Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The thing that strikes me the most is that we were able to reduce our cost per acquisition by about 50% within the first 90 days. We continued to improve results afterward but at a slower rate. When I transitioned and came to work with this consulting firm, I engaged them with one of my very first clients that I was assigned to, and that’s a data services and aggregation firm. I brought in Social Fulcrum to help them with a few different marketing channels. That program ended up only being a short-term pilot, and my client elected not to proceed because of budget reasons, but we had exceptionally good results with them as well during that time.
I have another client that I am looking to sign on with them right now, which is a public company that is actually a startup because they have divested assets and acquired new ones, so they’re starting over. Social Fulcrum is going to be an extremely good asset to them because of the nature of the clients that they are trying to acquire. It seems like a really good fit for Social Fulcrum as they are looking to be efficient and test a lot of things.
How did Social Fulcrum perform from a project management standpoint?
I enjoyed working with them a lot from a project management standpoint. It wasn’t something that I ever had to worry about. I felt like they were continually letting me know about changes, what they were doing, and what they needed me to do. I felt like they communicated well with me. I had a lot of great project managers that I worked with there. There is one in particular that I talk to every single day.
What did you most impressive about Social Fulcrum?
The thing I appreciated the most was how knowledgeable they were about the different ad tech platforms. They were able to tell me things that I didn’t know, and I’m pretty experienced, so I felt that I was always learning from them. They were always ahead. They were working really hard with the different ad platforms, even to drive their products. For example, they basically beat Pinterest and tried to get them to change things about their ad platform, and they found ways to exploit gaps in the product. They are really smart about stuff.
The other thing that I really appreciated is that they weren’t condescending when they were trying to tell you something that you didn’t know. Every single person that I ever dealt with was really nice. When you have a combination of people who you really like and who you enjoy working with, and who are giving you great results, there’s nothing better than that.
Are there any areas Social Fulcrum could improve?
One of the things that we struggled with at the time was with the creative aspect itself. Anytime there was graphic material needed, I felt like they had areas to improve there. I know they have indeed made some improvements in that area, and I’m sure that’s made a big difference for them, but that’s the only thing that I would have liked to have seen a little different.
What tips or recommendations could you share that might increase the likelihood of success with Social Fulcrum?
It’s important to not to try to direct Social Fulcrum too much because then you might miss out on some of the potential lessons that Social Fulcrum could bring. If a client thinks they know it all, then Social Fulcrum is probably not their best choice. Be open minded and intentionally curious because you are going to learn some things about your business and your customers that you didn’t know before.