SkyFire Advertising, LLC

BACKGROUND

Please describe your company and your position there.

I own an ecommerce business. Our main presence is online sales, and utilize media content for marketing and education

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SkyFire Advertising, LLC?

I hired Skyfire Advertising on 4/3/2020 to complete a project blogs within (1) months timeframe. They were supposed to provide 2 blogs/week for 31 days resulting in the 8 blogs in total.

What were your goals for this project?

Receive consistent content so I can engage with my customer base. These blogs would include education, information, etc.

SOLUTION

How did you select this vendor?

I was referred to one of SkyFire's founders, Gabe Marini.

Describe the scope of their work in detail.

Type and post 2 blogs/week for 31 days resulting in the 8 blogs in total.

What was the team composition?

Definitely new in the industry. Communication was decent at the beginning. Missed deadlines and kept partners kept putting the blame on each other.

RESULTS & FEEDBACK

What went wrong with the process?

I hired Skyfire Advertising on 4/3/2020 to complete a project blogs within (1) months timeframe. They were supposed to provide 2 blogs/week for 31 days resulting in the 8 blogs in total. At the beginning the articles were slow to come out, missing deadlines right away (will list dates of blogs being sent to me below). I had to reach out to the company to ask where the blogs were, only to be told things such as they were busy with school, had other projects, etc.

I was being flexible with them and had went back to waiting for completion of each blog, as I understand it can be hard balancing school and work. We kept in communication and they actually delivered a handful of blogs at once, which was nice to see they had made an ample amount of progress, but still were missing deadlines. Timeline: Hire Date: 4/3/2020 (2 blogs/week) Blog 1 - 4/9/2020 @ 1:51pm (Due by 4/10 - On Schedule) Blog 2 - 4/24/2020 @ 5:02pm (Due by 4/10 - 14 days late) Blog 3 - 4/26/2020 @ 11:22pm (Due by 4/17 - 9 days late) Blog 4 - 4/26/2020 @ 11:22pm (Due by 4/17 - 9 days late) Blog 5 - 4/26/2020 @ 11:22pm (Due by 4/24 - 2 days late) Blog 6 - 5/31/2020 @ 7:41pm (Due by 4/24 - 37 days late) Blog 7 - 5/31/2020 @ 7:41pm (Due by 4/31 - 30 days late) Blog 8 - NO DELIVERY We are now at Day 69, which is 38 days past the deadline of the final blog delivery.

I only have 7 blogs and have yet to see an 8th. I have been reaching out to the company for two weeks now to ask about my missing content from the blog project. Zack was in charge of the 6th & 7th blog, while Gabe was in charge of the 8th blog. Gabe told me on 5/20 that the "8th blog" was done and that he is waiting on Zack to send over 6 & 7. I asked him to send me the "8th blog" so I could post it, but I never got anything sent over. I then reached out 5/27 asking about all 3 remaining blogs, with no reply.

I reached out again on 5/29 and got this reply "Hey Chris, the three blogs are done I’ve asked Zack to put them on your site for you a few times and I’m not sure what’s going on or why they aren’t posted to be completely honest with you." - Gabe Days later and I still have not seen them, so I reached out to both partners again on 5/2 got a reply on 5/3 saying.... "Hey Chris yes I have the third blog it will be up soon" - Gabe Days later... no blog I sent them both an email stating that they have missed the deadlined and that I would like to have my unfinished blog refunded or sent to me within one day.

I got a response back saying... "The 8th blog will be posted to your site by the end of the day on Wednesday, June 10th, 2020 by 11:59pm" It is now June 11th, 2020 @ 8:17pm, while I am taking my time to write this because I have not received my "finished" blog that was supposedly done 22 days ago....

How effective was the workflow between your team and theirs?

Not very well. I was always waiting on my blog content.

What did you find most impressive about this company?

They did have good content when they put effort in.

Are there any areas for improvement?

- Communication within the company (partner to partner) - Communication with the client - Timeliness - Meeting Deadlines - Not using excuses for why content wasn't done - and more..