What evidence can you share that demonstrates the impact of the engagement?
Their work substantially grew our social media following and our capabilities across the board. Our social media following has grown by about 200% since they took over. We had a really immature Twitter existence but now we have a sophisticated presence and we do chats and partnerships through it. Our following has skyrocketed on that platform alone.
Our ability to drive people to our website has grown substantially and we’ve zeroed in on getting our content to the people who will engage and become donors and supporters for us.
How did Social Driver perform from a project management standpoint?
They’ve been excellent. Unlike a lot of firms I’ve worked with, they’re as good at design and creative as they are at organizing and project management. When we have meetings, we want to go to their office because of their culture.
What did you find most impressive about them?
The organization culture there is really strong — they retain teammates and people who leave usually come back. Anthony and Thomas are really good leaders who nurture their team. Their team has a super creative culture and everyone is happy, motivated, and passionate about their work. That is a huge plus because a lot of partners have turnover, but they’ve kept a lot of the same people on our account for a long time.
They are also innovators. They don’t rest on the laurels of what they’re asked to do — they help to think about where else you can go. They’re always giving us good ideas that aren’t focused on making them money; they want to do what’s best for our organization.
They show a lot of ownership for their clients. For example, I launched a search for a COO, and Anthony and Thomas have checked in with me every week and sent me leaders, so it’s clear they care about their clients.
Are there any areas they could improve?
When we asked them to build our web property, I should have thought more about our long term web development goals. We ended up creating a lot of project sites that we might have been able to predict earlier on. In the context of what we asked them to, it could have been helpful for them to challenge us to see the long term goals,
Do you have any advice for potential customers?
Put in as much as Social Driver will put in. Give them the time they ask for at all levels of the organization because they’ll do better work for you. They appropriately have a good, heavy onboarding process to understand everything and it’s extremely well-executed, so if leadership doesn't take it seriously, they’ll miss a huge opportunity to transform their operation.