The Snow Agency

BACKGROUND

Introduce your business and what you do there.

I am the president and CEO of a consumer electronics startup. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Snow Agency?

We launched our first product, a handheld steamer, and wanted to launch paid ads to promote it. 

SOLUTION

What was the scope of their involvement?

The Snow Agency runs our paid advertising campaigns. At the beginning of the engagement, their team set up business accounts on Google and several social media platforms, including Facebook, TikTok, and Instagram. I provided several creative samples of ads that I wanted to mimic, and we collaborated on the first few ad sets.

Now, I provide weekly content from influencers or user-generated content that the Snow Agency can utilize for the ads. Every other week, they provide 10–15 deliverables in the form of short video clips that we can post in ad format on any of our marketing channels. Not only do they create the visual content, but they write the copy as well. After I approve each ad, the Snow Agency sets them up to go live. 

What is the team composition?

We initially started working with three teammates from the Snow Agency, but have expanded to four. Daniel (Co-Founder and CEO) was my original point of contact, but now Maggie (Paid Social Analyst) handles our account. There are also graphic designers and content creators who work on the backend. 

How did you come to work with The Snow Agency?

One of our advisors had worked with the Snow Agency when he was launching his company. We moved forward with the Snow Agency and got to know Daniel well. 

How much have you invested with them?

We invest $5,000 a month in agency fees with the Snow Agency, for a total of $35,000 thus far. 

What is the status of this engagement?

We began working with the Snow Agency in May 2021 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The first month we started working with the Snow Agency, we averaged about $60,000 in monthly sales. Since working with them, our sales have skyrocketed — last month, we made over $260,000 in sales. 70% of that increase can be associated with the Snow Agency's work. 

How did The Snow Agency perform from a project management standpoint?

The Snow Agency communicates well via Slack and email. Every Tuesday, we have a Zoom meeting to discuss ad performance metrics and make corrections. 

It initially took a little bit of time to get our partnership up and running; we had a 30–40 day ramp-up window to get to know each other and develop our strategies. We've gotten to a point where they know what I will approve, so fewer design iterations are needed. They keep track of which ads are working and which aren't. Once, we had an article written about us in Vogue, and the Snow Agency suggested we repurpose it as an advertisement. We ended up running a test of the repurposed ad — one redirected to the Vogue article and the other to our website. They're great at finding content, repurposing it, and testing to see which version has better conversion rates. 

What did you find most impressive about them?

The results we've seen with the Snow Agency have been great. They react quickly to changes in conversion rates and are experts in running these types of paid ad campaigns. 

Are there any areas they could improve?

In the beginning, we could've been more collaborative out of the gate. While that might have just been the nature of getting our paid channels off the ground, I've seen other companies have much quicker successes. I do think it all boils down to us not being on the same page creatively at the start. 

Do you have any advice for potential customers?

I would advise customers to be as detail-oriented in their feedback as possible. It's also essential to ask for additional information regarding the metrics — their team will provide general information, but won't go into the details of highest performing ads unless requested. 

BACKGROUND

Please describe your company and your position there.

I am the owner of Core beverages, an e-commerce company manufacturing Herbal Teas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Snow Agency, and what were your goals?

We had already launched the brand but we needed to expand our reach and drive sales through digital marketing and that's when the Snow Agency took the lead.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our decision was purely based on the previous results delivered by the agency and their willingness to help small businesses like ours.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a couple of phases before running the ads. They did an extensive market research, evaluated the product and designed the campaigns accordingly for Facebook and Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the Director of Growth, Data Engineer and Creative Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were very successful. We noticed a huge spike in the number of sessions on the website which in turn increased the brand awareness. Our conversion rates also increased significantly over the months which helped grow our sales.

How effective was the workflow between your team and theirs?

We had online meetings scheduled once a week to discuss the progress and new strategies. We would communicate almost everyday over slack business platform.

What did you find most impressive or unique about this company?

They are a complete package for digital marketing! Their work is top-notch!

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a digital marketing agency. We focus on SEO.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with The Snow Agency?

We hired them to run ads on Facebook and Google for us because that’s not our expertise. We wanted to establish a strong brand and attract customers. 

SOLUTION

What was the scope of their involvement?

They wrote all of the ad copy and designed the creative. They also took care of the campaign set up on Facebook and Google. Their team did keyword research and selected keywords to target based on competition and profitability. From there, they tracked metrics and provided regular reports on the success of our campaigns. 

What is the team composition?

We worked with four people. 

How did you come to work with The Snow Agency?

I was referred to them by a mutual friend. I googled them, and they had a lot of positive reviews. After speaking with them, I felt like they were detail-oriented and highly skilled. 

How much have you invested in them?

We’ve spent about $50,000. 

What is the status of this engagement?

We started working together in June 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re incredibly adept at understanding what types of campaigns to build at the cheapest cost and with the greatest efficiency. They were able to generate leads for us at a low cost. Customer acquisition cost was less than $1,000, which is very profitable given our line of business. 

How did The Snow Agency perform from a project management standpoint?

They use Notion. Their work is well-written out, and there is a lot of thought put into their project plans. 

What did you find most impressive about them?

Their attention to detail and quality of work is exceptional. 

Are there any areas they could improve?

We’re hitting a bit of a plateau at the moment. I’d love to get more direction from them about navigating other channels to acquire more customers. 

Do you have any advice for potential customers? 

It’s all about how proactive you are and making sure you hold them accountable. You can extract more value from the relationship by staying engaged. 

BACKGROUND

Please describe your company and your position there.

I am the President of a multi million E-commerce company. Snow has handled our social media buying strategies and month over month has met the KPIs we agreed on. They’ve been flexible with our needs and have been easy to work with. We trust that Snow has our best interests in mind and we will continue to grow with them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Snow Agency?

We hired Snow to handle our media buying

SOLUTION

How did you select this vendor?

Snow agency was referred to us.

Describe the scope of their work in detail.

Fb and IG media buying and ad creation

What was the team composition?

We work directly with all team Members as all have their unique skill they bring.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KPIs have been met

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

I like their communication and honesty.

Is there any area for improvement or anything that could have been done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a clean ingredient pet food company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Snow Agency?

We're using SNOW Agency for our paid social marketing, including Facebook Ads and now TikTok ads.

SOLUTION

How did you select The Snow Agency and what were the deciding factors?

Several friends in e-commerce told me about their previous success with SNOW Agency and how they were able to scale their companies.

Describe the project in detail and walk through the stages of the project.

We have a team of experienced Facebook Ad managers and content creators working with us to scale our marketing.

How many resources from The Snow Agency team worked with you, and what were their positions?

We have an account manager and several content creators.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've doubled our revenue since working with SNOW.

How effective was the workflow between your team and theirs?

We share a slack channel, and I am impressed with their responsiveness.

What did you find most impressive or unique about this company?

The team is knowledgeable and a great resource to bounce ideas off of.

Are there any areas for improvement or something they could have done differently?

I'd love to see them offer website optimization.