What evidence can you share that demonstrates the impact of the engagement?
We had no plans to commit to an ongoing relationship after the initial development phase, but the relationship was such that we decided to sign on with them as a retainer client for the future as well. We developed a really strong business relationship with them.
On top of that our sales were astronomically higher than we expected. That jump speaks volumes about how much more intuitive the customer experience of the new site is and how much it allows people to understand the new site.
How did Sleepless Media perform from a project management standpoint?
I actually have a background on the agency side, doing just about the same things that Sleepless Media does, so I had a decent understanding of how I wanted the project to be managed. That said, they brought a very unique approach to the process that really streamlined a lot of things and which I found really effective.
They primarily utilized a single email address for all of the people in their office so that everybody was aware of what was happening across the entire project. The communication between myself and the developers always included everyone who needed to be there so that they could chime in if needed, which avoided an incredible amount of unnecessary communication.
What did you find most impressive about them?
The ability to have a real conversation with the members of their team is one of the biggest advantages of working with them. They are completely honest, no matter how much you might want to hear a specific answer.
Sleepless Media has the knowledge to make a decision on the spot rather than having to figure out whether they have the capability for something or not, so you never have to deal with the over-promise, under-deliver aspect that you often find with outsourcing agencies.
Are there any areas they could improve?
The only difficulty we had in the entire project was when our project manager left in the middle of the project and we had to try to keep making progress while we scrambled to put something in place. That was obviously completely unforeseeable, so we don’t blame them in any way for it.
Do you have any advice for potential customers?
The best advice I could give anyone is just to be s real as possible. Understand that the work being done is going to be excellent at the end, but you still have to go through all of the paces to get there. There’s a ton of work to be done on both sides, but they challenged us to work even harder, and that’s what makes it a good partnership.