What was the scope of their involvement?
They provided us with end-to-end rebranding. We started out by assembling a brand bible in order to give them an idea of what we value and what our business is like. Next, they helped us redesign our logos and select new fonts and color palettes. They also helped us revise some of our copy to better reflect the new brand personality. From there, they moved on to our website and prepared all of the designs for our developers. In addition, they designed our marketing collateral, which included creating 7-inch vinyl that we could hand out.
What is the team composition?
We initially met with their owner, who served as something of a project manager at the outset. We also had an account manager and a graphic designer.
How did you come to work with Smack Bang Designs?
I know a lot of freelance graphic designers, but they didn’t have the branding and marketing experience I needed, so I decided to expand my budget to ensure that all the work got done properly. I’d heard of Smack Bang Designs before and I liked the idea of having a designated team that would stick to the timeframe that we planned.
How much have you invested with them?
Excluding the printing, we spent about $25,000 AUD ($18,367 US).
What is the status of this engagement?
We worked with them from November 2017 to April 2018.