How did you select this vendor?
We wanted to work with a company that has a local presence, so after contacting a number of agencies in the Portland area, we landed on S'more Brands. Their owner freely shared advice that we really appreciated, particularly the recommendation that our first project should be our marketing plan rather than the website.
Describe the scope of their work in detail.
We started off with a call that lasted a couple of hours to discuss what our goals were, spending a lot of time figuring out what our target market looks like and discussing ideas about how we could best achieve them. They did their research and came back with an outline of the strategy, which we provided our input on.
It covered our target market, a strategy for the website and its SEO, advertising opportunities, ideas about how to communicate our message, a social media strategy, and a plan to create content for the blog and YouTube. The plan included a recommended timeline with everything prioritized into phases.
What was the team composition?
I worked with their owner directly who handles all the high-level strategy. The rest of the small team does the work. For the website project, we'll be collaborating with both the owner and their in-house designer.