Skywell Software

development. AR mask is a useful tool that accompanied the brand’s primary advertising campaign and targeted generation Z.

 

OUTCOME

A high level of technical performance combined with visual appeal created a quality product. AR filters fitted perfectly into the holiday atmosphere and special occasion promo.   

They attracted the attention of Instagram and Facebook users, leading to significant brand attention growth. A broad audience was able to learn about the brand and interact with it.  

For two weeks only, published AR masks gained from 200K to 450K impressions, 2,000 – 4,000 captures, and 500 – 1,000 shares each. 

 

vision and image recognition, we could train the system to locate and identify the products on the shelves, visualizing it in AR, quantify these products and send the information to the server in such a way that the server-side could read this information correctly and could present it in a report taking into account all of the client specifications.

TECHNOLOGIES INVOLVED

Цe used Unity and SDK Vuforia to achieve the most flexible solution possible, i.e., one that can work on both AR-powered glasses as well as on mobile devices. This played a significant role in choosing the tech stack because one of the main requirements was that the solution must support both visualizations mentioned above. 

CLIENT RISKS

Without such a solution, the client would run the risk of the system incorrectly identifying the items on the images and would not be able to visualize the reports in AR. Skywell Software played a critical part in the development of the product. Without our involvement, Customertimes would not have received a ready-made solution for the retail industry within the set timeframe.

RESULTS

Our results were beneficial for both the client and retailers:

– For the client, we provided the solution that complements the client’s product which has become a holistic solution that can successfully perform all the necessary functions and can be sold to direct consumers, i.e., retailers.

– For retailers, we created a useful tool that allows them to reduce labor costs. Our solution also took human error out of the equation and sales increased by 2-5% due to timely monitoring.

 

promotion.

OBJECTIVE

The app that will help customers avoid buying cosmetics that isn’t right for them but try on Cosmia products virtually first.

USER FUNCTIONALITY

Mobile AR application that enables the ability to try on Cosmia makeup products virtually in real-time and see how it will look on a face/lip shape, and skin.

CORPORATE GAINS

Brand awareness and client’s loyalty increase. Sales growth as a result.

animated 3D state. The animation had to be conducted in real-time with the help of a Motion Capture suit.

OBJECTIVE

As a result, the client wanted to obtain an animated personality - “The Goose”, who could host events, conduct dialogues, move around the stage and interact with the audience, all in real-time.

SOLUTION

As a solution, we combined Motion Capture technology with Unity 3D and realized it in our project in the shortest possible time frame.

BENEFITS

The client received a 3D personality, who could come to life in real-time. This was presented at a press conference, where The Goose has engaged the participants in a dialogue. This helped the client to assess all possible work with the 3D personality in the future i.e it could become a full-fledged MC or event participant.

been decided to develop an Augmented Reality product.

USER FUNCTIONALITY

The developed solution gives an AR experience that doesn’t require an application download. To interact with the Augmented Reality and to watch a video recipe of a cocktail, the user should launch the camera on his/her smartphone and scan the QR code printed on the bottle neckhanger. Scanning of the tag will launch a video with a bartender showing how to make Finlandia Coconut drink. After watching the video, the user can choose to replay it or close the application.

SOLUTION

This solution has become a simple, attractive, eye-catching, informative, and, above all, innovative way to promote the product and interact with the consumer. For the very first time in the Ukrainian market, the AR product can be presented to a consumer in such an easy way so that the consumer does not have to download an application, register, etc. Everyone can interact with the product by simply launching the smartphone camera right in the store, at home – anywhere – just in 5 seconds.

code scanning. After hovering the phone over each beverage can, 3 types of content are displayed: – 3D fruits for the soft drink – 3D animation of the disco dancer for the energetic drink – Broadcast of a football match in real-time for the beer brand

OUTCOME

The client received an innovative marketing tool to increase brand awareness and sales due to the virality of the AR app.

sides.

SOLUTION

To solve this problem, we used a photo booth to form a 3D model of each pair of shoes. Further optimization was made to reduce the size of the file, for a quick display of the model through a mobile application or website.

Providing users with fully functional online store & mobile shopping application for a handy pocket assistant.

CURRENT SOLUTION

The initial scope of application required a full team of dedicated experts pulling together digital marketers, project managers, and IOS/Android-based developers. Current functional development is ongoing.

CORPORATE GAINS

1. Delivering another supplementary tool to benefit effective advertising and tight user interaction.

2. Providing project owner with detailed market analytics — from the user model behavior during online shopping, to the actual in-store purchase preferences.

3. Encouraging customer loyalty, in line with running an active promotion via innovative online services.

4. Elevating the actual count of successful in-store visits committed by shopping clients.

5. Contributing more cost-effective advertising by identifying top performing ways of product promotion at the most reasonable cost.

was the company's decision to develop a training mobile application for the participants of the annual "Farmer’s Workshop" conference with over 1000 agricultural producers participating in it annually.

OBJECTIVE

The main goal of the project is the creation of an Android-based mobile application, which engages participants of the agrarian conference in interaction, conveys all the advantages of the Syngenta plant protection products and stimulates them for further purchase.

SOLUTION

Having analyzed Syngenta business needs, Skywell experts conducted a marketing study of the target audience (agronomists). We found out that agronomists prefer simplicity and structure when submitting information. In addition, they do not want to understand the design intricacies. Therefore, we developed the most understandable application interface with intuitive navigation through the menu sections.

an already existing “My  Auchan” application.

CORPORATE GAINS

Thanks to the QR code purchase function, Visa got the new innovative cashless purchase technology. Which has lead to the customers increase in the Auchan stores network.

reality.

OBJECTIVE

The client wanted to create a holistic visual ideological concept for the presentation of designers’ clothing in New York and Tokyo. The goal was to bring the project to a new level. In that way, fashion would be associated with new technologies, design, VR, video production, etc.

SOLUTION

The development consisted of models’ photo scanning - 128 photos of each model were taken simultaneously from all possible angles. Then, these photos were collected into a single object. 3D designers transferred models into a VR room filled with animated details.

BENEFITS

Since this experiment interlaced several creative industries, it favorably singled out the Ukrainian Fashion Week out of all the other participants. This helped the client to take their presentation of clothing collections to a new level. The project attracted the attention of sophisticated guests of New York and Tokyo Fashion Weeks and received wide coverage in the top international fashion magazines. This increased the authority and investment attractiveness of the designers in the international fashion arena.