What was the scope of their involvement?
Social Diva Media was involved with community management especially in terms of Facebook, Twitter, Instagram, and Pinterest. Beyond that, Social Diva Media was responsible for overseeing business development and strategy. Specifically, in that regard, we worked together for Movado Watch, and Peg was integral to that project. Before I joined the team, I know that Social Diva Media worked with our company on a Consumer Reports project, in what was more of a business digital audit.
At times, it almost seems like Peg is a board member of Firebrand. We actually don't have a board, but Peg has been someone with whom we can we bounce ideas around. We bring her in for special projects, especially if it's something that we know can benefit from her expertise.
Liquiteria is a juice company in New York for whom we worked on brand development, and Social Diva Media was part of that. This client started with one store, and now I believe they have five stores in New York City. We worked with them on what colors to use, how to expand the brand, and what their social media presence should look like. That was a big project.
Firebrand also did theme work with Watermelon Water, a company that works with Beyonce. I would have to say that this was probably the pinnacle of my career, and I'm sure it was a highlight of Peg's career as well. Together, we helped launch a brand with a project that was mainly event-focused. This involved doing a lot of live social. There were a number of summer pop-ups right in New York City, including a strong presence at Whole Foods. This was all when the brand was just getting started, so we worked together on everything from handling the social end of it to the brand look and the brand messaging.
How did you come to work with Social Diva Media?
Firebrand's involvement with Social Diva Media dates back to before I started with the company. I actually connected with Peg personally in a social networking group on Facebook. I believe Peg had previously worked with Jeremy Goldman, the CEO of Firebrand, and that is probably the origin of the connection between Firebrand and Social Diva Media.
How much have you invested with Social Diva Media?
The majority of our investments with Social Diva Media have been between $10,000 and $50,000. If I had to put them all together, I would say it probably amounts to a total investment of more than $200,000.