SmartSites

BACKGROUND

Please describe your company and position.

I am an executive of Star Lift LLC

Describe what your company does in a single sentence.

Star Lift installs, services, and maintains stairlifts and accessibility solutions to help people safely navigate their homes and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Increase qualified leads and customer inquiries through improved digital marketing and targeted online campaigns.
• Enhance Star Lift’s online presence and brand visibility with a modern, optimized website and stronger search rankings.
• Drive measurable revenue growth by improving conversion rates and streamlining the customer journey across digital channels.

SOLUTION

How did you find SmartSites?

Can't remember

Why did you select SmartSites over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work – SmartSites for Star Lift LLC (Advertising Focus)

1. Paid Search Advertising (Google Ads & Related Platforms)

Develop, launch, and actively manage pay‑per‑click (PPC) campaigns targeting high‑intent keywords related to stairlifts, installations, and accessibility services in our service regions.
Create compelling ad copy and configure ad extensions to maximize visibility and click‑through rates.
Continuously monitor and adjust bidding strategies, budgets, and targeting parameters to improve cost efficiency and lead quality.

2. Campaign Optimization & Conversion Tracking

Set up conversion tracking to measure calls, form fills, and quote requests generated from ads.
Perform ongoing A/B testing on ad creatives and landing pages to improve conversion rates.
Optimize audience targeting and geographic focus to ensure ads reach the most relevant prospects.

3. Reporting & Strategic Insights

Provide regular reports detailing key performance metrics, including impressions, clicks, conversions, cost per lead, and return on ad spend (ROAS).
Offer actionable recommendations based on performance data, seasonal trends, and business goals.
Meet periodically to review progress and align on future advertising strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

✅ Increased Lead Volume:

A significant rise in inbound leads (calls, form submissions, quote requests) directly attributable to paid ads.
✅ Improved Cost Efficiency:

Reduced cost per lead (CPL) through ongoing optimization.
✅ Higher Conversion Rates:

Landing page and ad optimizations led to more site visitors converting.
✅ Increased Market Reach:

Expanded visibility in targeted regions, resulting in more impression share and brand exposure.
✅ Revenue Impact:

Leads generated through ads directly contributed to booked jobs and revenue growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Responsiveness
SmartSites demonstrated excellent project management throughout our engagement. They were highly organized, setting clear timelines for campaign launches, optimizations, and reporting — and consistently delivered on time or ahead of schedule. Our account manager, Richard Gideon, stayed in regular communication with us, promptly addressing questions, providing updates, and adjusting strategies based on our feedback or shifting business needs. Their responsiveness and proactive approach made it feel like we had an in‑house advertising team fully aligned with our goals.

Ask ChatGPT

What was your primary form of communication with SmartSites?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about SmartSites was their combination of deep expertise and truly personal service. Unlike many agencies that feel distant or generic, SmartSites—through our account manager Richard Gideon—took the time to understand our specific industry, service regions, and customer base. They didn’t just run ads; they tailored every campaign to our goals, proactively suggested improvements, and backed everything with clear data. That level of care and customization made them stand out as a partner who genuinely invests in our success.

Are there any areas for improvement or something SmartSites could have done differently?

Overall, our experience with SmartSites has been excellent, and there’s very little we would change. If anything, we would have appreciated even more proactive sharing of new advertising opportunities or experimental campaign ideas as our engagement matured. While they were highly responsive to our needs, occasionally receiving a bit more forward‑looking insight—such as emerging ad platforms, seasonal promotion suggestions, or advanced audience targeting options—could have added even more value.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of Monster Tree Service

Describe what your company does in a single sentence.

Residential and commercial tree service company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Generate more qualified leads

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a partner agency to help us get our phones ringing and email form fills with qualified and serious buyers in our competitive industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We track how many leads we get from online form fills and LSA ads versus other paid or organic advertising. We had an agency prior to SmartSites that had taken 5 months and gottne us only 37 leads. In only our second month with SmartSites, not even a full two months to be fair, they had gotten us 22 leads alone, and we're still in the learning phase and ramp up!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Julian is always prompt to reply to emails and he scheduled bi-weekly meetings so we could discuss what he's seen over the two week period and make suggestions to increase leads!

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that they seem to be able to deliver what you ask for! I know it's early days but with marketing that makes them even more impressive, since everything is usually on a lag with any new marketing attempts/agencis, this is the learning and ramp-up, and I am so excited to see what's to come!

Are there any areas for improvement or something SmartSites could have done differently?

Not yet!

BACKGROUND

Please describe your company and position.

I am an executive at BHlue Events LLC

Describe what your company does in a single sentence.

We are a premier travel management company specializing in luxury adult vacations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• SEO
• Website Cleanup / Broken Links

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• travel services

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted thorough keyword and competitor research, citation audits, and broken link checks, while also offering content strategy recommendations tailored to my business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each month, I received detailed marketing reports that analyzed my website traffic and performance, giving me clear insight into what was working and what needed attention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each month, I received detailed marketing reports that analyzed my website traffic and performance, giving me clear insight into what was working and what needed attention.

The team also worked on various content updates and created new page content that aligned with my goals. My project manager, Axelle, was consistent with communication, always keeping me informed on current tasks and next steps.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism and communication regarding the various projects were impressive.

Are there any areas for improvement or something SmartSites could have done differently?

Sometimes it was a challenge connecting with the offshore team but definitely understandable since we work in different time zones but it worked out accordingly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Berman Physical Therapy

Describe what your company does in a single sentence.

Help people to move better, avoid needless surgeries and medcations while maintaining a high quality of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Asses current performance
• Advise with outlined opportunities
• Exceed performance in leads, quality control, blogs, etc

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Blog creation, posting, designing, marketing, researching, SEO services, website management, back end management, google ad development and marketing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each period, we were emailed a detailed report with the performance of the SmartSite services and a comparable measurement to previous reports and compeditors. They also montoroed competition for us. Our leads and lead quality were siginificantly improved, our SEO optimization improved, our blogs all around improved, our back end of things improved. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

With patience, positivity, and urgence. Whenever I had a question and reached out, the Smartsite team was quick to respond and qas quick with solutions. Tori especially went above and beyond for my team and myself. When we added a new team member to our in office location, Tori was one of the first to hop on a call to introduce herself as well as what her role is to help get our new teamate all caught up! 

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The knowledge and work ethic. The ability for each department to be able to in depth explain complexities in their scope of work with us in a way that is digestible and understandable is much appreciated. Tori is quick to respond and gets the work DONE! My experience with the company has been impressive. I recommend them, and especially Tori to others!

Are there any areas for improvement or something SmartSites could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the Program Manager of a waste transportation company.

Describe what your company does in a single sentence.

Our company is a federal contractor that provides waste transportation and facilities support services nationwide 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• SEO Optimization
• Social Media Managment

SOLUTION

How did you find SmartSites?

• Online Search
• Clutch Site

Why did you select SmartSites over others?

• High ratings
• Company values aligned

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope includes monthly reporting with detailed analytics to track key performance metrics and ensure transparency on all ongoing digital efforts. Additionally, we conduct weekly progress meetings focused on website development, providing status updates, addressing any roadblocks, and aligning on upcoming tasks to ensure the project remains on schedule and aligned with our goals. All tasks at the lowest leveled are shared via the companies CRM program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social Media Growth: Increased follower count and engagement rates across platforms due to consistent and creative content managed by Kymber.

Analytics Insights: Monthly reporting has provided actionable insights, helping us refine strategies based on traffic sources, page performance, and audience behavior.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SmartSites has demonstrated strong project management throughout our engagement. While our website project timeline has experienced a few delays on our end, their team has been extremely understanding and flexible. They’ve met us at every turn with clear communication, timely updates, and a solutions-oriented mindset.

Despite the scheduling shifts, SmartSites continues to deliver on key milestones such as social media content, analytics reporting, and planning sessions. 

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about SmartSites is their ability to combine creative execution with strategic thinking. They don’t just produce content—they take the time to understand our brand, goals, and audience, and tailor their approach accordingly.

Their team communication is seamless, and they’ve been incredibly responsive and adaptable throughout the process. We especially appreciate their proactive mindset—bringing ideas to the table, offering solutions, and keeping us moving forward even when internal delays occurred on our side.

Kymber, in particular, has been a standout—her creativity, consistency, and professionalism in managing our social media has truly elevated our brand presence.

Are there any areas for improvement or something SmartSites could have done differently?

Areas for Improvement:
Overall, our experience with SmartSites has been very positive. One area for potential improvement would be establishing clearer and more structured project timelines, particularly for larger initiatives like website development. While the team has been flexible and responsive—especially during delays on our end—more defined milestone dates and deliverable tracking could help streamline progress and set clearer expectations moving forward.

That said, their willingness to adapt and communicate openly has helped maintain momentum despite timeline shifts.

BACKGROUND

Please describe your company and position.

 I am the Team Member of an education company 

Describe what your company does in a single sentence.

we conduct driving lessons and road tests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• PPC
• Marketing

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with SmartSites to scale our driving school’s online presence. We needed landing pages tailored to different customer segments (immigrants, teens, adults), fast-loading mobile-first design, conversion tracking, and Google Ads support. Our core challenge was converting form fills and calls into booked lessons and tests within a very niche industry. SmartSites’ solution was critical to our growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clarity and professionalism stood out from day one. Their intake process was very detailed, which helped them design exactly what we needed. They didn’t just build; they collaborated—offering layout advice, performance suggestions, and even marketing alignment. We especially appreciated how they worked with our internal tools (like JotForm and WhatsApp integrations) rather than pushing a one-size-fits-all solution.

better CPCs, better interaction rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are quick to respond and even text me

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tanner and Tarun were phenomenal to work with — extremely sharp, responsive, and intuitive. Tanner helped us refine our paid ad strategy and identify high-converting niches. Tarun understood our CRM and API needs instantly and coordinated seamlessly with our team. Their insights on ad copy, audience targeting, and tracking were game-changing.

Are there any areas for improvement or something SmartSites could have done differently?

n/a 

BACKGROUND

Please describe your company and position.

I am the GM of Capital Auto Sales

Describe what your company does in a single sentence.

Used Car sales and Service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Bring more traffic to our website converting to leads

SOLUTION

How did you find SmartSites?

Referral

Why did you select SmartSites over others?

• High ratings
• Referred to me

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full setup and management of Google Ads campaigns
Ongoing PPC optimization and A/B testing
Custom reporting on traffic, clicks, and conversions
Strategic recommendations aligned with business goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 40% increase in website traffic within the first 3 months
2. 30% boost in qualified leads and phone inquiries
3. 26% decrease in cost per click (CPC)
4. Notable improvement in overall ROI from digital advertising

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SmartSites demonstrated excellent project management throughout. They maintained a clear schedule for campaign updates and reporting. We had bi-weekly check-ins, and I received regular performance reports without needing to chase anyone down. Andrea was proactive in sharing updates and suggestions, and Ben always ensured our goals were being met. Their use of project tracking tools and prompt email communication made the entire process smooth and transparent.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Andrea didn’t just manage the campaigns — she constantly looked for ways to improve performance and explained the "why" behind each change. Ben added a strategic layer, ensuring everything aligned with our broader business objectives. Their team didn’t feel like an outside vendor — they operated more like an extension of our business. The level of personalization, attention to detail, and dedication to real, measurable results made them stand out from other marketing partners I’ve worked with in the past.

Are there any areas for improvement or something SmartSites could have done differently?

While the overall experience was very positive, there are two areas where SmartSites could improve. First, it would’ve been helpful to have real-time access to a campaign dashboard to monitor performance between scheduled reports. Second, I would have appreciated more proactive recommendations for additional services — such as SEO, social media, or website enhancements — that could complement the PPC efforts. I believe there was an opportunity to expand the relationship further, and I would have been open to exploring more ways to grow the business.

BACKGROUND

Please describe your company and position.

I am the Account Manager of AVPS

Describe what your company does in a single sentence.

Merchant credit card processing services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Grow our marketing efforts
• Increase visibility to our website
• Obtain more leads

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Revamping and optimizing our website for both desktop and mobile users. They have gone a deep dive into keywords and phrases to optimize our account. They have helped with design concerns and offer guidance on what will help drive customer interest. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website is definelty getting more visibilty. We are still working on getting more interested clients in a highly competative market. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have always delivered on time in addition to taking on additional tasks. They reply quickly to questions and concerns and are always availalbe to jump on a call with any questions we may have. They have worked with multiple internal teammembers and are willing to go over things more than once if needed. 

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

They seem to be engaged and really invested in growing our business. 

Are there any areas for improvement or something SmartSites could have done differently?

This is the third marketing company we have worked with and they seem to deliver better than the others. I can't think of anything at the moment that they could have done better. 

BACKGROUND

Please describe your company and position.

 I am the Director of Ecommerce of an automotive company 

Describe what your company does in a single sentence.

My company houses the automotive aftermarket’s top shelf manufacturers of performance products. From hot rods to muscle cars, late-model cars, trucks, motorcycles and professional race teams, our group’s industry savvy and product expertise provide spark, horsepower, sound, and unrivaled performance for enthusiasts of classic to modern vehicles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Drive profitable SEM sales

SOLUTION

How did you find SmartSites?

Referral

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SmartSites was tasked with driving additional, profitable sales via SEM (Google, Meta, Bing, etc.) initiatives for one of our brands.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SmartSites took our ROAS from 2-3x to 7-9x depending on seasonality. They're truly transformed our SEM strategy and ecommerce business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have weekly meetings with our account managers (Anthony and Issah) to align on priorities and hit performance targets. They're very responsive via email between calls and keep the train on the tracks.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The affordability and dependability, Can't forget the performance gains either!

Are there any areas for improvement or something SmartSites could have done differently?

I wish they would've found us sooner so we could've made more money together.

BACKGROUND

Please describe your company and position.

I am the Owner of Southern California College of Barber and Beauty

Describe what your company does in a single sentence.

Barber beauty school 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Website
• Sco optimization

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

High ratings

How many teammates from SmartSites were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Optimize website ans seo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More traffic to website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

I have the pleasure of working with Kristin Goins at SmartSites, and I cannot recommend her highly enough. As the Project Manager and Web Design Team Lead, Kristin consistently demonstrated exceptional leadership, creativity, and dedication to delivering outstanding results.

From the outset, Kristin took the time to understand our vision and goals, ensuring that every aspect of our project was aligned with our objectives. Her ability to translate our concepts into actionable plans was impressive, and she kept the team focused and motivated throughout the process.

Kristin’s communication skills are top-notch; she provided regular updates and was always available to address any questions or concerns. Her collaborative approach fostered a positive team environment, making it easy for everyone to contribute their ideas and expertise. 

The results are exceeding our expectations, thanks to Kristin's keen eye for design and attention to detail. She ensured that our website was not only visually stunning but also user-friendly and optimized for performance.

Overall, working with Kristin is a fantastic experience. She is a true asset to the SmartSites team, and I look forward to collaborating with her on future projects. If you’re seeking a skilled Project Manager and Team Lead who can elevate your web design efforts, Kristin is the one to go to!

Are there any areas for improvement or something SmartSites could have done differently?

None