Social Lens Research

Social Lens Research is a user-centered digital-first insights agency. Our diverse team of market researchers, strategists, and CX experts have a proven track record of delivering actionable insights to inform market entry strategies, competitive positioning, and innovative customer experiences. We specialize in reaching African American/Black consumers, Asians, Latino/Hispanic, LGBTQ+, Disabled populations, Millennials, Gen Z, gamers, small business owners, luxury goods buyers, and food Insecure populations.

Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Using creative prompts, thought-provoking activities, and video-based responses, participants can explore and share their experiences, challenges, and needs. Our approach to online research is lean, iterative, and collaborative. Research findings are packaged to help teams easily digest and share key findings with stakeholders. 

OUR CAPABILITIES

• Millennial and Gen-Z

• Gamers

• Luxury Buyers

• Black/African Americans

• Hispanics/Latinos/LatinX

• LGBTQ+

• WIC and SNAP Recipients

• Diverse Parents/Families

• Small Business Owners

• Thought Leaders

• Community Navigators

• Influencers

KEY METHODOLOGIES

• Custom high-quality niche respondent recruitment 

• On-demand online communities

• Mobile Research

• Video Research

• Online in-depth interviews and focus groups

• Competitive benchmarking

• Secondary research

• Quantitative studies

AFFILIATIONS

• Insights Association

• Women in Research Groups (WIRE)

• Qualitative Research Consultants Association (QRCA)

• Certified women owned business (WBENC) 

• Certified Minority-owned business (NMSDC)