In 2015, we connected with Whole New Home, a marketplace for home professionals. Despite boasting over 20,000 active listings, they were struggling to monetize on subscriptions and discussed with us an idea to pivot the company to focus on interior designers. What they needed was a captivating brand and product direction.
We worked together to land a new company name — Kabuni — and proceeded to craft the verbal identity…
of a future brand. Using our positioning framework, we identified the strongest fit between the needs of the audience and Kabuni’s solutions. We zeroed in on a positioning statement, which expanded into vision & mission, brand story, voice and a short pitch-like description of the company:
Kabuni is a community-driven marketplace for home designers, design lovers, and makers, where every purchase makes an impact.
In the end, we had crafted a powerful brand that shook the interior design industry with its strong visual & verbal identity, designed web and mobile apps, set the communication strategy and assisted with the opening of the first Kabuni Design Studio. Although our work for Kabuni is now complete, our partnership remains ongoing.
We are looking forward to see what comes next.
"The creation of the brand, and what it means, and how it is shared with the world was a stroke of genius."
– Neil Patel, CEO of Kabuni