What was the scope of their involvement?
They completely redesigned our website. We had three owners with all different concepts, and they did a great job offering us options to consider. We have to be HIPPA compliant with the little patient data we do capture, including demographic information, so they helped us set up an integration with our electronic health records which allows us to download patient information and exchange it properly.
Outside of the web development, they’ve helped with several print items. They took a look at our existing stuff and took them up a notch. We have business cards and letterhead already designed, but we wanted stationary and recyclable paper bags. They took our overall vibe for color schemes and being environmentally friendly and created a fairly comprehensive print package. We’ve relied heavily on stationary, pieces of paper we send to patients, and different bags for particular products.
All our inventory is handmade, ethically sourced, and very unique, so they helped us to brand communication with our patients over shows that we do. We invite patients quarterly to certain events to promote products, and they do invitations and post-cards. The graphic layout and wording are all them as well.
They’ve also rolled out to advertising in print and digital formats. They’ve helped create ads with the same sort of look and feel like our business for local universities, lifestyle magazines, and newspapers. A lot of print companies will make crappy ads that don’t have your vibe. But Sleepless looked at our vibe and who our target audience is for each publication, and then tailor the ad.
What is the team composition?
When we started, the biggest project was the website. We sat down with their senior team: the Jon (CEO, Sleepless Media), the project admin, and then two other designers. They worked through the basic ideas and talked about their services. After we established a general concept, we worked primarily through the project admin. They did have one turnover in that role but it was pretty seamless for us.
How did you come to work with Sleepless Media?
Our original website was done by one of our original owner’s family members. We then had it redone for a cheap price. We then decided to bite the bullet and get a professional website.
After researching online, we decided it was important to have someone who would deliver non-sterile, non-corporate work. We wanted someone to be consultative with what we were looking for. After Google searching, I talked to someone do graphic design for us (he’s retiring) and he recommended Sleepless. I checked out the different websites they’d designed and saw a lot of their clients were local. I was familiar with their clientele and thought they hit those sites pretty well. They took the concept of those companies and created public spaces for them.
How much have you invested with them?
We’ve spent around $55,000–$80,000 so far.
What is the status of this engagement?
We’ve been working together since October 2014. The heaviest workload was in that first year, but we’ve definitely had an ongoing relationship the whole time.