Skale

BACKGROUND

Please describe your company and position.

I'm a department head at Perkbox

Describe what your company does in a single sentence.

Perkbox is an all-in-one perks, benefits and rewards platform designed to support and motivate employees to do their best work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• Improve SEO
• Improve visitor conversion

SOLUTION

How did you find Skale?

• Online Search
• Other

Why did you select Skale over others?

• Pricing fit our budget
• Relevant offering for our business

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To improve our website for search engines and optimises for relevant convertisons. Things delivered included: 

• Technical audits and execution
• Content audits, content creation and execution 
• Research 
• SEO strategy 
• Performance reporting 
• Global website launch 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to see improvments in our rankings, website traffic and onpage conversions by Skale helping us: 

• Improve our site speed
• Exapand and optimise our digital content 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Generally they had great project management. We had 3 account managers during our relationship with them and some where better than others. They delivered in a timely manner and were very receptive flexible to work within our existing internal workflows. 

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of service and attention to detail were impressive.

Are there any areas for improvement or something Skale could have done differently?

As mentioned we had a few account managers during our relationship, I think some fit our culture better than others. So I think matching us with the right account manager is what helped make results more successful. 

BACKGROUND

Please describe your company and position.

I am the Head of SEO & Content of Tellent (formerly Recruitee)

Describe what your company does in a single sentence.

We're an HR software company targeting the employee lifecycle with modular ATS, HRIS, and performance management solutions that simplify work and enable better decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• Linkbuilding

SOLUTION

How did you find Skale?

Online Search

Why did you select Skale over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Skale were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Skale on a link-building campaign to improve brand awareness, conversions, and general SEO. Every month, they built 10 unique links for us through guest posting and link placements with an 80/20 split, on websites with > 30 DR and over 1000 monthly visits. In addition to that, we had monthly catch-ups, weekly insights and action items, 5 NLP reports, and a data studio dashboard to monitor the progress.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of this partnership, Skale built ~ 160 links for us on pages bringing in roughly ~ 40,000 monthly traffic. Together, we chose what we thought would be the most impactful links for brand awareness and conversions to build links toward. This campaign helped us improve the performance metrics of these pages, further improving the conversion rates as well. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our contact was responsive and gave thorough updates both via video call and via Slack. The project management was smooth and we had no issues, and they consistently delivered on time.

What was your primary form of communication with Skale?

Email or Messaging App

What did you find most impressive or unique about this company?

I really liked the people I spoke to and worked with, notably Jake, Italo, Ryan, and Madison. I also like their approach to SEO and Content and we have the same philosophy, which made the partnership much smoother. They know what they're doing, and they did a good job at being proactive with feedback, what's working and what to double down on, what's not, etc.

Are there any areas for improvement or something Skale could have done differently?

No. The only thing I'd mention is that it'd be great if you provide services for more European languages as well.

BACKGROUND

Please describe your company and position.

I am a former executive for Maze

Describe what your company does in a single sentence.

User research platform 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• Organic growth

SOLUTION

How did you find Skale?

Referral

Why did you select Skale over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Skale helped us build a solid strategy from the ground up, starting with in-depth SEO audits and competitive analysis. They worked closely with us to define a clear roadmap aligned with business goals, with a strong emphasis on revenue-focused KPIs over vanity metrics. 

Key deliverables included:

• A comprehensive SEO strategy aligned with growth objectives
• Technical and on-page SEO audits and recommendations
• Ongoing link-building with a focus on quality and relevance
• Guidance on content strategy and topic prioritization
• Collaboration on high-performing content assets, especially our UX guide series, which became flagship pieces in both traffic and brand value

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic search quickly became our biggest driver of growth, directly supporting Maze’s hyper-growth trajectory. Thanks to Skale's strategic and executional support, we saw significant improvements in organic traffic, keyword rankings for high-intent terms, and most importantly, qualified leads and revenue contribution from SEO. Their work didn’t just boost visibility, it played a key role in driving sustainable, scalable growth for the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Skale’s project management was consistently reliable and well-organized. They delivered all key milestones on time, communicated clearly, and stayed highly aligned with our internal timelines and goals. We had regular syncs to review progress and performance, and they were always proactive in surfacing insights or recommending strategic shifts. Whenever we needed to reprioritize or move quickly, they were responsive and adaptable. It genuinely felt like they were an extension of our team, collaborative, accountable, and always focused on outcomes.

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Skale was their ability to tie every SEO activity back to business impact. They never chased vanity metrics; instead, they focused on what would actually move the needle for revenue and pipeline. Their strategic thinking stood out from day one, but what made them truly unique was how hands-on and collaborative they were. They weren’t just giving us a playbook, they were in the trenches with us, helping shape content, build links, and optimize every piece of the puzzle with a growth mindset. That combination of strategic depth and executional excellence is rare.

Are there any areas for improvement or something Skale could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager and SEO of a software company 

Describe what your company does in a single sentence.

We provide point of sale systems for merchants in the retail, hospitality and golf industries around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

Build SEO authority for our website in North American market

SOLUTION

How did you find Skale?

Referral

Why did you select Skale over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Link building campaigns
• Create link building dashboard
• On-page optimization suggestions for focus pages
• Monthly meetings

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

difficult to measure because organic search results can be attributed to more than one project. For instance, we often combined our link building efforts with recent blog updates. We did see an uptick in keyword rankings and organic clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is responsive. We had a dedicated Slack channel for our project. 

Skale provided their work on time. They were proactive and would provide SEO optimizations based on our latest performance without us asking. 

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of a SaaS company's needs stood out. They truly positioned themselves as our partners as they celebrated our wins with us and were rooting for our success

Are there any areas for improvement or something Skale could have done differently?

Perhaps Skale should diversify its SEO services given that the recent algorithm updates are deprioritizing the impact of link building

BACKGROUND

Please describe your company and position.

I am the Director, Demand Generation of Benevity

Describe what your company does in a single sentence.

Benevity is a global leader in social impact software, empowering companies to drive purpose and community investment through an integrated platform for employee, customer, and nonprofit engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

Drive pipeline & revenue through organic traffic growth

SOLUTION

How did you find Skale?

Referral

Why did you select Skale over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Partnering with Skale greatly advanced our SEO efforts, delivering impactful results across several key areas:

Revenue Growth

• Skale helped us drive revenue, directly contributing to pipeline and lead generation through well-optimized SEO initiatives.

Enhanced Organic Traffic

• Skale’s approach significantly increased our qualified organic traffic, focusing on high-intent keywords to ensure that traffic quality aligns with business objectives.

Improved Conversion Rates

• By conducting comprehensive SEO audits and implementing targeted optimizations, Skale  effectively turned increased traffic into higher conversion rates, adding meaningful value beyond traffic volume.

High-Quality Backlinks

• Skale’s link-building efforts strengthened our domain authority and search rankings, enhancing our visibility in competitive search areas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our collaboration with Skale, we observed significant and sustained improvements in our SEO performance:

Growth in Clicks: Non-branded clicks increased by 91.8% MoM, with a consistent upward trend since the beginning of the year.

• Enhanced Content Visibility: Key guides showed notable increases in clicks, such as a 104% rise for the CSR benefits guide and a 68.6% increase for the CSR strategy guide.
• Improved Keyword Rankings: High-intent keywords like "employee engagement software" achieved strong rankings, reaching top positions on the first page 
• Sustained Link-Building Success: Consistent link acquisitions bolstered domain authority and search visibility across multiple content pieces.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We held bi-weekly meetings with the Skale team, where they shared detailed reports and updates. They consistently communicated in a timely and clear manner, always ensuring we stayed informed and aligned on project progress.

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What’s most impressive about Skale is their focus on driving measurable results, like leads and pipeline and ARR, specifically tailored for SaaS businesses. Their in-depth industry expertise and emphasis on tangible outcomes set them apart as a truly effective partner.

Are there any areas for improvement or something Skale could have done differently?

Not in my opinion. 

BACKGROUND

Please describe your company and position.

I am the former VP of Marketing of AltoVita

Describe what your company does in a single sentence.

Corporate Accommodation Platform for Relocation & Business Travel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• Improve the quality web traffic
• Position #1 for key search terms on Google
• Increase qualified leads from SEO

SOLUTION

How did you find Skale?

Referral

Why did you select Skale over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Right after joining Altovita as Director of Marketing, I quickly noticed the need to diversify and strengthen their lead generation strategy. The company had traditionally relied heavily on events, but these were not yielding consistent results in every market. Recognizing the untapped potential in organic search, I decided to start working with SKALE to implement a comprehensive SEO strategy to improve visibility and attract high-intent leads.

Initiative: SKALE led the development and execution of an SEO strategy centered on creating high-quality, targeted content around key search terms related to corporate housing and business travel. This involved scaling up the production of dynamic city pages, optimizing existing content, and integrating new conversion points like the AltoSearch search bar(PLG) across the website.

Content Strategy and Creation:
SKALE identified key search terms highly relevant to AltoVita’s target audience, focusing on corporate housing, business travel, and extended stays. This involved extensive keyword research to understand user intent and search behavior. Based on these insights, SKALE scaled up the production of dynamic city pages optimized for local search queries. These pages provided valuable, city-specific content while positioning AltoVita as an authoritative resource in corporate housing across the top 100 most-searched cities worldwide. SKALE also optimized existing website content and copy to align with the latest SEO best practices, refining on-page SEO elements like meta descriptions, header tags, and keyword density.

New Website & Conversion Optimization:
We also collaborated with SKALE on a new website project to improve AltoVita's branding, messaging, positioning, and user experience, aligning the site structure more effectively with the customer journey. The ultimate goal was to convert more website traffic into qualified leads for the sales team. To enhance lead capture from organic traffic, SKALE introduced additional conversion points across the website, including the AltoSearch search bar(PLG), allowing users to directly explore corporate housing options. A/B testing on various calls-to-action (CTAs) and form placements helped to optimize lead capture, ensuring that increased traffic translated into business opportunities.

Link Building and Off-Page SEO:
To further boost domain authority, SKALE executed a focused link-building campaign for AltoVita, targeting high-quality backlinks from industry-related websites, blogs, and directories. This effort improved rankings and increased referral traffic to the website, strengthening AltoVita’s online presence and authority.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results: The SEO initiative led by SKALE proved transformative for AltoVita’s lead generation strategy, yielding exceptional results in a short timeframe:

• Revenue Impact: Within the first quarter of 2024 alone, SKALE’s SEO strategy generated $105,000 in new revenue by converting opportunities acquired through organic search, reflecting a 100% conversion rate from SEO-acquired leads.
• ROI: SKALE delivered a remarkable ROI of 1,029%, far surpassing initial projections and significantly outperforming other marketing channels like paid advertising and email marketing, which had shown diminishing returns in some markets.
• Traffic and Lead Quality: Organic traffic to AltoVita’s website saw a substantial increase, with leads exhibiting stronger intent to purchase, as reflected in higher conversion rates and lower bounce rates on key landing pages.
• Cost Efficiency: SKALE’s SEO strategy resulted in a notable reduction in customer acquisition costs (CAC). The organic nature of SEO provided a scalable, cost-effective solution for attracting high-intent customers over time.
• Sustainable Growth: Beyond the immediate financial impact, SKALE’s SEO strategy laid the foundation for sustainable growth. By building a robust content infrastructure and improving technical SEO, SKALE ensured that AltoVita’s online presence would continue to attract and convert leads well into the future, even with minimal ongoing investment.
• Market Positioning: The success of SKALE’s SEO strategy reinforced AltoVita’s market position as a leader in corporate housing solutions within the UK and US markets. AltoVita’s enhanced visibility not only increased brand awareness but also positioned the company as a trusted authority, further differentiating it from competitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SKALE’s project management was impressive and felt truly tailored to our business needs. From day one, they showed a deep understanding of our goals and set up a clear timeline with milestones focused on what mattered most to us – qualified leads and revenue growth, not just traffic or rankings.

Their team managed every phase smoothly and delivered each item right on schedule. We had regular check-ins where they kept us updated, addressed any adjustments needed, and were always open to feedback. What stood out was their flexibility; if we had new requests or changing priorities, SKALE was quick to adapt without missing a beat. They made us feel like partners, taking the time to explain their process and adjusting it as needed to align with our goals.

Overall, they were incredibly responsive, proactive, and transparent, making sure we always felt supported and in control of the project’s progress.

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly set SKALE apart was their unwavering commitment to our business's success. Unlike other agencies that focus solely on boosting website traffic or improving search rankings, SKALE prioritized metrics that directly impacted our bottom line, such as sales-qualified leads and monthly recurring revenue.

Their team's extensive in-house SaaS experience was evident in their strategic approach. They didn't just apply generic SEO tactics; instead, they crafted a tailored strategy that aligned perfectly with our specific goals and industry nuances.

Additionally, their transparency and proactive communication fostered a true partnership. They provided in-depth monthly reports that not only detailed the backlinks achieved but also analyzed the impact on rankings, traffic, and leads, ensuring we were always informed and confident in the progress being made.

In essence, SKALE's unique blend of business-focused metrics, SaaS expertise, and transparent communication made them an invaluable partner in our growth journey.

Are there any areas for improvement or something Skale could have done differently?

One thing that really stood out about SKALE was their proactive approach and the way they tailored strategies specifically for our business goals. Their team’s responsiveness and commitment to results were fantastic, making it easy to feel supported throughout the project.

If there’s one area they could improve, it might be in providing a bit more upfront clarity on the long-term timeline of certain SEO initiatives. While we saw impactful results early on, having a more detailed forecast for long-term milestones could help set even clearer expectations and allow us to anticipate future outcomes even better.

That said, SKALE’s dedication to achieving meaningful, revenue-focused results and their willingness to adapt along the way more than made up for it. Their transparency and client-first approach were exceptional; working with them was a truly collaborative experience.

BACKGROUND

Please describe your company and position.

I am the SEO Manager of Happy Scribe

Describe what your company does in a single sentence.

Happy Scribe is a all-in-one audiovisual localisation platform, working with AI and language professionals to provide the best quality transcriptions, subtitles and translations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• Perform high-quality backlink outreach
• Help increasing rankings for target keywords

SOLUTION

How did you find Skale?

• Referral
• Other

Why did you select Skale over others?

• Close to my geographic location
• Referred to me

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've asked Skale to help us with link building outreach, particularly in the US market. We identified our most important pages in terms of sign ups for our product and Skale has helped us providing multiple contextually relevant links on a monthly basis that helped improve rankings across the board.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen increases in rankings and sign ups for our core pages, which are together with content improvements, tech SEO improvements and our in-house link building, largely due to Skale's link building efforts. A good example is the number 1 ranking for 'audio to text' in the US, which is still one of our most important keywords in terms of traffic, sign ups and revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was good - deliveries on time, good reporting and communication through Slack and virtual meetings.

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skale shows that they're not only providing link building services but are an agency that fully understands SEO for SaaS-companies. This means that Skale provides suggestions for content improvements, based on research, and activitely asks for reporting on key metrics. This way, the impact and ROI is more measurable than just reporting on rankings and clicks.

Are there any areas for improvement or something Skale could have done differently?

I'd say that the links that are provided are medium tier: contextually relevant, topically relevant and the domains are powerful enough to make an impact. It would be good to see super high value links coming in in the future, even though we're aware this might digital PR efforts.

BACKGROUND

Please describe your company and position.

I am the CMO of Usercentrics

Describe what your company does in a single sentence.

Data privacy software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• SEO strategy
• Backlinking
• General SEO outsourcing

SOLUTION

How did you find Skale?

Referral

Why did you select Skale over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Skale were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO strategy for different markets by language
• Backlinking outsourcing 
• Content writing outsourcing 
• SEO audits and improvements 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Driving signups, customers and ARR via non-branded organic traffic 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Great communication between team members 
• Monthly and quarterly reports for leadership 

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're the only agency for SEO that truly gets SaaS and feels accountable for true revenue generation.

Are there any areas for improvement or something Skale could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Lead of Userled

Describe what your company does in a single sentence.

Userled empowers B2B marketing and sales teams to win more key deals by delivering personalized, high-impact campaigns at scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skale to accomplish?

• Build our 0-1 SEO strategy
• Increase our authority within our content clusters
• Get above 30 DR

SOLUTION

How did you find Skale?

Referral

Why did you select Skale over others?

Case study

How many teammates from Skale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO Strategy
• 4 articles per month
• Content writing, editing and application

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 5-10x monthly impressions
• 10%+ monthly organic traffic
• 20+ articles written and published

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was fine, feedback loop too.

What was your primary form of communication with Skale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Content writing skills and feedback absorption

Are there any areas for improvement or something Skale could have done differently?

• More on-trend SEO initiatives
• More impact (traffic vs impressions)
• Higher velocity
• Avoid being too much slow agency to be competitive