What was the scope of their involvement?
Smarter PPC Clicks allowed us to start competing tactically and strategically with companies that had larger budgets right from the start. Their market insight helped us gain traction in the market right away without wasting lots of money on testing. We targeted keywords tailored to an audience that would convert. PPC is about not only getting more clicks but also attracting customers with the right intentions. Based on the search terms they use, the team knows which leads will actually convert into loans and mortgages.
Thanks to our marketing partner, our site was already reasonably well done. Smarter PPC Clicks offered an initial consultation for conversion rate optimization to assess our strategy, then tweaked and optimized it for improved performance. The site was delivering reasonably well, considering we had just launched it to markets, but we weren't hitting our desired targets. The team made changes to step up to another level. They helped us set up and launch an intense PPC campaign to put our client into the right market and managed it ever since to target our desired growth.
What is the team composition?
Our main point of contact at Smarter PPC Clicks is the owner and founder.
How did you come to work with Smarter PPC Clicks?
We're both in the marketing business. Working with many other financial sector clients, we had crossed paths with Smarter PPC Clicks and seen their work. They came recommended by people we knew. When we first spoke, we could tell they knew what they were talking about. They commissioned something through our marketing business, and it was a no-brainer to employ them to manage our campaigns for a finance company.
How much have you invested with them?
We spend around pounds 20,000 (approximately $26,300 USD) per year.
What is the status of this engagement?
We've been working together since May 2016. After the initial consultation, it took a few months to implement their suggestions. We launched the campaign in the summer. We've been doing slightly different work since our company has grown.