We help businesses win through data
Smartlytics Consultancy is an entreprenuerial data analytics consultancy powered by an amazing team of dataprenuers. We specialise in data analysis, digital analytics, business intelligence, data science, data eningering and data visualisation.
We work with a wide range of client withing the public and private sector allowing them to unleash their full potential through data.
headquarters
Focus
Portfolio
Holland and Barrett Unilever Leicestershire County Council Dudley Council The National Archives Natural England Hafele University of Cambridge Redington Las Vegas Media Inc Builders Union Concep Group Delineate Government of Sharjah UAE
Reviews
the project
Business Intelligence Dev for Market Research Organization
“They’re very professional, have very good communication, and are experts on data analytics and Power BI.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a research associate for a market research organization that does market research in the insurance and financial industries. I work on the development of digital tools like the database and data visualization of fintech entities. We're working on a secondary project, which involves global alternative finance benchmarks.
What challenge were you trying to address with Smartlytics Consultancy?
We needed help with development services.
What was the scope of their involvement?
Smartlytics Consultancy is using Power BI to help on our global alternative finance benchmark project. They created our Power BI dashboards consisting of several pages of different data types. The dashboard also has visualizations like bar charts and country comparisons over time.
They also convert premade designs into mock-ups and clickable and functional Power BI visuals.
What is the team composition?
We work with Mostafa (Managing Director & Lead Consultant), Ian (Data Science Consultant), and other team members who help when needed. I also spoke several times to Leon (Junior Analytics Consultant).
How did you come to work with Smartlytics Consultancy?
They performed well on the test task that we gave them. The task involved converting data in the form of spreadsheets and instructions into Power BI visuals.
How much have you invested with them?
Our organization has invested around £40,000–£50,000 (approximately $55,000–$70,000 USD).
What is the status of this engagement?
Our partnership started in April 2020, and it is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The project is ongoing; we haven’t published it yet. Everything is good so far. They’re very professional, have very good communication, and are experts on data analytics and Power BI.
How did Smartlytics Consultancy perform from a project management standpoint?
The communication with Mostafa is clear. We started with two calls a week, and we currently have weekly calls. In each meeting, we describe the next week’s tasks. We use Power BI, Excel spreadsheets, and SharePoint.
What did you find most impressive about them?
The most impressive aspect is their ability to solve hard problems and find workarounds.
Are there any areas they could improve?
There’s nothing I can think of for them to improve on.
Do you have any advice for potential customers?
I’d advise them to prepare detailed specifications.
the project
Consulting Svcs for Health & Wellness Retail Company
"We’ll continue to partner with them for a long time."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work for an organization called Holland & Barrett. We have over 1,000 stores within Europe and we’re classed as Europe’s largest health and wellbeing retailer. Our company sells anything that is related to wellness including food powders, vitamin supplements, and more. We have an annual turnover of around £800 million (approximately $1 billion USD). Moreover, we have a digital business that has a turnover of £150 million (approximately $208 million USD).
I’m the head of multichannel operations and within that role, I oversee the subscription platform which includes the marketing, UX, fulfillment, and trading proposition. Furthermore, I also look at the supply chain management and operations for the digital team.
What challenge were you trying to address with Smartlytics Consultancy?
We started using Smartlytics over three years ago in an interim capacity to help fill some of our analytics roles in-house.
What was the scope of their involvement?
They help us with our data science and automation needs. Additionally, they assist in our reporting tasks on Google Analytics where they’ve put insights together and create actionable items to drive the business forward.
They report on a consultancy basis, but they also perform bespoke work for us including tag auditing. The team continues to provide the same services while we have some colleagues on paternity and maternity leave.
What is the team composition?
We work with their lead consultant, and we’re also quite familiar with a lot of their internal data scientists and data analysts.
How did you come to work with Smartlytics Consultancy?
We saw that they were effective, cheaper, and had the best idea. Some agencies would want to charge double for the services they provide to us.
How much have you invested with them?
We’ve spent £50,000 (approximately $69,000 USD).
What is the status of this engagement?
Our partnership began in March 2018, and we continue to have projects with them.
What evidence can you share that demonstrates the impact of the engagement?
They are really good. The great thing about dealing with them is that they come across as a small business because they give all of their focus and attention to us. They are also very professional. We really feel that they treat us as one of their key clients and we get a really good engagement from them.
One of their teammates has also created so much growth and value within our subscription proposition. It has really helped us to move and make some intelligent decisions on how to grow our revenue in that area. Smartlytics has really allowed us to grow our business exponentially and also contributed to the success of our overall digital proposition. Above all, they are upfront and honest.
How did Smartlytics Consultancy perform from a project management standpoint?
They have met every single deadline that we’ve had. The team is also capable of doing nitty-gritty work and they always come to us with good analysis. We have a really strong and robust structure.
What did you find most impressive about them?
They don’t just come in and do their job. Instead, they identify areas of opportunity for us and are not confined to what we ask of them.
Are there any areas they could improve?
No, I don’t think they have any areas to improve. Smartlytics is reliable and open-minded. We’ll continue to partner with them for a long time.
Do you have any advice for potential customers?
They are naturally engaging with stakeholders and always eager to learn about their third-party customer’s business. They don’t just offer their services, they really care about providing beneficial solutions.
Smartlytics Consultancy has constantly excelled at their job, thanks to the team's professionalism, expertise in their field, and well-based communication. They are capable of overcoming difficult problems and finding great solutions. The team’s data analytics and Power BI expertise sets them apart.