Social Hustle

BACKGROUND

Please describe your company and position.

I am the Head of Partnerships of an ecommerce company 

Describe what your company does in a single sentence.

Social Hustle runs all of the company's paid media efforts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Hustle to accomplish?

• Build out & manage a TikTok Paid Media Strategy
• Build out & manage a Meta Paid Media Strategy
• Build out & manage a Google Paid Media Strategy

SOLUTION

How did you find Social Hustle?

They Reached Out

Why did you select Social Hustle over others?

• Great culture fit
• Company values aligned

How many teammates from Social Hustle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Social Hustle to build out and manage our digital media strategy for Meta, Google, and TikTok. They were tasked with scaling our media buying efforts & strategy in order to optimize our return on ad spend and focus on growing the business. Key deliverables also included: 

1.  Maintain efficient ROAS and CAC targets to continually grow the business 
2. Report on key learnings, wins, and losses to continually improve efficiency 
3. Launching new growth initiatives (including Snapchat advertising, YouTube, Twitch, Etc.) 
4. Work directly with internal stakeholders to present key content learnings and build out content plans for each platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social Hustle has been a part of our company since it's inception 8 years ago, and we've grown side-by-side along the way. They have helped us scale 100x over the past 8 years, from a small company to a 9 figure business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We're a demanding team, that acts for new insights, strategies, and budget changes on a near weekly basis. Social Hustle has never dropped the ball on any initiative, and has always delivered asks on time with the upmost professionalism.

What was your primary form of communication with Social Hustle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

While starting as an agency relationship, they have the same values as we do, and have become an integral part of our team. They are gritty, persistent, and intellectually some of the best minds I've been able to work with.

Are there any areas for improvement or something Social Hustle could have done differently?

No, Social Hustle is a class agency that has been incredible to work with in every way.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Andersen Hitches

Describe what your company does in a single sentence.

Towing Product Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Hustle to accomplish?

• SEO
• PPC
• Marketing Services

SOLUTION

How did you find Social Hustle?

Referral

Why did you select Social Hustle over others?

• Great culture fit
• Company values aligned

How many teammates from Social Hustle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Social Hustle to review and overhaul our SEO for our B2C website as well as manage out paid online advertisement on Google and other search sites: 

• SEO Deliverables: 
  • Keyword research and analysis. 
  • On-page optimization including meta tags, headings, and content optimization. 
  • Off-page optimization such as link building and local SEO. 
  • Technical SEO audit and recommendations for website improvements. 
  • Regular reports on keyword rankings, traffic, and performance metrics. 
  • Content creation and optimization for search engines. 
  • Monitoring and analysis of competitors' SEO strategies. 
  • Recommendations for website structure and navigation improvements. 
• PPC Deliverables:
  • Keyword research and selection for PPC campaigns. 
  • Ad copy creation and optimization. 
  • Campaign setup and management across platforms like Google Ads, Bing Ads, and social media advertising platforms. 
  • Bid management and optimization to improve ROI. 
  • Ad extensions implementation for better ad visibility. 
  • A/B testing of ad creatives and landing pages.
  • Conversion tracking setup and analysis. 
  • Regular reporting on key metrics like impressions, clicks, conversions, and cost per acquisition (CPA). 
  • Ongoing optimization to improve campaign performance and ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: Website traffic surged, with a notable increase in both organic and paid visitors, driving more qualified leads to the site.
• Improved Keyword Rankings: Target keywords climbed the search engine rankings, securing higher positions and expanding the site's visibility across relevant search queries. 
• Higher Conversion Rates: Conversion rates experienced a significant uptick, resulting in more conversions per visitor and boosting overall sales and lead generation efforts. 
• Reduced Cost Per Acquisition (CPA): CPA saw a substantial decrease, optimizing the efficiency of PPC campaigns and maximizing return on investment. 
• Enhanced Brand Visibility: Brand mentions, branded search queries, and social media engagement all saw considerable growth, solidifying the brand's presence and authority within the industry. 
• Decreased Bounce Rates: Bounce rates decreased noticeably, indicating improved user engagement and website relevance. 
• Increased Return on Investment (ROI): ROI saw a significant improvement, demonstrating the effectiveness of digital marketing efforts in generating revenue for the business.
• Improved Click-Through Rates (CTR): CTR for both organic search results and PPC ads increased, driving more traffic and engagement to the website. 
• Higher Quality Scores (for PPC): Quality scores for PPC keywords improved, leading to lower CPCs and better ad placements, ultimately maximizing the impact of advertising spend. 
• Enhanced User Engagement Metrics: Metrics such as average session duration and pages per session increased, indicating improved user experience and content relevance on the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Projects were well outlined prior to the start of projects and given timelines for completion. 
• Items were delivered on time and communication was given through out projects with milestones and any issues. 
• Were quick to respond to any needs or additions to the on going projects.

What was your primary form of communication with Social Hustle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am most impressed with their continuous communication and virtual meetings to go over projects and data. There is constant communication and access to KPIS and data, which assists in making better decisions on marketing strategy and spend.

Are there any areas for improvement or something Social Hustle could have done differently?

No issues at this time.

BACKGROUND

Introduce your business and what you do there.

I’m a planning analyst in charge of data analytics and planning at a baked goods company. We sell gift-packaged cookies for corporate and personal events and general consumers.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Social Hustle?

We needed help with our digital marketing because our engagement with our previous provider wasn’t working out.

SOLUTION

What was the scope of their involvement?

Social Hustle handles all of our digital marketing. Our working relationship with Social Hustle’s team has evolved from just providing TikTok consultancy to managing a lot of our Google Analytics and paid and non-paid searches. In addition, they handle our Meta and TikTok marketing for us.

What was the team composition? 

We work with 4–5 members of Social Hustle, including Chris (CEO), with whom we work closely on a daily basis. In addition, there’s Joni (Omni Channel Project Manager), Alex (Google Ads Manager), and Kirsten (Director of Meta).

How did you come to work with Social Hustle?

Social Hustle was already working with us when I took my current position. My former boss merged us into working with them not just for TikTok but also with our general digital marketing because they were giving much better results than our previous provider. We ended our relationship with that prior company, and Social Hustle took over the rest of our digital marketing channels.

How much have you invested with them?

So far, we’ve spent around $350,000 with them in the last year for our ad spend.

What is the status of this engagement?

We started working in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen exponential growth year over year in our digital marketing since we started working with Social Hustle. The level of engagement and expertise they've been offering has been exponentially better than what we had received in the past from other providers. Social Hustle is continuously providing us with great service.

Metrics-wise, we're currently spending 2% less for Google than we did last year, with a return of ad-spend revenue of 169% positive.

How did Social Hustle perform from a project management standpoint?

Social Hustle is very clear with what they're spending the money on on a daily basis. In addition, we have weekly call meetings with the whole team they've assigned to us to review our weekly budget. The team has also been understanding and open to working with the small, limited budget we have for marketing, as we are a small company. Additionally, Social Hustle is communicative in letting us know what ROAS we can expect in case we can free up and allocate a little bit more of our budget.

Social Hustle's team is always on time, hasn't missed anything, and is excellent at handing off data and reporting to team members who cover the different channels of digital spending for us. Moreover, Chris is working one-on-one with me on analyzing sales and data and looking at our budget and daily expenditure as I'm stepping up and filling the void that my former boss left in this project.

Overall, Social Hustle's team is very knowledgeable in what they're working with, the specific platforms they handle for us, and managing our account daily to ensure that we're getting an expected return on our ad spend, which is driving sales for us.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

Chris has been fantastic. His level of knowledge is very in-depth, and he's very responsive.

What did you find most impressive about them?

We're a very seasonal company because we do 70% of our business in the holidays, and Social Hustle has shown great flexibility in that by transitioning our ad spend daily to ensure that we're maximizing our return on both Facebook and Google and getting a daily return that hits the goals we set. Social Hustle has been receptive, responsive, and understanding to the fact that the bulk of our business is in those three months, making them a big part of our success during that time.

Are there any areas they could improve?

I currently don't see any glaring gaps in Social Hustle's performance. They've been a great partner for us, and I don't see anything they can improve on.

Do you have any advice for potential customers?

Be open with your expectations and honest if you have constraints or other limitations, like having a limited ad spend. Social Hustle's team is great at maximizing every dollar, so be clear and open yourself to allow their expertise, knowledge, and advice to come in.

BACKGROUND

Please describe your company and position. 
I am the President of an automotive diagnostic tools company.

Describe what your company does in a single sentence.

We are the elite distributor of the worlds most advanced automotive diagnostic and ELD tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Hustle to accomplish?

• Assist in SEO Optimization
• Social Marketing Consulting
• General Marketing Consulting
• Minor Dev and Website Improvements

SOLUTION

How did you find Social Hustle?

Referral

Why did you select Social Hustle over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Social Hustle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Optimization, to improve organic search ranking for our website. Key deliverables included: 

• SEO Audit
• Keyword research
• On-Page Optimization
• Content Strategy and Development
• Technical SEO
• Link Building
• and SEO Reporting and Analysis. 

Social Marketing Strategy: 

• Social Audit
• Research what engages viewers in our realm
• Testing and Reporting
• Content Pivot and Ongoing testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth through online sales
• Social Following
• Organic traffic improvement
• paid click conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Hustle is extremely well organized and follows through with commitments on time, if not before. They are quick to respond, and quick to deliver.

What was your primary form of communication with Social Hustle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a diverse group of individuals who have extensive knowledge in different areas. Essentially, there is an expert for every need within their organization.

Are there any areas for improvement or something Social Hustle could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a wellness product manufacturer.

Describe what your company does in a single sentence.

We offer an innovative wellness product that helps to reduce the impact of pain 100% drug-free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Hustle to accomplish?

Optimize Google Ads

SOLUTION

How did you find Social Hustle?

• Online Search
• Referral
• Clutch Site

Why did you select Social Hustle over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Social Hustle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase Your Revenue & ROI Through Google Ad Words. We wanted to increase our overall effectiveness on both prospecting and branded search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social has taken our ads from a 1x roas that weren't scaleable into multiple X's and scale. They have been incredible and delivered value far beyond what he hired them for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been incredible at both response and timely deliverables. Chase and Alex are amazing to work with.

What was your primary form of communication with Social Hustle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Social Hustle vibe is amazing. They even sent our whole team sneakers to thank us for being a client of theirs.

Are there any areas for improvement or something Social Hustle could have done differently?

Not really. I think they have done a great job.

BACKGROUND

Please describe your company and position.

I am the Manager of All West Fire & Security

Describe what your company does in a single sentence.

Fire protection provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Hustle to accomplish?

• Gain a better social media presence

SOLUTION

How did you find Social Hustle?

Referral

Why did you select Social Hustle over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Social Hustle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Hustle helped us run a google ads campaign helping us gain presence in a new market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly reporting showing the progress our google ads were making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Hustle was responsive and professional in all regards of their project management.

What was your primary form of communication with Social Hustle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our experience with Social Hustle has truly exceeded our expectations! Their expertise in navigating the complexities of social media marketing is unmatched. From the get-go, they tailored their strategies to fit our unique needs, driving substantial growth in our online engagement and visibility. The team's proactive communication made the collaboration smooth and efficient, ensuring our brand's message was amplified effectively across platforms. 

What stood out was their commitment to innovation and leveraging the latest trends to keep our content fresh and engaging. Partnering with Social Hustle was invaluable for our digital marketing success. I strongly recommend their services to any business looking to make a significant impact online.

Are there any areas for improvement or something Social Hustle could have done differently?

Nothing