So Good Digital

BACKGROUND

Please describe your company and position.

I am the COO of LRDG

Describe what your company does in a single sentence.

Education Technolog. Online Language Testing and Training Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire So Good Digital to accomplish?

• Brand Awareness and Recognition
• Replace In-House Marketing Department
• Increase Revenues
• Specifics: SEO, PPC, Educational VIdeo Content, Rebranding etc

SOLUTION

How did you find So Good Digital?

• Online Search
• Referral

Why did you select So Good Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from So Good Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Understanding our market segments, personas, pain points and opportunities, and doing eveything to position LRDG as the expert in this domain. Working alongside website agency to refresh and rebrand content, branding guidelines, ads, SEO, optimize social media strategy, etc

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• + 1292 % ROI on Paid Ads
• + 258 % Organic Traffic
• + 134500 Social Media Reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Always delivering on their action items, and following up as needed to ensure alignment. They're always open to reworking items as needed and proactively presenting reports, analyses, summaries, and areas of improvement.

What was your primary form of communication with So Good Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

• Speed
• Willingness to put in the work
• Good people, good values
• take the time to educate
• Not counting minutes or upselling services
• Dedicated to value

Are there any areas for improvement or something So Good Digital could have done differently?

We didn't know what we didn't know and it took some time for things to start happening, i.e. experimentation, trial and error. Things will still sometimes be grey and need more investigating. My expecations were too high i.e. expecting certain deliverables like engagement and lead covnersions, but slow and steady wins the race.

BACKGROUND

Introduce your business and what you do there.

I’m the COO and co-founder of Magpi, a mobile data collection software company that performs SaaS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with So Good Digital?

We were looking to replace our individual marketing consultant because they didn’t quite fit our needs.

SOLUTION

What was the scope of their involvement?

We hired So Good Digital to expand our marketing plans and meet our marketing needs. We initially had discussions on our competitors and strategies to implement, then started building our marketing campaigns from there.

Their biggest responsibility is designing our ads for Google, Facebook, and LinkedIn, so they essentially take ownership of our entire digital marketing efforts.

What is the team composition?

My main point of contact is Ilia (Owner & Lead Strategist).

How did you come to work with So Good Digital?

I found them on Upwork.

How much have you invested with them?

So far, we’ve invested about $60,000.

What is the status of this engagement?

Our ongoing partnership started in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with So Good Digital, we’ve increased our engagement and traffic by 60%, so our partnership has been successful.

How did So Good Digital perform from a project management standpoint?

They keep us on track with our deadlines and exceed our expectations when it comes to organizing the project.

We use HubSpot and Trello to manage the project and typically communicate through Slack.

What did you find most impressive about them?

We’re impressed with their marketing expertise and their approach to project management.

Are there any areas they could improve?

I can’t think of anything they need to improve on at the moment.

Do you have any advice for potential customers?

I would advise you to have regular communication with the team on a bi-weekly basis.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing of a venture capital firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with So Good Digital?

We needed someone to update and create new pages on our website.

SOLUTION

What was the scope of their involvement?

So Good Digital’s main responsibility is the redevelopment and redesign of our WordPress website.

What is the team composition?

I mainly work with a chief digital strategist and another team member.

How did you come to work with So Good Digital?

We came into contact with So Good Digital through a service provider called HelloDarwin.

What is the status of this engagement?

Our ongoing partnership started in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure the success based on their ability to meet our requests, so whenever they deliver an update or accomplish a request, I consider that a 100% success.

How did So Good Digital perform from a project management standpoint?

They’re consistent with their communication, clear on the quotes they send to me, and they’ve also been able to strictly adhere to our timelines and budget.

We typically interact through email.

What did you find most impressive about them?

We’re impressed with their ability to deliver quality service. Whenever there’s an issue, they present us with solutions and they’re very conscientious and respectful of our budget.

Apart from that, they exhibit excellent customer service, transparent about the progress of the project, and are highly creative when it comes to solving problems.

Are there any areas they could improve?

I don’t have any constructive criticism because I’ve been very pleased with their service.

Do you have any advice for potential customers?

I advise you to have a clearly defined project with a well-written plan in terms of what you’re looking to achieve.

Be open about your expectations and the kind of budget you have to work with, so they’re in a better position to make recommendations as to how to improve the scope of work.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of a health and fitness company that provides physical therapy and performance enhancement fitness programs for recreational to professional dancers and other performers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with So Good Digital?

I’ve worked with So Good Digital on two different phases for our business. Initially, we were looking to have a better idea of how to approach our sales copywriting. Primarily, our work with print advertisements and handouts for the local community.

SOLUTION

What was the scope of their involvement?

We were able to work with them to help design a process to start our work. We also worked with them to get our copy completely reworked and rewritten.

We worked with them on another occasion for a larger marketing approach. We were looking into how to ensure we have our systems in place to start paid advertisements.

Through that, they made sure we had everything on the backend organized and that we had our funnel set up to maximize our benefits within the paid ad space.

What is the team composition?

I’ve only worked directly with Ilia (Owner & Lead Strategist). He has a team for the web development side of things.

How did you come to work with So Good Digital?

I first found them on Upwork. I don’t believe they had any reviews at the time, but Ilia sent me a personal message. I gave him a chance with the first project, and it was such a good experience that I kept going back.

How much have you invested with them?

We’ve spent around $500.

What is the status of this engagement?

Our engagement with So Good Digital started in August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So Good Digital has delivered an excellent, quality service. I’ve worked with a lot of freelancers in different capacities, and their team seems to have a more defined process internally and for their customers.

Their process helped me set up projects and helped me distinguish different phases and parts of the project. I have a whole layout I can replicate whenever I want to start a new project.

So Good Digital improved the efficiency and organization of our work. Their influence has improved the output of everything we’re producing.  

How did So Good Digital perform from a project management standpoint?

From a project management standpoint, they’ve been excellent. Ilia is easy to talk with. Updates can be organized however the client wants. Initially, we were using Google Docs and its comment features. As we moved through different phases, it became more centralized through email. It’s always been very efficient and quick. Their responses have enough detail without being exceedingly long.

What did you find most impressive about them?

In the marketing space, I’ve found that a lot of freelancers have their own way of doing things and try to fit their customers into a box. So Good Digital can adapt. I’m someone that treats their business like a baby, so there’s a lot of things I have strong opinions with. They were able to meet me where I was at and coax me into some direction, but we’re also willing to come back to what I really want to do. Even if that was against their initial recommendation.

Are there any areas they could improve?

I can’t think of anything right now.

Do you have any advice for potential customers?

I personally like to start with small projects, which So Good Digital is open to. You don’t have to commit a huge amount of funds, and it can start with a simple consultation call. It is easy to build upon that. Customers can move in small blocks with them rather than one huge commitment.