Authentic, Memorable Digital Experiences.

We're an outdoor-trekking, music-rocking, coffee-inhaling web design and branding agency based in Santa Cruz, California. We never tire of doing what we love: working with the best adventure, lifestyle, and technology brands to dominate the digital age.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2003
Show all +
Soquel, CA
headquarters

Portfolio

Key clients: 
Levi Strauss, Tepui Tents, August, Zpacks, Lume Cube, Clearly Filtered, etc.
Zpacks Image

Zpacks

Having handled their existing web presence in-house, Zpack's loyal following had outgrown its current site by a long shot. Based in Florida, they found us tucked away in the outdoor mecca of California to re-platform to Shopify Plus and custom craft a website worthy of their world-renowned gear.

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August  Image

August

Activity monitoring. Guest access. Total Control. Status Updates. There's a lot to showcase, but their previous website wasn't as modern as their cutting-edge products. We took their existing WordPress + Shopify hybrid site and underwent an entirely new custom build all housed within Shopify Plus.

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Supply Shift Image

Supply Shift

So, how do you make a complex subject like supply chain logistics management approachable and accessible? That was the challenge we faced with the redesign of the SupplyShift website. We worked together to create something that far surpasses their competitors that's alive with color, animation, and illustrations that explain the benefits and tell their story (more on those below). Built out on the WordPress platform with a

clear and easy-to-read hierarchy, the homepage is an engaging masterpiece, if we do say so ourselves.

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Clearly Filtered Image

Clearly Filtered

Impressed by their products and the passion they have for them, we partnered with Clearly Filtered to help propel and champion their message to the masses. Their existing site helped them establish a loyal following, but unlike their products, it wasn’t designed to deliver the kind of results they rightfully deserve. Starting from scratch, we re-engineered their UX from the ground up, redesigning every page with explicit

intent.

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Farewell Jewelry

Farewell approached us to help them launch an entirely new website for their entirely new brand from scratch. It had been a minute or three since we'd designed a jewelry site so we were excited to throw our hat in the... earring. (Sorry, yeah, we just had to...) Already having great success on the Shopify Plus platform with Melanie Casey, getting Farewell up and running on Shopify was an easy choice.

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Levi Strauss & Co.

The new Levi Strauss site serves as the hub of their entire corporate identity. It's not only the backbone for their Levi's, Dockers, Denizen, and Signature brands—it's also the vehicle for their story, values, careers, investors, press, and everything in between. With a bold UX coupled with an extremely content-focused site, we opted for an entirely custom WordPress-based build. Ambitious as the timeline was, we buttoned up an

ultra-responsive, pixel-perfect design that'd make Mr. Strauss himself proud.

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Tepui Image

Tepui

Hot on the heels of a complete rebrand, Tepui was more than ready for a modern site that would fully encompass their culture and cult-like following that's grown organically. They approached us in the midst of weighing the options of different enterprise-level ecommerce platforms. Already on Shopify, we assured them that staying on the platform and upgrading to Shopify Plus was the only way to rain-fly. Before long, we were

laying down a tarp and pounding our stakes into a complete redesign from top to bottom.

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Redfora

Formerly known as The Earthquake Bag, we helped Redfora navigate their name change to ensure that the launch of the new brand was a seamless transition. With an ambitious timeline, we took on the challenge to design a fresh new logo to accompany their new moniker alongside photography, custom iconography, and a new website that packs in more than their popular bags.

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bkr

Relying on a previous custom ecommerce solution that was costly and lacking modern features, bkr was in search of a Shopify Plus Solutions Partner in the SF Bay Area to completely redesign the site and migrate everything over to Shopify’s enterprise-level platform. We were excited to work with the brand to rethink the overall user experience and help streamline their complex back-office operations.

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Lume Cube

Lume Cube needed a new commerce solution, and fast. With their products rolling out into all of the brick and mortar Apple Stores, they were looking to give their site a full-on overhaul that would not only better support their brand's aesthetic, but eliminate the sharp pain points of their previous site's UX. Short on time, we were able to get them up and running on Shopify using a basic template while working on a new custom

site in the background.

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Rise Records

Now a subsidiary of BMG, we’ve been working with Rise for years and were super excited to give their site a long-overdue refresh. The site we originally built for them was backed by a custom CMS and relied on a link to a third party service for selling their merch online. This time around, we wrapped everything up all under the Shopify hood. This not only gives them a great way to market their artists, but also to sell their

releases and merchandise directly.

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GM Quartz

Bringing GM into the modern age was at the forefront when designing their new site. We migrated them from an archaic e-commerce setup to a decked-out Shopify implementation. The homepage was designed to reinforce their new branding, give customers a clear overview of what services they offer, and encourage more online sales in an industry where it’s not the norm.

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Alter Eco

With a 15 year history, AlterEco had recently tackled a full rebrand, refining their voice, logo, and packaging to support their ongoing expansion. We worked with them and their design team at Iron Creative to build out three in-depth custom Shopify sites—their direct-to-consumer ecommerce/marketing sites for both the USA and Australian along with their

wholesale site for the distribution side of the business.

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Provac Image

Provac

A long-time client, Provac came back to us to reinvent their Shopify-based website after undergoing a recent rebrand. This being the third time we've had the opportunity to redesign their website, we were able to turn over each and every stone to create a new site that lives up to the impeccable level of services they provide.

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Vogmask

A client of ours since their inception, we knew success was imminent the day they brought their prototypes to our office. With an always awesome team on their side, we collaborated with Vogmask on a new site that showcases the brand in the way it deserves. With super custom illustrations, subtle animation, and a perfected user-experience, the result is nothing short of breath taking.

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Wild Roots

Fusing the digital experience with the natural world can be a challenge, but with such a solid foundation, the website fell almost effortlessly in place. With the succinct messaging in tow, the site encompassing the entirety of the comprehensive branding that led up to its creation. Curious customers not only have a place to turn to learn about the company's transition, but also to explore the latest sales, their favorite

recipes and the roots that tie it all together.

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Voodoo Ride

On a mission to more accurately showcase their brand as a community-oriented lifestyle, Voodoo contracted us to throw in the towel on their old site, rethink it from the ground up, and jump platforms to Shopify Plus

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PNP Supplements Image

PNP Supplements

The fresh and colorful new homepage includes a vibrant rotating banner area with four captivating slider images that correspond with illustrated icons that are 100% unique to them. Their site's layout naturally guides customers to learn about their flagship products. With critical calls-to-action throughout, eager customers have no problem finding their way and quickly making a purchase.

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Santa Cruz Mountains

Yeah, there's a reason Neil Young bought one thousand acres in the Santa Cruz Mountains where he penned many of his most famous songs—it's a beautiful, serene place and it's close to just about everything you'd want to see and do. We designed the website to be more than just a visitor's directory. It's chalk-full of culture, articles and an experience worthy of the domain it calls home.

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Socksmith

Socksmith’s world-renowned brand needed a world-class presence. Their previous Magento-based site had done them well over the years, but it didn’t exactly age gracefully. We migrated them over to Shopify Plus and decked it out with a bespoke design that fit their feet perfectly. Custom illustrations? Yep. Tasteful animation: Yep. Assistance with their content strategy: But of course!

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Four Winds Growers

From an updated logo, to the brand voice, to a fully redesigned website, we worked with Four Winds Growers to revitalize their already renowned brand from top to bottom. The end result culminated in a shiny new Shopify Plus site that captures the very essence of the brand and empowers their customers.

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Project
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Mountain Feed & Farm Supply

We designed and developed a fully responsive ecommerce site to help these local favorites reach the masses. The site is jam packed (no pun intended—seriously, it just happened) with the best learning resources around, and it's all 100% powered by a fully customized Shopify platform.

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Reviews

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Website Redesign & Development for Water Filter Retailer

“You never have to deal with the over-promise, under-deliver aspect that you often find with outsourcing agencies.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Nov. 2019
Project summary: 

Sleepless Media redesigned and developed the informational and retail website of a water filtration company, building around an existing Shopify and Recharge framework to create a custom theme for the site.

The Reviewer
 
1-10 Employees
 
Orange County, California
Ryan Fair
Director of Marketing, Clearly FIltered
 
Verified
The Review
Feedback summary: 

The overhauled website helped contribute to an overall sales increase of nearly 70%, exceeding project stakeholder expectations and pleasing customers and owners alike with its streamlined UI/UX. Sleepless Media was highly professional, working hard and communicating well throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing for a water filtration company called Clearly Filtered. We make residential tap water filters, including pitchers, under the sink, and showerhead varieties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sleepless Media?

Over the course of a few years, we had created a sort of Frankenstein of a website by ourselves using various outside resources. We hired their team to combine all of those components into a single, cohesive, easy to navigate website.

SOLUTION

What was the scope of their involvement?

The original website was all under one URL, but the pages weren’t built off the same theme, so everything looked fairly piecemealed together. They handled full-stack design and development of the site, which is built on Shopify Plus and utilizes a third-party app called Recharge which facilitates recurring business through our replacement filters.

We came to Sleepless Media and explained our business model and goals with the new website. From there, they took a strategic approach to the design and layout, including how everything was featured on the site through colors and iconography, and their team created a custom theme out of that.

What is the team composition?

I worked hand-in-hand with John (Owner, Sleepless Media) and a project manager, as well as communicating directly with a few designers and a few developers. About 5­–6 people were continuously involved in the conversations about the projects that we were working on.

How did you come to work with Sleepless Media?

Our first introduction to them was at a Shopify conference about 3–4 years ago where I just happened to sit next to their team. We continued casual conversation over the next few years, and when we decided to take the step of actually rebuilding our website from scratch, we asked them to be part of the conversation. There were other development houses in play, but in the end, they seemed to be the best option for us.

How much have you invested with them?

We spent about $70,000 with them on the project in total.

What is the status of this engagement?

The project lasted from July–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had no plans to commit to an ongoing relationship after the initial development phase, but the relationship was such that we decided to sign on with them as a retainer client for the future as well. We developed a really strong business relationship with them.

On top of that our sales were astronomically higher than we expected. That jump speaks volumes about how much more intuitive the customer experience of the new site is and how much it allows people to understand the new site.

How did Sleepless Media perform from a project management standpoint?

I actually have a background on the agency side, doing just about the same things that Sleepless Media does, so I had a decent understanding of how I wanted the project to be managed. That said, they brought a very unique approach to the process that really streamlined a lot of things and which I found really effective.

They primarily utilized a single email address for all of the people in their office so that everybody was aware of what was happening across the entire project. The communication between myself and the developers always included everyone who needed to be there so that they could chime in if needed, which avoided an incredible amount of unnecessary communication.

What did you find most impressive about them?

The ability to have a real conversation with the members of their team is one of the biggest advantages of working with them. They are completely honest, no matter how much you might want to hear a specific answer.

Sleepless Media has the knowledge to make a decision on the spot rather than having to figure out whether they have the capability for something or not, so you never have to deal with the over-promise, under-deliver aspect that you often find with outsourcing agencies.

Are there any areas they could improve?

The only difficulty we had in the entire project was when our project manager left in the middle of the project and we had to try to keep making progress while we scrambled to put something in place. That was obviously completely unforeseeable, so we don’t blame them in any way for it.

Do you have any advice for potential customers?

The best advice I could give anyone is just to be s real as possible. Understand that the work being done is going to be excellent at the end, but you still have to go through all of the paces to get there. There’s a ton of work to be done on both sides, but they challenged us to work even harder, and that’s what makes it a good partnership.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Development for Hiking Equipment Manufacturer

"I think the biggest thing that impressed us was the quality of the work and the abilities of the team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Apr. 2019
Project summary: 

Sleepless Media developed an e-commerce website for an ultralight hiking equipment manufacturer. The team created templates and custom scripts for the platform.

The Reviewer
 
51-200 Employees
 
Melbourne, Florida
Matthew Favero
Director of Marketing and Brand Management, Zpacks
 
Verified
The Review
Feedback summary: 

Customers remarked on the site's streamlined design and it's navigability. The e-commerce platform created by Sleepless Media led to an increase in accessory sales. The team has a healthy work culture and is easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Zpacks is a manufacturer of ultralight hiking equipment. I am the company's Director of Marketing and Brand Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sleepless Media?

We needed a totally revamped ecommerce website that not only looked good but also provided a quality customer experience when checking out with complicated orders.

What were your goals for this project?

Our goal was to have Sleepless build us a quality website that was easy to use and navigate while simplifying the complexities of our orders.

SOLUTION

How did you select this vendor?

We scoured the web and took recommendations and interviewed a ton of companies. Sleepless seemed to be the perfect fit in terms of ability, personality and applicable experience.

Describe the project and the services they provided in detail.

The project involved starting a square one to great a Shopify ecommerece site. From the creation of templates and custom scripts they were able to dial in the perfect buying experience for our customers.

What was the team composition?

The team mainly revolved around the owner of Sleepless and a primary contact. We had three people on our end involved in the review process.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Instantly, customers remarked our beautiful and easy to use the site was. We saw an increase in accessory sales due to the way they were presented as well.

How was project management arranged and how effective was it?

The project was managed view airtable, emails and phone calls. We were effectively able to express concerns, review work in progress and brainstorm on ideas.

What did you find most impressive about this company?

While it's impressive the Jon created an environment where he can skateboard around the shop. I think the biggest thing that impressed us was the quality of the work and the abilities of the team.

Are there any areas for improvement?

I believe Sleepless has everything locked in!

5.0
Overall Score Wish we lived close enough to hang out with these awesome people.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy and straigh forward.
  • 5.0 Cost
    Value / within estimates
    Totally reasonable for the custom work needed
  • 5.0 Quality
    Service & deliverables
    Couldn't have asked for me!
  • 5.0 NPS
    Willing to refer
    People would be crazy not to want a site as fantastic as they could create.