Slight Edge Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Adam's Polishes Australia

Describe what your company does in a single sentence.

We are a car care product distributor operating purely on e-commerce. Our products are for car enthusiasts needing premium solutions for maintaining their vehicles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Slight Edge Marketing to accomplish?

• Increase website traffic
• Setup SEO Strategy
• Generate leads via social media channels

SOLUTION

How did you find Slight Edge Marketing?

Online Search

Why did you select Slight Edge Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Here's an overview of the scope of work we engaged Slight Edge Marketing to undertake to propel our success: Search Engine Optimization (SEO) and website audit and optimisation. A thorough audit of our website was performed to identify strengths, weaknesses, and areas for improvement. Further recommendations to optimise website structure, content, and technical elements for enhanced search engine visibility were delivered as well. 
The team at Slight Edge Marketing helped identify high-impact keywords relevant to our industry and target audience. Together we developed a strategic keyword plan to maximize organic search rankings and visibility. In regards to social media marketing, they formulated a customised social media strategy aligned with our business goals. This aimed to identify target audiences, content themes, and key performance indicators.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The rapid growth of active consumers. 
• Demonstrated increase in customer satisfaction scores from 76% to 98% Delivered 112.8% growth in EOFY income YoY. 
• Delivered core growth through brand activation strategies Successful rebuild and migration from WordPress to Shopify eCommerce website 
• Expanded the brand’s digital presence in our local market 
• Optimised advertising ROI to drive awareness and sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This agency has been a delight to partner with over the time they've helped us. Projects were delivered on time and they are available and very active in ensuring our questions are answered promptly.

What was your primary form of communication with Slight Edge Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are client-focused. Most other agencies we've dealt with in the past are mostly about themselves and how great they are. The team at Slight Edge Marketing are focused on their clients and cares about getting results for us. They are reasonable and will advise promptly to avoid unnecessary ad spend.

Are there any areas for improvement or something Slight Edge Marketing could have done differently?

Not an area for improvement. It would have been nice if they launched their company sooner so we could have found them sooner.