virtual Meeting

What did you find most impressive or unique about this company?

Great people, easy to work with and know their stuff!

Are there any areas for improvement or something SocialSellinator could have done differently?

Can't think of anything!

BACKGROUND

Please describe your company and position.

I am the President of Varipro

Describe what your company does in a single sentence.

Varipro is a full-service Third-Party Administrator that specializes in healthcare.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialSellinator to accomplish?

• Increase social media presence
• Freshen our marketing materials
• Drive new business to our website

SOLUTION

How did you find SocialSellinator?

Online Search

Why did you select SocialSellinator over others?

Company values aligned

How many teammates from SocialSellinator were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Sellinator has created social media content and increased our presence on LinkedIn. Optimized our website and assisted with freshen our marketing content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data from website hits. Increased traffic to our LinkedIn site and Facebook.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sellinator is very responsive and meets their deadlines.

What was your primary form of communication with SocialSellinator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very hands on. Great listeners and very creative.

Are there any areas for improvement or something SocialSellinator could have done differently?

Everything is great!

BACKGROUND

Please describe your company and position.

I am the Founder of Serenity Wellness Spa

Describe what your company does in a single sentence.

Wellness Spa in San Francisco offering massage, facials, peels, detox body wraps, detox programs and cryoskin treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SocialSellinator to accomplish?

• Increase website traffic
• Increase website traffic value
• Increase SEO

SOLUTION

How did you find SocialSellinator?

Online Search

Why did you select SocialSellinator over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from SocialSellinator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SocialSellinator has significantly improved our website's traffic and traffic value. They're a great partner for any business aiming to grow online. They are professional, strategic, and provided regular updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic and traffic value which resulted in a increase in business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive, detailed in their communication, completely managed the process well.

What was your primary form of communication with SocialSellinator?

Virtual Meeting

What did you find most impressive or unique about this company?

The care and patience they provide their clients. They are results driven and will keep you updated.

Are there any areas for improvement or something SocialSellinator could have done differently?

Overall great experience and results

BACKGROUND

Please describe your company and your position there.

We are a Custom Software Development company, based in Cleveland Ohio. I lead marketing for our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSellinator?

We hired SocialSellinator for helping us with Digital Marketing Strategy, content marketing, and social media management.

What were your goals for this project?

We need help in terms of aligning our sales and marketing efforts to our long terms goals. Also, wanted to layout our Ideal Customer Profile and content strategies for the next two quarters.

SOLUTION

How did you select SocialSellinator?

SocialSellinatore was recommended by a friend.

Describe the scope of their work in detail.

The team at SocialSellinatore is very effective, and professional. They were easy and effective to work with. They helped us with our brand synthesis initiative. Which included market assessment, brand assessment, messaging platform, and next steps layout.

What was the team composition?

We had one dedicated expert who leads the initiative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a list of recommendations to execute. We are working on implementing the direction provided.

How effective was the workflow between your team and theirs?

The team at SocialSellinator is very professional and easy to work with.

What did you find most impressive about this company?

The team creates a tailored plan, which is business-specific.

Are there any areas for improvement?

No, highly recommended team.