SmartSites

BACKGROUND

Please describe your company and position.

I am a Salesperson at Manahawkin Kia

Describe what your company does in a single sentence.

We are a Car Dealership for KIA, Selling New and Used/Certified Pre Owned.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Increase Sales
• Increase oppertunities
• increase revenue

SOLUTION

How did you find SmartSites?

• Online Search
• Referral

Why did you select SmartSites over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the "SmartSites" involves a comprehensive range of tasks and responsibilities aimed at enhancing the online presence and engagement of our brand. The company is responsible for managing our social media accounts, creating and curating content, and implementing effective strategies to increase brand awareness and drive user engagement. Key deliverables of the "SmartSites" company include: 

• Content Creation: The company will be responsible for developing high-quality and engaging content tailored to our target audience. This includes creating visually appealing graphics, writing compelling captions, and sourcing relevant content to share with our followers. 
• Social Media Management: The company will handle the day-to-day management of our Facebook and Instagram accounts. This includes monitoring comments, messages, and interactions, responding to inquiries, and ensuring a consistent brand voice and tone across all posts. 
• Posting Schedule: The social media company will develop a posting schedule that outlines the frequency and timing of content updates. They will strategically schedule posts to maximize reach and engagement, taking into account peak user activity times and trends. 
• Analytics and Reporting: The company will track and analyze key performance metrics to evaluate the success of our social media efforts. They will provide regular reports detailing the growth of our follower base, engagement rates, reach, and other relevant metrics. These insights will help us refine our social media strategy and make data-driven decisions. 
• Community Management: The social media company will actively engage with our online community by responding to comments, messages, and reviews. They will foster a positive and interactive environment, addressing any concerns or issues promptly and professionally. 
• Ad Campaigns: As part of their responsibilities, the company will create and manage targeted advertising campaigns on Facebook and Instagram. This may include developing ad creatives, defining target audiences, setting budget parameters, and monitoring ad performance. 

Overall, the scope of work for the "SmartSites" encompasses content creation, community management, social media strategy, analytics and reporting, and ad campaign management. By delivering on these key responsibilities, the company aims to enhance our brand's online visibility, engagement, and ultimately drive business growth through effective social media marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with SmartSites have demonstrated significant progress and success in several key areas. The company's expertise in social media management, content creation, and strategic advertising campaigns has contributed to tangible improvements in our online presence and overall marketing performance. 

• Increased Follower Base: With SmartSites' assistance, we have experienced a notable growth in our follower base across both Facebook and Instagram. This increase in followers indicates an expanded reach and a growing online community for our brand. 
• Enhanced Engagement Rates: Through their effective content creation strategies and community management efforts, SmartSites has successfully boosted engagement rates on our social media platforms. This can be measured by the number of likes, comments, shares, and overall interactions with our posts. 
• Improved Reach and Impressions: The strategic posting schedule implemented by SmartSites, considering peak user activity times and trends, has resulted in improved reach and impressions of our social media content. This can be measured by the number of users who have seen our posts and the overall visibility of our brand. 
• Higher Click-through Rates (CTR): By developing targeted ad campaigns, SmartSites has helped us achieve higher click-through rates, indicating increased interest and engagement from our target audience. This metric demonstrates the effectiveness of their ad strategies and their ability to drive traffic to our website or specific landing pages. 
• Increased Website Traffic: The successful implementation of social media marketing strategies by SmartSites has led to a measurable increase in website traffic. Through analytics and reporting, we have observed a higher number of visitors referred to our website from social media platforms, indicating improved online visibility and user engagement. 
• Conversion and Sales Growth: SmartSites' efforts in crafting compelling content and targeted advertising campaigns have also contributed to an increase in conversions and sales. By driving qualified traffic to our website and engaging users through social media channels, they have played a crucial role in our business growth and revenue generation. 
• Data-driven Decision Making: SmartSites' comprehensive analytics and reporting capabilities have provided us with valuable insights and data to inform our social media strategy. Their regular reports have allowed us to track progress, identify areas of improvement, and make informed decisions based on key performance metrics. 

These measurable outcomes collectively demonstrate the progress and success achieved through our collaboration with SmartSites. Their expertise in content creation, social media management, and strategic advertising has positively impacted our brand's online visibility, engagement, and overall business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SmartSites' project management approach has been commendable in several aspects: 

• Timely Delivery: SmartSites has consistently delivered items according to the agreed-upon timelines. Whether it was content creation, social media posts, or ad campaigns, they have been prompt in meeting deadlines. Their adherence to the schedule has helped us maintain a consistent online presence and ensured the timely execution of our marketing strategies. 
• Proactive Communication: Throughout the project, SmartSites has maintained open and proactive communication channels. They were attentive to our needs and took the time to understand our goals, target audience, and brand guidelines. Their team consistently kept us informed about the progress of various tasks, sought clarifications when needed, and provided regular updates on the project status. 
• Responsive to Needs: SmartSites has been highly responsive to our needs and requirements. They have shown a willingness to adapt their strategies and tailor their approach based on our feedback and evolving objectives. Whenever we had specific requests or modifications, they promptly addressed them and ensured that our expectations were met. Their flexibility and responsiveness have been invaluable in delivering a customized solution that aligns with our brand vision. 
• Proactive Problem Solving: In addition to being responsive, SmartSites has demonstrated a proactive approach to problem-solving. They anticipated potential challenges and provided proactive solutions to mitigate them. Whenever unexpected issues arose, they promptly communicated the situation, proposed alternatives, and worked collaboratively with us to find the best course of action. Their proactive problem-solving mindset helped us overcome obstacles efficiently and stay on track. 
• Attention to Detail: SmartSites' project management has exhibited a strong attention to detail. They have shown meticulousness in their content creation, ensuring accuracy, relevance, and brand consistency. From crafting compelling social media posts to designing effective ad campaigns, their commitment to quality and attention to even the smallest details have resulted in polished and impactful deliverables. 

Overall, SmartSites' project management has been exemplary. They have consistently delivered items on time, displayed proactive communication, and remained responsive to our needs and requests. Their attention to detail and problem-solving skills have greatly contributed to the success of our collaboration. We highly appreciate their professionalism, dedication, and the exceptional level of service they have provided throughout the project.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found several aspects of SmartSites to be impressive and unique. Here are the highlights: 

1. Expertise in Social Media Management: SmartSites' extensive knowledge and expertise in social media management stood out to me. Their team demonstrated a deep understanding of various platforms like Facebook and Instagram, including the latest trends and best practices. 
2. Comprehensive Services: What sets SmartSites apart is their ability to offer a comprehensive range of services related to social media. From content creation to posting schedules, analytics and reporting, community management, and even ad campaigns, SmartSites covers all aspects of social media management under one roof. This level of integration and coordination makes working with them efficient and convenient. 
3. Customized Content Creation: I was impressed by SmartSites' ability to create tailored and engaging content for our social media platforms. They took the time to understand our brand, target audience, and industry, ensuring that the content they produced aligned perfectly with our goals and resonated with our followers. 
4. Data-Driven Approach: SmartSites' emphasis on data and analytics is commendable. They provided detailed reports and insights on the performance of our social media campaigns, enabling us to make informed decisions and optimize our strategies. This data-driven approach helped us achieve better results and measure the effectiveness of our social media efforts. 
5. Proactive Community Management: The team at SmartSites actively managed our social media communities, engaging with our followers and responding promptly to their queries and comments. Their proactive approach helped us foster a strong connection with our audience, enhancing brand loyalty and customer satisfaction. 
6. Effective Ad Campaigns: SmartSites' expertise in running targeted ad campaigns on social media platforms was impressive. They helped us reach our desired audience and achieve our advertising goals, whether it was increasing brand awareness, driving website traffic, or generating leads. Their strategic approach and attention to detail ensured that our ad campaigns delivered measurable results. 

Overall, SmartSites' expertise, comprehensive services, customized content creation, data-driven approach, proactive community management, and effective ad campaigns make them a standout company in the field of social media management. I highly recommend their services to any business looking to elevate their social media presence and achieve tangible results.

Are there any areas for improvement or something SmartSites could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Dixie Belle Paint

Describe what your company does in a single sentence.

Wholesale and manufacturer Chalk paint, mineral paint, clay paint and other DIY products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Optimize SEO on our website

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

Pricing first our budget, Great culture fit, Good value for cost, Company values aligned

What was the size of SmartSites’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Optimizing SEO, doing some web development,helping with site speed too.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Created backlinks
• Created Blog material
• Optimizing meta descriptions
• Ongoing project, more to come

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive, communicate regularly, easy to work with, this is an ongoing project but so far we are thrilled with them.

What was your primary form of communication with SmartSites?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

We hired Smartsites after a very thorough research of many SEO companies. We are so happy we've chosen them. They are so attentive and keep us updated constantly. What I really like about them is that they always say that it is "our" website that we are optimizing for SEO. The fact that they act like it is their own makes us feel like the do the work as if it were for themselves. We are truly a team!! Thank you Smartsites for all you are doing for us.

Are there any areas for improvement or something SmartSites could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Royale Coffee Company is a wholesale specialty coffee roasting company serving the food service industry. The company is expanding into retail sales through an on-line store and e-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We rebranded and launched an online store and hired SmartSites for Google PPC activity. The goal was to create advertising that was competitive and resulted in a steady flow of traffic to the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

Interviews and quotes were obtained from several vendors. SmartSites was chosen based on customer service, reputation, and price.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Royale Coffee Co is new to e-commerce, so the project started from ground zero. At first, a survey was conducted to gather company background, product information, target markets, etc. Next, accounts were established on various Google Business platforms, social media, etc. Then SmartSites created the ads and campaigns, and we were off and running in just a few weeks.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a Project Manager who was responsible for all elements of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The measurables were site impressions, clicks, and conversions. Additional analytics were used to determine ad effectiveness.

Describe their project management style, including communication tools and timeliness.

The Project Manager was responsible for all aspects of the account. They were helpful to answer any question and to carefully explain the process and metrics. Answers and reports were timely and relevant.

What did you find most impressive or unique about this company?

Their level of knowledge was impressive. Their responsiveness was excellent, and they were delightful to work with.

Are there any areas for improvement or something they could have done differently?

I would have liked to see more research and conclusions in the data to drive course corrections.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a footwear brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We hired SmartSites to manage our Google Ads account. Our goals were to capitalize on our branded traffic and establish a strategy for product listing ad placements.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with SmartSites in the past with previous brands and it's always been an excellent experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First we had a project kickoff where we reviewed the scope of the project and discussed goals / objectives. SmartSites began by fixing issues with conversion tracking and then reworked our strategy for search to maximize our branded traffic. They also created a product feed and optimized it for purchases.

How many people from the vendor's team worked with you, and what were their positions?

My main point of contact is the eCommerce Team Leader, Zach. I've worked with him on projects in the past and I know that I can rely on his experience.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen a positive impact on both revenue and traffic.

Describe their project management style, including communication tools and timeliness.

Zach is not only transparent about deliverables but also rarely misses a deadline. He's effective in communicating high level concepts and has high attention to detail.

What did you find most impressive or unique about this company?

Most agencies i've worked with in the past i've been made to feel unimportant and undervalued. What makes SmartSites stand out to me is the transparent and open communication style and personal touch.

Are there any areas for improvement or something they could have done differently?

None at the time, our engagement is going extremely well!

BACKGROUND

Please describe your company and your position there.

I am CEO of Hemp Generation. We make and sell cannabis products that are legally defined as hemp.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

SEO and ranking on google for our brick and mortar business locally and nationally and website optimization in general.

SOLUTION

How did you select this vendor and what were the deciding factors?

Smartsites came up first in google showing they know what they are doing and how to do that for others. their company size and wide expertise caught my attention.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Smartsites would do work requested and then we would review it into a final draft

How many people from the vendor's team worked with you, and what were their positions?

Working with Kelley at smartsites has been an amazing experience. She is very passionate and caring about the work she does with us and is always very responsive to our feedback and criticism and always seems to be moving our account in the direction of finding the best way to work together. She is willing to meet with us as frequently as we desire and has helped our company stay ahead of SEO in our industry.

Without Kelley at smartsites, who knows how far behind we may have gotten. Their team was slow and steady to make sure to get our content and branding right and it has been a pleasure to work with the people at smartsites. They are all more than willing to do what is necessary to make your company succeed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They helped us rank higher on SEO and increased our website traffic and sales.

Describe their project management style, including communication tools and timeliness.

Kelley was our amazing project manager who helped tremendously!

What did you find most impressive or unique about this company?

Their projet manager, Kelley!

Are there any areas for improvement or something they could have done differently?

Maybe having the best of the best assigned to our work first would be awesome. It seems like sometimes the company doesnt have the same exact people doing the nitty gritty work which makes it difficult to see consistent work. However, our project manager Kelley has worked hard to reserve specific members of smartsites to our company so that we can receive consistent work.

BACKGROUND

Please describe your company and your position there.

I am the owner of a shopify store specializing in books.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites?

I was running my own facebook and google ads. While I was getting a satisfactory return on my investments, the time and stress the ads were taking up were wearing me down and taking a toll on my business.

SOLUTION

How did you select this vendor?

After a conference call with Smartsites and their team, I was impressed by how concerned they seemed to be not only with my business needs but with me as a business owner. I know my business is a "small fish" for them but they really showed up for me in that first meeting and genuinely and kindly answered all my questions and addressed my concerns.

Describe the scope of their work in detail.

Smartsites handles my advertising on facebook and google. Specifically PPC campaigns.

What was the team composition?

I work closest with Isaah. He is excellent at what he does and has completely taken the stress out of my life with regard to online advertising. He is easily accessible, responsible and easy to communicate with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a comfortable ROI that ranges from 3x to 5x more since switching to Smartsites.

How effective was the workflow between your team and theirs?

Isaah is very responsive and easy to communicate with. Even at irregular hours in which I did not expect him to be available!

What did you find most impressive about this company?

The personability.I thought SmartSites would treat me like a small fish, but they truly care about me and my business.

Is there any area for improvement or anything that could have been done differently?

Nothing to note so far.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a family own automotive parts business. Create and innovate parts and components for performance and off-road vehicles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We hired SmartSites for PPC services, with the goal of improving our current situation for advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

After a lot of online research, I decided on SmartSites due to their track record, reviews, and high marks in our field of business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us to completely rework our campaigns, targeting, and budgets in order to most effectively advertise for our business.

How many people from the vendor's team worked with you, and what were their positions?

I know there are plenty of others that likely work on our account, but I work directly with our PPC Analyst, Rich Gedeon. He has been an amazing help to my entire team and we are immensely grateful for his time, dedication, and level of professionalism with our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic, ROAS, and order value has all increased exponentially since they took over our account last year.

Describe their project management style, including communication tools and timeliness.

Rich is extremely responsive to my every request, which can be a lot sometimes. He allows me to be heavily involved in the process and never makes me feel like I'm overstepping. If I don't understand something, he is wonderful about explaining all the details to me. He leaves no stone unturned when it comes to advertising for our business and keeps me very informed on any updates in a timely fashion.

What did you find most impressive or unique about this company?

Their knowledge, efficiency, dedication, and responsiveness have all been far above my expectations. The working relationship between myself and my analyst, Rich, could not be a better match. He knows I'm a control-freak and he doesn't fault me for it. I know he's great at his job and I never question his insight or recommendations. It is a win-win.

Are there any areas for improvement or something they could have done differently?

The only regret I have about Rich and the SmartSites Team is not having switched to them sooner. I have not a single complaint. They're absolutely great at what they do and I trust them 100%!

BACKGROUND

Please describe your company and your position there.

I am the senior content marketing manager at a startup in the fintech space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We are a small team at a startup, and we help in a variety of areas. SmartSties is helping us with keyword research, SEO-focused content, backlinking strategy and execution, and technical site audits/fixes.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had customer stories that aligned with our needs. They were responsive and worked quickly to understand our business.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

SmartSites has done some work in WordPress to update content and optimize technical elements of our website. To this point, much of the work has been keyword research and strategy recommendations in shared spreadsheets. They use ActiveCollab for project management which provides the visibility we need to work effectively with them. The team is very good about keeping each element of the project up to date.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, and since the project began, we have worked exclusively with our project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not yet -- we are still a very young company and early in the campaign. We have pivoted our strategy as a business and SmartSites has been responsive and adaptable as we evolve.

How effective was the workflow between your team and theirs?

Excellent. Brianna is our project manager. She is responsive via email and always happy to get on a call. Our project is up to date every morning with progress.

What did you find most impressive or unique about this company?

The point of contact is usually the difference maker in a partnership like this. Our project manager is one of the best we've worked with. The team's work has been helpful and proactive, and she is the driving force.

Are there any areas for improvement or something they could have done differently?

To this point, SmartSites has done everything we've asked and more.

BACKGROUND

Please describe your company and your position there.

I'm the VP of a marketing and technology company in which I manage a number of social media marketing campaigns for large clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites?

We hired SmartSites to help manage very specific verticals in social media in which they could help us scale ad spend in a short period of time.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a connection via our company that referred us to them, and the relationship turned into a longstanding partnership. Since SmartSites is easy to work with and dependable, we have continued the relationship.

Describe the project in detail and walk through the stages of the project.

We hired SmartSites for account management and support for social media marketing campaigns. We started by engaging via email/phone and have periodic follow ups whenever SmartSites can assist us with any pressing technical issues or obstacles related to campaign spending.

How many resources from the vendor's team worked with you, and what were their positions?

We work with two people, the co-founder/co-ceo, on an ongoing basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to scale one of our main advertising verticals over the years without any interruption. Having access to SmartSites' account management skills and support makes it so our clients are always happy and see consistent results without interruption.

How effective was the workflow between your team and theirs?

We have direct contact with the owners of the company who respond to us very quickly to solve any issue that pops up.

What did you find most impressive or unique about this company?

The company is always available to us, responsive, and friendly in all of our communications. It makes working together very stress-free.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind right now.

BACKGROUND

Please describe your company and your position there.

Since 1989, R & Y A/C Compressors has been providing quality automotive air conditioning parts and services. We are family owned and operated. We specialize in automotive air conditioning and heating systems on all vehicles, both foreign and domestic. We are one of the largest aftermarket mobile climate control parts suppliers in the industry, and one of the largest compressor remanufacturers in the world. We only focus on a/c parts. I am the Executive VP here and primarily focus on sourcing our parts and components and handling all aspects of our online sales. channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites?

We hired SmartSites to create and design our website as well as handle all of our SEO and PPC needs. They created every aspect of our website and continuously update any request we have.

SOLUTION

How did you select this vendor and what were the deciding factors?

When we were looking to hire a website development company, we searched for several months and interviewed many companies. We ended up choosing SmartSites because of their vast portfolio as well as their prior experience in creating automotive parts websites.

Describe the project in detail and walk through the stages of the project.

We wanted to create a website to sell our automotive air conditioning parts. Our previous website was lacking all the functionality of a modern website and we needed a partner to help us create our vision. The project took approximately 4 months to complete, and we are still working with SmartSites to this day to keep our website up to date with data/photo updates as well as marketing (SEO and PPC).

How many resources from the vendor's team worked with you, and what were their positions?

Several people at SmartSites. We have a Project Manager, a PPC Director, a CRO Operations Manager, and we have worked directly with the owners of the company. Every person at SmartSites has always been very responsive and helpful with any request we have.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we initially launched our website with SmartSites we did not have many sales (as we expected) since it was the beginning of our new website, but as the website continued to get stronger and more recognition we have been able to exceed all of our sales expectations.

How effective was the workflow between your team and theirs?

The workflow between our team and SmartSites' team was exceptionally good. They are were and still are very responsive and quick at completing any task we ask of them.

What did you find most impressive or unique about this company?

The most impressive thing about SmartSites is their ability to actually do what they say and do it very well. We worked with other website development companies in the past who would promise all these great things, but would never follow through. However, in the first month of working with SmartSites we saw their attention to detail, how they would quickly respond to our questions, and how they would actually complete the tasks effectively.

Are there any areas for improvement or something they could have done differently?

Not at all. I do not have any complaints. In today's day and age, it is quite difficult to find a company that is reliable and trustworthy. But with SmartSites, you definitely get that and much more.