Could you share any statistics or metrics from this engagement?
Social Vantage has been crucial to our social media success. On one of our Facebook fan pages, we went from zero likes to over 14,000 in eight months. We're getting 1,000 leads a month because of it. We launched a Software as a Service platform and Social Vantage was the strategic partner that drove the majority of the growth.
What distinguishes Social Vantage from other providers?
They really understand the strategic side of social media marketing. A lot of vendors start posting random things on social networks without thinking strategically about what we are trying to do. Social Vantage provides more of a personal touch. They're just really great guys, and communication between us has been effortless. They're willing to adapt and be there when I need them.
Do you have any advice for future clients of theirs?
You get in what you get out. When working with a social media firm you need to have good communication. Social Vantage offers that. The client needs to make sure they do their side of the equation, have weekly calls, and feed them content, ideas, and strategy. They don't know what's going on in your business. They're thinking strategically, but they only know what you tell them.
Are there areas in which they could improve, or things you might do differently?
There's always room for improvement. Especially with Facebook advertising, there is a lot to learn. I wish we could have figured out the necessary strategy sooner. I wish I had connected directly with Facebook and got a better idea of their policies. It's very gray on certain phrasing you're allowed to use in the ads. Overall, we are very happy with our strategies and campaigns.