Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
In the first week, we had 513 website sessions. The second week that number was at 963 and 1,397 in the third week. By the fourth week, we had 1,477, and the fourth week is not over yet. Over a 4-week period in September, there has been an increase of 82% in website traffic through organic search. That shows that when people search for autism-related services on Google, they are able to find us.
For social media, we now have more comments and messages. We had 1,154 likes when we started working with The Smarketers in July. In August, we had 1,157 and in September, we had 1,207. It’s all organic. Clients tell us that they really like the content we’re sharing on Facebook and Instagram. From our franchise we received really positive feedback from that branch. We’ve been asked to refer the company who’s doing our content because they said our posts were really interesting and happy, which easily attracted people. We don’t have any paid campaigns because I wanted to measure how much we can do organically. For LinkedIn, we started off in July with 1,229 followers. We then had 1,234 in August and 1,271 in September. Since we have launched our website, the numbers have increased. For Instagram, we had 467 likes in July, 472 in August, and 526 in September.
To be straightforward, we didn’t have much idea about inbound marketing. We were new to this field. I must have asked Enoch, their CEO, thousands of questions and he was more than happy to answer all of them. They have a great team. I used to send them a lot of emails and we used to have multiple Skype meetings. They wanted to make sure that we get the highest quality content. The Smarketers was really helpful with the process.
How did The Smarketers perform from a project management standpoint?
The Smarketers created the complete project on Asana and different tasks were assigned to team members. I was able to track and see which team member from the Smarketers was responsible for which task. If I had any questions, I could directly contact their CEO and partner. Sometimes, I would be delayed in reviewing content, but they always sent me content before the week started. They really did a great job with the project management.
What did you find most impressive about The Smarketers?
In the beginning, the blog translations had a few errors. It was not wrong; it was just that people that speak Arabic have different dialects and different ways of expressing themselves. I asked an Arabic speaker to review the content they sent to me. She changed a few words and I sent it back to them. The Smarketers immediately changed their translator, which was remarkable. Now, their Arabic translations are 99.9% error-free. I really appreciate that.
Are there any areas The Smarketers could improve?
If they want to work with other healthcare organizations in the future, The Smarketers would want to learn more about those companies, the same way they did for us. Since there are always new things in healthcare, they have to keep themselves updated.