How did you select this vendor?
Our headquarters introduced SM Digital to us. They were highly recommended as they had worked on several crypto/blockchain-based projects before. We met with them and we were really impressed with their capabilities.
Describe the scope of their work in detail.
First, they developed some marketing collateral, materials and promotional items for us. We gave them an idea of what we needed, but it was very much a blank slate. They came to us with options for marketing elements to give us different ideas at different price levels.
They rebranded our website with a North American feel. They finished it in a timely manner. We got a lot of good feedback from our network of partners on the revamped website.
They provided marketing brochures for some VIP partners. For example, for our partnership with a large Multinational Taiwanese company, we gave away a branded box with Ray-Ban sunglasses and flew them to our headquarters for a private investors' presentation we were hosting.
We ended up raising millions that week in a private placement. Finally, they created an ad for us that went online and in cinemas across Asia before a major blockchain event. The ad received thousands of likes and engagement from our viewers.
What was the team composition?
I worked closely with Jordan and Simon, they were very knowledgeable about blockchain technology but also about marketing, branding and strategy. They have a keen eye for design and made our vision come to life through our website and the video ad.
The team's marketing collateral has attracted the attention of important stakeholders such as investors. As a result, stakeholders were able to raise a large number of funds. The ad sparked a significant amount of engagement from users. SM Digital is a responsive, thorough team.