smart strat marketing

SmartStrat Marketing began in 2022 with a simple mission: help local construction businesses grow beyond word-of-mouth and lead directory sites like Checkatrade and TrustATrader. We quickly noticed that most trades and construction companies relied heavily on referrals, which made results unpredictable and difficult to scale.

We wanted to change that.

SmartStrat focuses on building predictable and scalable systems for lead generation, follow-up, and conversion. We combine paid advertising with AI-driven automations to ensure enquiries are captured, qualified, and followed up automatically — allowing companies to win more projects without spending more time chasing leads.

What started as a marketing service for a handful of local builders has now grown into a full performance-driven service:

• Running targeted ads to attract quality local leads

• Designing conversion-focused funnels and landing pages

• Setting up websites and brand materials

• Implementing CRM systems for organised sales pipelines

• Using AI to automate follow-ups, qualification and bookings

• Social media support and content strategies

Our goal is always simple:
More enquiries, less time wasted, and a predictable flow of new business.

Today we continue to help trade and construction companies build reliable marketing engines — so they can focus on delivering great work while we handle the systems, technology, and demand generation behind the scenes.