Skalawag Productions

BACKGROUND

Please describe your company and your position there.

I am the CEO of our company. We market meat nationwide to foodservice accounts and through online sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalawag Productions, and what were your goals?

During Covid we pivoted from foodservice sales to online marketing/direct sales. We needed to establish new marketing materials (video and photo) that helped tell our story and explain our product offerings. We had seen some material created by Mark and team in the past so we knew they would be a great fit for our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had seen some of their work in the past with another group and really liked what they created. We reached out to the company and had thorough discussion about what our goals were on the project. They delivered a detailed explanation of the process and deliverables.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting so that each team understood our goals and directives. Then we communicated back and forth via calls and emails with specific project narratives. This included creating a story outline, video creation, and much more. Because of covid novel things had to be done, but they were very easy to understand. For example, Skala sent us the audio equipment for the videos so that excellent quality audio was created at home. They walked me through the equipment setup and then created a script for me to read. They were with me the entire time via online meeting services and the process was seamless. When we were done I simply mailed the equipment back to them.

Who did you work with and what was the feedback process like?

We worked directly with Mark on the process. His team was involved throughout the project as well. The feedback was always prompt and professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos and photography that were created were very professional and well done. We still use them for marketing materials in our digital strategy and also on our website. The materials were a successful part of our business by helping us progress during such a pivotal moment in time.

Describe their project management style, including communication tools and timeliness.

Communication and project management was very professional and timely. Even when we would get behind on measurables Skala would do a great job reminding us and helping get the project complete in a timely manner.

What did you find most impressive or unique about this company?

They had worked in the food industry before, which really helped in telling our story. Also they were always available to answer questions and get this project completed successfully.

Are there any areas for improvement or something they could have done differently?

It was in the heat of Covid, the world was totally nuts. Meeting in person was not an option and it was still successful.

BACKGROUND

Introduce your business and what you do there.

At the time when I was working with Skalawag, I was a with Applied Motion Products, a manufacturer of electronic components for the factory automation industry. I was the marketing director for the company and I oversaw all strategic and tactical marketing decisions and efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalawag Productions?

We were trying to develop some video content around our component products as a way of reacting to marketing trends. We didn’t have any production staff, however, so we needed to subcontract this task to an external company that could stick with us for an extended period of time. That’s how we came to work with Skalawag.

SOLUTION

What was the scope of their involvement?

Skalawag conducted semi-formal discussions or workshops with us to capture what we were trying to accomplish. Their team came back to us a few weeks later with a proposal outlining all of the videos they would create for us. We then worked jointly to draft and refine scripts and storyboards over several rounds.

The videos they produced for us introduced our component products as well as their features and benefits. We didn’t want anybody on camera, but we did request that Skalawag put a lot of motion into the video to accompany the voiceover. Since we couldn’t afford a voice actor, they coached me on how to do it myself. 

We completed around five videos and used these on our website, YouTube channel, and social media platforms. Some of the videos were of a shorter format — around 30 seconds to two minutes in length — and these we circulated more frequently. We didn’t use the videos for a specific social or traffic generation campaign; we were really just set out for product awareness, and we used Skalawag’s output anywhere we could.

What is the team composition?

Mark (Founder & Creative Director) led the workshops and oversaw the shoot and the main cameraman did all the heavy lifting during filming. There was also a woman who acted as our main contact for the scripts, schedules, and logistics. 

How did you come to work with Skalawag Productions?

Skalawag was referred to me by a company that I had worked with and left a review for on Clutch. 

How much have you invested with them?

We spent around $23,500.

What is the status of this engagement?

We conducted the workshop around January 2021 and went into production in March 2021. Our engagement ended when I left the company in June 2021, since no one was available to take over that project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anecdotally speaking, I would recommend Skalawag in a second. They were definitely the most professional video production agency that I had ever worked with. The team knew what they were doing in and out of the studio, and it blew me away how they took ownership of the script and storyboards. I have never had an agency do that before; I was always the one responsible for those tasks. 

Another great thing about Skalawag was how they made an effort to understand our industry-specific products. It reflected their commitment to making our project a success. They exceeded my expectations with the way they drove the whole process.

How did Skalawag Productions perform from a project management standpoint?

What really struck me about Skalawag is how, right at the get-go, they were adamant about establishing formal strategy meetings. I really like that they took that approach because that upfront planning made the project execution go extremely well. It left no room for surprises as all details were sussed out during the early stages. 

They were also very efficient and prepared on the day of the shoot. One could really tell that they’ve done a lot of filming in their studio. There wasn’t a lot of time spent standing around and figuring out how to do things, which led to everything being executed on time. 

We typically communicated over the phone and via email. We also shared basic documents such as PDFs and Excel files. They had a tool where they shared the video with me, but I can’t remember its name. 

What did you find most impressive about them?

The number one thing that stood out to me was Skalawag’s exceptional commitment to getting a good result. They put in a lot of upfront effort despite not having any guarantee that we would sign with them. 

Are there any areas they could improve?

No, I don’t think there was anything that could’ve been improved. They were a perfect fit for us.

Do you have any advice for potential customers?

Trust Skalawag’s process. Despite any initial skepticism you may have, just know that their approach is solid and that they will produce results that you will like. 

BACKGROUND

Introduce your business and what you do there.

I’m the digital media producer at the Lincoln Institute of Land Policy, a nonprofit think tank that does a lot of research and publications around land policy. I manage our in-house and outsourced video production efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalawag Productions?

Although we could do video production projects in-house, because of travel restrictions due to the COVID-19 pandemic, we needed help in video production. 

SOLUTION

What was the scope of their involvement?

Skalawag provided us with full-service video production, creating a case study video about a public park. The relationship was collaborative, but they handled everything from pre- to post-production. We only provided feedback on their deliverables. 

Before engaging with Skalawag, we initially had a strategy workshop with their team. We did a two-hour workshop where we discussed our goals and their proposal. 

What is the team composition?

I worked with Mark (Founder & Creative Director), two producers, and one associate producer. 

How did you come to work with Skalawag Productions?

We found them through word-of-mouth references. We looked at their website and liked their work, so we hired them. 

How much have you invested with them?

We spent $70,000.

What is the status of this engagement?

We worked together from March–December 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Skalawag’s video received positive feedback from our team — it looked professional and effectively told our story. The film’s topic was complicated and involved financial concepts, but they pulled it off. The end product was engaging and had all the necessary information. 

How did Skalawag Productions perform from a project management standpoint?

Skalawag was very clear about schedules and deadlines; we knew in advance when we would receive a deliverable. They sent reminders when a deliverable was coming, and they gave us the time when they would need our feedback. The speed they made things go forward was impressive. We communicated through emails.

What did you find most impressive about them?

Skalawag’s ability to create and keep things on schedule and get things done quickly was impressive. Additionally, they were good at making decisions. We didn’t have to comment on everything, and they handled a lot of the thought process by themselves. 

Skalawag was able to take broad feedback, interpret what we were saying, and solve the problem. We didn’t need to micromanage their team to see results. 

Are there any areas they could improve?

I can’t think of anything. I had been happy with our engagement. 

Do you have any advice for potential customers?

Ensure that it’s clear who’s responsible for the story’s research and development. 

BACKGROUND

Introduce your business and what you do there.

I was a senior marketing manager at a natural food company called Simple Mills when I worked with Skalawag Productions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalawag Productions?

We needed their team to produce brand videos for us.

SOLUTION

What was the scope of their involvement?

We initially onboarded Skalawag Productions for a larger project that required a brand story video as the main output. We had initial meetings with their team to have them explain their work process to us and how we could help them meet our expectations for the project. They presented ideas that could help our story flow better and explained what kinds of videos would work best for our brand story. 

After the planning stage, we finalized the video angles and alignment before proceeding with the production. Skalawag Productions took care of scriptwriting while occasionally getting feedback and recommendations from us. They were also in charge of art direction, costumes, and location scouting. We prepared a little mock kitchen setup in our office and they shot some clips there while incorporating design elements and title cards. 

Upon the initial project’s completion, we decided to hire them as our content production partner to retain the structure of our brand. Additionally, Skalawag Productions helped us build video content strategies for our social media channels.

What is the team composition?

I primarily worked with Mark (Founder & Creative Director) who handled video and content strategies and production. There was also a project manager who was in charge of overall logistics.

How did you come to work with Skalawag Productions?

Initially, we had a pool of agencies that we filtered based on our requirements. We liked their agency’s profile the most and also found their initial pitch to be creative and reliable. 

What is the status of this engagement?

The engagement ran from January 2019–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were really impressed with the results and that was also the main reason why we further decided to onboard them as our partner. The video that Slakawag Productions created is still up on our website to date, and that speaks volumes about its quality and timelessness.

As far as the social media video project which lasted a year, we were very happy with the deliverables. I didn’t get to record any metrics, but I was certain that these products also helped us explain our brand and vision to our customers.

How did Skalawag Productions perform from a project management standpoint?

All project updates were recorded in a Google Sheets file that they shared with us. Skalawag Productions had an intricate and well-managed workflow that always led to their seamless delivery of video content. They made sure to keep us updated while monitoring everything on their own to help us allocate our time on other projects or tasks.

What did you find most impressive about them?

Skalawag Productions was a small team, but they handled everything smoothly. They were always willing to go the extra mile just to meet our needs and make sure that all the videos were successfully produced.

Are there any areas they could improve?

I didn’t encounter any areas that needed improvement.

Do you have any advice for potential customers?

Make sure to finalize your expectations before starting the production stage. It would also help if you effectively communicate with their team and get their advice on what must be done to improve your brand. Just start off really strong and let them follow through.

BACKGROUND

Introduce your business and what you do there.

I’m the product and marketing expert for the commercial division at Breville | PolyScience. We manufacture tabletop kitchen appliances like blenders for chefs and bartenders. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalawag Productions?

Whenever we have a new product, we do 6–7 introductory video series in which we break down its features and functions. We hired Skalawag Productions to make these videos for a new product we had.

SOLUTION

What was the scope of their involvement?

We worked with Skalawag Productions collaboratively on the video production process. I oversaw the branding and messaging of the videos and provided them with the scripts. Then, they worked on the pre-production, production, and post-production of a series of videos promoting our new product.

They also added motion graphics and did multiple derivative cuts since we have several brands across the world.

What is the team composition?

I worked with Mark (Creative Director & Founder) and other people from his team.

How did you come to work with Skalawag Productions?

Skalawag Productions worked in an office where there were several creatives, including a beer podcaster and a photographer with whom we’d worked before. I met Mark there and started talking with him. I reviewed his work and saw that it was high-quality.

How much have you invested with them?

We spent around $10,000. 

What is the status of this engagement?

We worked on these videos from April–June 2020. The shoot took one day, and they worked in post-production for about a week. However, we have plans to work with them in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos were fantastic; the sound quality, clarity, and color grading were top-notch. They did an amazing job with the post-production and motion graphics. Objectively, they produced the best videos that we have. 

How did Skalawag Productions perform from a project management standpoint?

Communication was really easy because it was a short pre-production, and there wasn’t much to be done. We used Zoom calls and emails to tell their team what we wanted and approve the script and outline of the project. We just explained what kind of video we wanted, and they came back with the production plan.

What did you find most impressive about them?

The reason why anybody would be happy to work with them is their industry knowledge. Their skillset applies across a number of fields, and I’ve seen them do a lot of work in food and beverage.

Additionally, Mark was very familiar with our products in general. That level of inside knowledge definitely helped make the videos better.

Are there any areas they could improve?  

We had a very good experience with Skalawag Productions. There’s nothing overly critical that I would say. 

Any advice for potential customers?

Skalawag Productions is really great. Anybody can make a video, but the reason to work with somebody like Skalawag Productions is that the end product you get from them has a longevity that other products don’t have. We produce videos for different reasons, and the ones made by them are definitely of higher quality.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing at Blue Door, a Toronto-based agency offering public relations, digital marketing, and design services. We deliver strategic campaigns for clients across sectors like healthcare, technology, finance, and hospitality.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalawag Productions?

We needed to produce high-quality videos to support a marketing campaign for a client.

SOLUTION

What was the scope of their involvement?

Skalawag Productions handled the casting, scripting, storyboarding, direction, production, shooting, post-production, and editing of digital advertisements for a campaign.

What is the team composition?

We worked with 2–5 teammates from Skalawag Productions.

How did you come to work with Skalawag Productions?

Skalawag Productions was referred to me.

How much have you invested with them?

We spent between $10,000 and $49,999 with them.

What is the status of this engagement?

We worked together from July to November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our end client was very pleased with the final product. However, we don't have any quantifiable metrics since the campaign hasn't launched yet.

How did Skalawag Productions perform from a project management standpoint?

Skalawag Productions delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Skalawag Productions was professional, communicative, and expert in their field.

Are there any areas they could improve?

I can't think of anything for Skalawag Productions to improve.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Orca Pickleball

Describe what your company does in a single sentence.

We produce pickleball paddles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalawag Productions to accomplish?

• Create a video for pickleball awareness

SOLUTION

How did you find Skalawag Productions?

Online Search

Why did you select Skalawag Productions over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Skalawag Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategy Workshop: Collaborating to develop an overall brand vision and direction for the video production. From idea generation to storyboard development.
• Production: Casting and shooting video while overseeing brand vision.
• Post-Production: Sourcing music as well as editing and creating special effects to create a video in multiple formats.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Development of a video that can be used on several types of mediums.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Provided project ahead of time. Skalawag Productions addressed all needs above expectations.

What was your primary form of communication with Skalawag Productions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Detail oriented. 

Are there any areas for improvement or something Skalawag Productions could have done differently?

N/A