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Paul’s logo, combining a microphone with an image of his face—complete with his signature glasses—using a fresh, new color palette for a bold, eye-catching effect that connects with the primary quality of his brand: humor. The redesigned logo delivers a unique, ownable look that feels true to Paul’s fun, upbeat personality.

Next, we collaborated with Paul to develop a site that conveys the energy and expertise he brings to each of his speaking engagements. We also worked closely with him to develop a voice for the copy that was purely Paul, while still being concise and compelling. Stamped with Paul’s inimitable humor, an Instagram feed keeps the site fresh.

Because 36% of Paul’s website visitors access the site from a mobile device, we wanted to be sure that the mobile experience was top notch. We also created an innovative page layout to present his services in an interesting way that gets visitors excited to explore further. The finished site offers a visually rich experience that highlights Paul’s greatest hits—including an embedded video of his TEDx Talk—and provides visitors with a taste of his engaging style and fun approach.

Paul tells us that he has received lots of compliments on the new site (no joke!). Even better: he’s seeing a significant leap in lead conversions as well as the outstanding quality of the new speaking engagements he’s booking. We’re delighted that we could create a website that both feels true to his brand and works hard to get the results that expand his business.

host of Wine Cube Tours, is an expert guide. But his old website didn’t tell the story of all he has to offer. Combined with the slow business climate for wineries and tourism in the wake of 2017’s devastating fires, Raymond knew he needed to create buzz to drive new business—while demonstrating that a Wine Cube Tour is an experience not to be missed. To raise awareness of what makes a tour with Raymond so special, we developed a cohesive new brand—complete with an updated logo—and a highly targeted social media campaign to help get visitors excited about coming back to Wine Country.

 

We created an elegant and modern website that showcases Raymond’s expertise. Featuring beautiful photography and compelling copy that highlights what makes his custom tours unique and memorable, the site is designed to drive and simplify tour bookings. Optimized from a seven-page site, the new three-page site leads visitors through tour options and additional add-on services in a dramatically streamlined user experience.

 

To boost bookings in the wake of the Wine Country fires, we developed a powerful social media campaign to correct the idea that most of the wineries had burned down. Each of the three boosted video posts utilized beautiful photography showing lush vineyards and happy wine drinkers, along with messaging designed to tap into those vacation vibes. With careful targeting, we garnered 33k impressions in 6 weeks, driving a 62% increase in website traffic. Ultimately, the ads generated a 40% increase in bookings, selling Wine Cube Tours out for the season and booking them up through the end of the year.

the site’s all-important search rankings.

Additionally, we created a series of branded pieces to launch the business: a grand opening invitation, a client intake card, and a menu of services. We also developed a branded Instagram presence, Google My Business listing, and business Facebook page, so new and existing clients can enjoy that special estela salon feeling—even between salon visits.

developed a detailed messaging strategy and then worked closely with AATH to guide them in writing the copy, which we then edited and polished.

 

Featuring numerous videos, an integrated social feed, and compelling testimonials, the site offers a dynamic, energetic user experience in keeping with the organization’s brand. Mindful design and layouts alternating plenty of white space with color ensure that the content feels accessible, inviting, and funny. We also crafted SEO to help improve the site’s search rankings. 

the new name, we developed an elegant, botanically themed logo that speaks to her affinity for using herbs in her recipes. Next, we created two-sided business cards with a custom texture on the back. To help fully launch her business, we created an image-rich website that features her blog posts, integrates her Instagram feed, and explains her approach and pricing, creating an overall aspirational look and feel that is true to her personality and approach to serving her clients. We continue to provide her with strategic consulting to maximize her brand exposure and success.

business cards with space for notes on the back. 

Next, we completely redesigned her website, adding better UX, powerful metrics, and compelling testimonials, as well as beautiful imagery featuring a custom overlay of the Get UP brand colors and a bespoke texture that echoes the revenue curve in the logo. We finished by developing meticulously targeted SEO. Today, the site ranks #1 in organic search for her main service.

the corporate brand.

We conducted an extensive photo shoot to create appropriate imagery for the new website and subsequent materials. The new website (not yet live) also features inviting messaging, deploys a powerful job search function, and tells the story of the company’s culture and dedication to patient well-being. We extended the brand to an updated presence on LinkedIn and Glassdoor. 

series of webinars and in-person events—both on LinkedIn, Facebook, and Twitter—across a variety of industries and languages. We likewise extended the brand to create compelling, easy-to-grasp assets that generate excitement and encourage sign-up for these events.