SLIK

BACKGROUND

Please describe your company and your position there.

Tzu & Co. is one of Australia’s largest marketplaces. I was contracted into the company to re-establish and improve its paid growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SLIK?

Our programmatic strategy had been revised. We wanted to present the new strategy into the market while aligning it with a refreshed creative to drive better conversions and ROI.

What were your goals for this project?

We needed a new creative to cut through the noise, and that would present our key value propositions along the different decision-making journey we defined.

SOLUTION

How did you select this vendor?

I had worked with them on a past project and knew their caliber of work.

Describe the project in detail.

We had an initial briefing meeting with the key stakeholders on both sides of the project, which turned into a reverse brief. After signing off, we were delivered and presented our creative. We refined it to work within our programmatic ecosystem before delivering it.

What was the team composition?

We worked with a project and account manager and a senior creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success. Our ROI improved by over 400%.

How effective was the workflow between your team and theirs?

The workflow between our teams was very effective. There was constant communication.

What did you find most impressive about this company?

I was impressed with their communication and efficiency. I also appreciated their work quality.

Are there any areas for improvement?

No, there are no areas for improvement.